Scary Traffic Drop — Slower at First, Now Much Sharper
-
Hi. My website, dailytekk.com, has been steadily losing viewers since April. In recent weeks, though, the drop has been much more significant — scarily so.
Almost all our traffic comes from Google, organically.
In the last 30 days I've lost 135k page views.
I'm not sure if we just have content that is getting old, if Google changed something in the algorithm, if we are being penalized, if AMP pages are having a negative effect, etc.
I would love to find a great consultant to help us figure this out and get back on the right track. We seem to be losing traffic despite our best efforts at this point.
Thanks,
Chris
-
Thats penguin time.
-
I recently faced similar situation (but not to the extend as yours). It could be panda or something else.
First segment the traffic. Try by source/channels if one source is worse than other. Try location. Is one source is worse than other. Try Type of customers. You get to a place where instead of saying you loosing the traffic, you would be able to say this source, this traffic, this location is having the most impact. It is easier to find when there is sharp drop,
Btw I faced a big drop on Sept 29 on multiple sites. Did you see around same time?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I distinguish new visitors from existing (customers) in Google Analytics to attain an avg # of new visitor traffic per day/week?
i do marketing for a business software site where we have hundreds of clients and each account has on avg 100 users. I am having a very challenging time to attempting to figure out the real number of unique traffic that our site receives. **(what's creating the issue is that we have thousands of user accounts where our users log-in via our site to access our app/platform). Would love help with this! Christian
Reporting & Analytics | | Sundance_Kidd0 -
Help! Need to Get Traffic Back Up in Saturated Market
I was looking in one of my client's Google Analytics profiles, and noticed that they had two major drops in traffic before we started working with them—and they've never really recovered. The first, and most significant drop was around January 2015. And then the again, but not as drastic of a drop, was around September 2015. They are a heating and cooling company, but they are located out west so this shouldn't be a seasonality thing. Here is a link to what the BIG drop is traffic looks like in January 2015: http://imgur.com/a/Y1s8U To get a clearer picture, here are the numbers for the overall website traffic:
Reporting & Analytics | | BlueCorona
September 1, 2015 - September 30, 2015: 30,923 sessions
September 1, 2015 - September 30, 2016: 13,768 sessions Year over year traffic to the website dropped by 55%. Here is a link to what year over year looks like in Google Analytics: http://imgur.com/a/TPdJQ Like I said, we weren't working with them at the time so I don't know specifics about what might have caused this, but their numbers have never even come close to reaching what they used to be prior to the noticeable drop after September 2015. Does anyone have any insights into why this might be? Was there an algorithm change back then that could still be impacting them? Any ideas how to get them back to where they once were? Any input is greatly appreciated! Thanks.1 -
Should Google Trends Match Organic Traffic to My Site?
When looking at Google Trends and my Organic Traffic (using GA) as percentages of their total yearly values I have a correlation of .47. This correlation doesn't seem right when you consider that Google Trends (which is showing relative search traffic data) should match up pretty strongly to your Organic Traffic. Any thoughts on what might be going on? Why isn't Google Trends correlating with Organic Traffic? Shouldn't they be pulling from the same data set? Thanks, Jacob
Reporting & Analytics | | jacob.young.cricut0 -
How to stop Spam Referral Traffic?
We get referral traffic from Spammers to our Wordpress sites. That traffic comes from different countries: Russia, Ukraine, India, Germany, Pakistan etc. What's the best way to get rid of it? Setting up filters in Google Analytics? Is there something else that I need to do? Is there a plug-in that could help? Does that traffic have a negative impact on my SEO? Does it affect the rankings?
Reporting & Analytics | | Armen-SEO2 -
Direct traffic
Our web site is thefutonshop.com. we have seen a spike then a drop off in direct traffic and dont know how to figure out why in analyitics. Ithe drop off is all on our index page.
Reporting & Analytics | | FUTONSHOP0 -
Why isn't Google showing the first keyword result in Analytics anymore?
Just checked my Google Analytics traffic sources under organic search and it dosen't display the first keyword, it says "not provided" is there another way of determining the #1 organic searched keyword that my site was found under?
Reporting & Analytics | | Randog0 -
URL-structure change - former long-tail traffic gone
Hey people, I'm sure many of you applied changes to the URL structure of a client's or your own website before. So did I for obvious reason: The structure before was like www.domain.com/brand_page/_22-key-word-translatedkeyword.php (ranked 20). This was changed to www.domain.com/key-word.html.
Reporting & Analytics | | dumperama
Edit: Also on-page it was optimized, but only taking out worthless links like "keyword-link to other page" and adding a relevant SEO text (also valuable for the user) Now, for the targeted short-tail keyword, the outcome was great - ranking increased by 17 landing the page on the first SERP. But: Before this page garnered a wide range of long-tail keyword traffic.To be exact: 2600 different keywords generated traffic for that page in a period of 1 month. Now the newly structured site (also on-page optimized) only receives traffic from around 100 keywords. You can imagine that the absolute amount of visits also dropped. So I'd like to know if you observed similar results. Another question that's coming up in this context: How regularly does Google refresh the keywords associated with a page? Like: Is this page really relevant for this one keyword we associated it with 5 years ago? Because it is clear, when I'm looking at the aforementioned 2600 KW in detail, most don't have anything to do with the site, i.e. are not mentioned at all. Still they generated valuable traffic though. All of this is really crucial to this project, because soon the whole website's supposed to be relaunched with optimized URL structure and of course everything else that's need SEO wise... I'd love to hear your experiences. Thanks!!0