Which landing page is used to calculate "Landing Page Experience" of a keyword in Adwords?
-
In Google Adwords, one ad group can have multiple landing pages, yet keywords are shared.
So when I look at the keywords, they use one of the landing pages from ads, but which one?
Shall we create separate ad groups and set only one landing page per group to avoid this problem? If this is the way then how come landing page is not a shared property like the keywords in ad groups?
I hope someone with enough Google Adwords experience can help me here.
Thanks,
-
learn to use the editor...its much faster than the UI.
when you first launch a campaign, you will start out with a quality score of 5....middle of the road. i recommend starting out with exact, phrase & broad modified match types....leave broad match paused. broad match will generate lots of impressions that are only 'somewhat related' to your keyword...this will in turn lower you ctr, conversion rate & quality score.
also start out with high bids that keep you ads above position 3. you want to start out on top of the page and with a high ctr and high quality score. then as time goes by, you can lower bids for non performing keywords. its much better to start with a high quality score, than to start out low and work your way up. this costs a little in the short term, but will benefit you in the long run
-
Great, it's super complicated Thanks for pointing out that feature.
-
When you are setting up your columns in the Keywords tab, there should be an addtional "Destination URL" option. You can pull this column to the top of the list (for ease of sight) and assign a specific URL to the keyword.
You can also do this in the AdWords Editor which for me is easier than dealing with the interface.
-
Thanks, but I don't see anyway to setup a landing page based on the keyword. How can I do that?
Secondly this is a new campaign so we don't have a CTR at all at the moment, should we just launch like this and optimize as we go?
-
landing page experience is calculated from the destination url...however the are 2 destination urls..one at the text ad level and the other at the keyword level. The reason adwords allows this is to allow flexibility for the advertiser. For example, you might have 1 ad group for Shoes. all keywords in this group behave similarly, similar CPC, conversion rate, etc....Keyword red shoes point to dest url of www.domain.com/redshoes. However keyword blue shoes point to www.domain.com/blueshoes. You can still have these keywords in 1 ad group, with different destination urls if you set destination url at the keyword level.
Keyword destination url trumps text ad url.
I assume you are concerned with Quality Score, since you are looking at Landing page experience..... You really need to focus on Click Thru Rate, since this is the primary metric used to determine Quality Score.
-
Thanks a lot, if this is the common usage it seems like Adwords designed horribly. It's still not clear which landing page it takes if there are multiple landing pages but I understand the workaround is sticking with one landing page per adgroup, I wonder why that's not mandatory as design.
-
Google evaluates the landing page as the page you link to in that keywords specific ad.
So, what I did. Was create a list of keywords I want to advertise for for each of my pages. (Example attached)
Then I named the ad group the name of the name of the landing page like custom-rubber-compounds.html
Keywords: rubber compound, custom compounds, compounding process
Now all these keywords are linked to our custom-rubber-compounds.html page. Since they all use the same ad Google evaluates that landing page for each keyword.
You should also read Will Craig's post about Quality Scores here on SEOmoz if you're seeing below normal ratings and what it really means.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
100+ PPC Landing Pages Linking To Main URL... Hurting My SEO?
I started another thread around this question but don't think I was articulate enough. So, I have over 100 various landing pages that I use for targeted PPC. I don't really have any interest in these pages amassing their own SEO value; I simply use them for my PPC accounts. However, they all link back to my home page. Is this considered a link farm? And, if so, is the best option to simply add a nofollow attribute to all the links pointing to my home page? Would there be any reason to keep the links as follow? I don't think they're giving my site any SEO value but I'm concerned that they could be harming it instead. Any expert advice would be much appreciated.
Paid Search Marketing | | jfishe19880 -
Adwords Bidding
I'm just reaching out to get some help with regards to Adwords bidding. I find we are great at comprehensively setting up a campaign but struggle to know exactly what to do regarding setting the bid at the right amount for a keyword. Our current strategy is to maximise Impression share for keywords and therefore we generally look to endeavour to adjust bids to maximize this metric. Is there are good process to use for Adwords bidding or something someone can direct me to in order to uncover the things to consider when adjusting this bidding amount?
