SEMRush Ads Traffic Price VS their PDF report
-
I am running a report on a website trying to find their advertising budget online (or at least what I can find and have access to).
When I type in the URL and look at the overview section it has the "Ads Traffic Price" at around $2,000/mo.
But when I do a full PDF report it has the price at over $11,000/mo for Google USA.
What am I missing? Doing wrong? Which is accurate?
I'm pretty sure they spend quite a bit more than $11,000/mo in general as they were recently bought by Google and are owned by people from Apple. How do I get the mots accurate estimation in general? Or at least on SEMRush?
-
No problem. Keep checking on SEMRush in a few days to see if those numbers are changing.
But for now, you can report to your customer that Nest wasn't doing any noticeable advertising before the acquisition. They are now, apparently, but those stats from SEMRush are just estimates based on open metrics, no one outside Google or Nest can actually give you an exact sum.
-
Thanks Federico.
I did notice the huge increase in ads recently. Thanks for clearing that up for me and giving me some back-up in general on what I was having a problem with.
Client wants me to give an estimated marketing budget for Nest... Really difficult to do without a 10K report or something. Or at least it's beyond my pay grade and abilities at this time.
Thanks again.
-
Well, I checked SEMRush and they in fact report $2K on ads, but it seems that they have no data of the past. So they are just catching up with the data or Nest just started with their online ads. In any case, as the stats are just pouring in, I would leave a few more weeks before "trusting" on what SEMRush reports. I'm also sure (like you) that after that acquisition they are spending much more than 11K a month in ads.
Hold on for a week or two and see if there any changes.
-
That would be a big yes sir.
-
I guess you are talking about Nest?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
Can Google Shopping Ads Lower Ranking due to Bounce?
I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!
Paid Search Marketing | | Chris6611 -
Correlating Form Submissions to PPC vs Organic - COA
I currently don't use a landing page model. From either Adwords or Organic you reach our site, find the event product that appeals to you, and then fill out the form. I need a way to determine which of those form submissions came from Organic Vs Paid so I can calculate my cost of customer acquisition (COA). Via Google Analytics I can see that X amount of Organic were submitted and X of Paid. If I get 5 submissions in one day there isn't an efficient way to correlate the form submissions to the medium. Any suggestions on an attribute method that would help me sort out COA?
Paid Search Marketing | | fireflyevents0 -
Paid vs. Organic for Brand
HI We've seen a huge drop paid campaigns for impressions on brand terms YOY - 37,140 vs. 792. Our impression share is still high. Organic is higher this year for impressions also. An agency manage created the campaigns for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic - could it be organic showing instead of paid ads for brand terms? Paid is fairly new to me, so just doing some fact finding Thanks!
Paid Search Marketing | | BeckyKey0 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
Social Ad Extensions
Hello everyone. I was recently reviewing the potential of social extensions for PPC ads. Can this extension include a snapshot of Google places reviews? Have your found that using social extensions increase click through rate? Thanks
Paid Search Marketing | | PeteW0 -
Youtube ad video ppc
anyone has any experience with youtube for adwords and how its converting, etc? tips on how to really narrow it down to keyword level and making sure impressions are based on your preferences? Thanks
Paid Search Marketing | | PaulDylan0 -
Top Ad in Google Adwords
Hello. How much of a difference does it make in click-throughs to be the first listing in Google Adwords versus the second or third (still at the top of the page)? Thank you!
Paid Search Marketing | | nyc-seo0