Is moving text out of the main body field a bad idea for SEO?
-
Hi,
I manage this WordPress website http://www.the-fireplace-company.co.uk
I've been looking for ways to improve the product template and have come up with the following http://www.the-fireplace-company.co.uk/product/the-alhambra-fireplace/ - you can see how this compares to the old template http://www.the-fireplace-company.co.uk/product/the-burlington-fireplace/
Basically I've moved the description copy for the product from the main body to an alternative field and disabled the reviews tab below the product images to give a more compact feel and better use of the space available in my humble opinion!
The client approves too. However I was just about the change all the other products to match this one - but suddenly thought is is wise to move all text out of the main body just to improve the look? I wondered what impact this might have on search.
Any pointers would be welcomed.
One course of action might be to find a new theme that's just a little more accommodating! Or to develop this theme further to ensure the main body copy is displayed where I want it to be?
Regards to the Moz community - thanks for reading.
Nathan
-
Thanks for clearing that up and for your swift response!
Regards,
Nathan
-
Hi Nathan
The content is still on the page and readable by search engines. Therefore, your move is totally fine from an SEO standpoint.
Sorry I wasn't clear in my answer!
Hope this helps! Good luck!
-
Thanks very much for your thoughts Patrick.
I completely agree, I feel sure the new template is better for UX and will hopefully improve conversions. It seems crazy that the main body copy should appear on this theme below the fold, not to the right of the product images.
I think my concern is still that having absolutely no copy in the main body area of the WordPress dashboard could potentially be bad for SEO. I have had to move the text to a field called 'Product Short Description' for it to appear to the right http://www.the-fireplace-company.co.uk/product/the-alhambra-fireplace/.
If anyone can confirm this one way or the other I'd be very grateful.
Regards,
Nathan
-
Hi there
From the SEO perspective, I like the new way - especially since there was chatter that Google would discount content that's tabbed or expandable. Now, I have heard (and seen) people with this type of content not seeing any issues or fluctuations with rankings at all, so, it's really upto you on that front - just track your performance. It's just something to consider.
Now, more importantly, from a user standpoint, this is much better because I get the description ABOVE the fold and in an area of the page that historically provides a description. I would be interested to hear if your moving content had any effect on conversion rates - I would image it would.
Next time, I would look into A/B testing any changes on your site to see if you are making the right move. While my gut tells me that your moving the content to it's new position will greatly benefit you from a conversion rate perspective, other changes may call for testing and research.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is page speed important to improve SEO ranking?
I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?
On-Page Optimization | | jasparcj0 -
Newbie SEO ?: Does my About page URL have to contain the word About?
New to WordPress and SEO. Built and launched my website last week. The URL was originally domain/about. However, I installed Yoast plugin and it told me "about" was a stop word. So, without too much thought (my first problem), I changed the url (before Google crawled me) to clearwingcommunications.com/storytelling. Since then, I've noticed that sites I know are optimized have their URL with the word "about." So, is this considered a bad practice? My site HAS been crawled at this point. If I change it back to About and do a 301 redirect, does that hurt reporting? Thanks for your help! Christy
On-Page Optimization | | christyr0 -
Is Disqus comments useful as per SEO?
Is Disqus comments useful as per SEO? We have some comments on each of our pages and its time taking to moderate them, so wanted to know if its beneficial in any ways for SEO?
On-Page Optimization | | bsharath0 -
Text in collapsed section
Does anyone have any quantifiable evidence regarding text that is collapsed - when clicked the section expands and presents the text, against just having the text on view in the page. That is, instead of having a FAQ with question followed by answer, there is a question which you click to expose/expand the answer. Could the collapsed text be potentially detrimental to ranking?
On-Page Optimization | | MickEdwards0 -
Local on-page SEO
If it feels like you are doing something wrong, then you 'probably' are... Local on-page SEO When optimising a page for local SEO, and trying tick all the usuals boxes, you find yourself adding words like 'golf clubs leeds' which sounds awful when part of a natural paragraph of text. Does Google recognise this poor use of grammar? We try to be as creative as possible, as not to offend the visitor, but it feels wrong... any advice? Thanks
On-Page Optimization | | indicoll0 -
Optimization for allready indexed web without seo before
Hi, I have some questions. I have 2 Joomla web sites who needs seo optimization, but there are allready indexed in Google: 1/ Will rel=canonical fix the problem for duplicated content for allready indexed pages? I have read different solutions but I haven't tested them all. I puted rel=canonical on the first web site that I started to optimize, but Google WMT shows me very small or not at all decreasing of duplicated content. Would it need more time? 2/How can I show search engines to craw and change the cache for a page that is allready indexed faster than 1-2 months? 3/ What is your opinion and experience? With done changes for one website for a low competition keyword /the web site was not optimized for search engines before/ how much time will it take usually for Google to see the changes made and change the ranking for some keyword?
On-Page Optimization | | vladokan0 -
SEO for E-Commerce
Hello Guys, First of all, I wanna say that I just have some 1-2 years experience in SEO, I´m not a GURU or expert ok? So, take it easy... I have one costumer which wanna develop a E-COMMERCE focusing SEO and best pratices of web development. What care should I have? I mean the most important issues... From the coice of domain name to very specific point. What is the main mistakes SEO made at develop a E-COMMERCE? Thanks so much 😃
On-Page Optimization | | augustos0 -
SEO Titles and Keyword Density
Hey guys, I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
On-Page Optimization | | SEOMyGod0