Paid Search Marketing | | Gavo0 -
How to access bing adwords?
Hi Guys, One of my friend using bing adwords, he want to give me user access for that account for that i have create one microsoft outlook mail like abcd@outlook.com, now he has given access to me but confuse how to access the account? Is this a url - http://advertise.bingads.microsoft.com/en-us/sign-up ? Thanks! Dev
Paid Search Marketing | | devdan0 -
AdWords Different Budgets on Different Days
I have a single campaign and this is what I want. Mon, Tues, Thurs, Fri to have a budget of $270 per day
Paid Search Marketing | | UnderRugSwept
Wed to have a budget of $324 per day
Sat, Sun to have a budget of $432 per day Currently, the only way I can see to do this is to have three separate campaigns, which is very disagreeable. Please tell me there's something I'm overlooking. Thanks0 -
Adwords & Analytics Different Product Listing Results
Hi We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics. For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period. Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all? Thanks
Paid Search Marketing | | instinctive0 -
Adwords campaign and adgroup ideas
When it comes to SEO, I can do that. When it comes to adwords I tend to scratch my head. No idea why, I just do. Anyways I want to get some ideas of how I can setup a killer campaign and structure it and target relevant keywords. Here is my description of my business We are a private christian school providing preschool, elementary and highschool. We are located in Henderson, NV but service Las Vegas, NV as well. We have some of the highest scores and accolades in Nevada so we pride ourselves with those and feel we should target that. So far when it comes to structure I have come up with this setup Campaigns Henderson adgroups Preschool Top Keywords preschool Example Keywords preschools in henderson, nv preschools in henderson nevada preschool henderson nv preschool henderson nevada top rated Example Keywords top rated preschools in henderson nv top rates preschools in henderson nevada best Example Keywords best preschool in henderson nv best preschool in henderson nevada Elementary Top Keywords private school Example Keywords Elementary private schools in henderson nv Elementary private schools in henderson nevada Elementary private school in henderson nv Elementary private school in henderson nevada top rated Example Keywords top rated elementary private school in henderson nv top rated elementary private school in henderson nevada best Example Keywords best elementary private school in henderson nv High School Top Keywords private school top rated best Las Vegas adgroups Preschool Elementary High School I didn't finish the rest because you should get the point. I don't know if these are exact keywords, I just know that private school, top rated and best tend to be what people type. Then each adgroup will get a relevant ad pertaining to those keywords. Am I going overbaord? or is this a good start?
Paid Search Marketing | | cbielich0 -
Adwords Keyword Research - Simplifying Process
So far here's my algorithm: I will make an excel spreadsheet with all of our currently optimized keywords (about 300 I believe) I will grab all the keywords possible out of the adwords keyword tool I will merge the adwords keyword tool keywords with the 300 on the excel spreadsheet and erase the duplicates. I'll drop what's left over in exact match into a google adwords campaign I'll then use the + modifier with brand names and with two word keywords such as +brand +keywords +here Will this algorithm find all of the keywords, or am I missing something?
Paid Search Marketing | | BobGW0 -
Questions about Adwords Display network.
I am starting up an Adwords campaign that is set to run in the Display (content) network only. In the past I have meshed search and content together, but after reading Brad Geddes book I see that I need to separate them. I can't see my quality score for my keywords - it just has a dash in place of QS. Is this normal? Additionally, I can't see how much I am paying per keyword. I only have one text ad and it is still pending approval. I have several image ads that have so far had a good CTR. I'm assuming that I can't see QS because my text ad is not running yet. But, if this is the case, then how do you optimize your campaign for image ads? I'm currently paying about 45 cents per click. (Previously when I had a poorly optimized quickly thrown together campaign I was paying twice that), but I believe that I could get this down significantly. Any help is greatly appreciated! You guys rock!
Paid Search Marketing | | MarieHaynes0