Understanding Moz Opportunity and Potential
-
Hello Friends - I am just learning Moz tool via Udacity
I was doing some analysis using Moz for the following keyword
"digital marketing courses"
This is the result what I get. Moz tells me the opportunity is 83. This is a high number and does not reflect what I see when I search in google. The page is full of ads. A organic click is going to be very difficult.
Moz potential also says 79 - again a high number which does not seem to be the reality. It is going to be very difficult for a new service to rank higher.I have fundamental doubt on whether SEO will work on keywords which are in high demand by paid ads. more that 30% of the real estate on screen gets taken by paid ads. Even if one searches for long tail key word the story remains same. Does SEO really have a chance to compete with paid ads for business driving keywords?
-
Hi there!
I agree with what you're saying—the more and more paid ads on a page, the harder is it to generate clickthroughs from the organic results. While a lot of people click the ads (usually without even realizing it's an ad), there are still some people who were told growing up to never click the ads, and thus always scroll down to the organic results.
While these opportunity/potential scores do seem really high in comparison with what you're seeing on the actual SERP, I would still considering optimizing a page for your desired keyword because yes, it's not ideal to be lower than all those ads, but 2) you NEED to show up in the organic under those ads if you want to generate any sort of clickthroughs.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Pro vs. Moz Analytics
Beta version has been out for awhile. Curious to know what people think of Moz Analytics. Personally, I'm having a hard time making the switch from Pro to Moz Analytics because I'm so used to the navigation and layout of Pro. What does everyone else think of the new Moz Analytics? Advantages? Disadvantages?
Moz Pro | | EEE31 -
Not provided traffic in Moz
Hello, I was wondering, if anyone knew how moz handles non provided keywords? is it not displayed, or is it labeled as something else? I know in WMT, it still displays it. Thanks for your help.
Moz Pro | | PeterRota1 -
What exactly is Moz Analytics?
I've taken a look at this page - http://moz.com/products/tour and I'm trying to determine if Moz Analytics is live yet? I don't think it is, just wanted to make sure. Because right now I'm just seeing all the same tools as we've always had + Fresh Web Explorer. Anyways, let me know if I'm missing something.
Moz Pro | | CAndrew14.1 -
How do you get your web site recrawled with Moz without waiting for a week?
My initial crawl was screwed up because of a no follow that needed to be removed. I would like Moz to recrawl the site right away so I can find any other errors.
Moz Pro | | Ron_McCabe0 -
Duplicate Titles Shown in Moz Analytics
Hello, My Moz analytics show over 50 duplicate titles. This because my website title is shown on each page (eg About us | Social Engagement, Contact us | Social Engagement, etc.) Is this really an error to be fixed, that otherwise will impact rankings? Or can I leave it as it is? I don't mind having my website title on each page, but if its worth removing it due to duplicate issues impacting ranking, I will remove 🙂 In this case, does someone have any suggestion on how to do this? Which files should I modify? (Im using Wordpress CMS, and I dont see each page code) Thanks in advance.
Moz Pro | | socialengaged
Regards, Eugenio | Social Engagement (http://socialengagement.it)0 -
Do I need a new moz campaign for a subdomain?
Will moz automatically track my new subdomain or do I need to set up a new campaign for it?
Moz Pro | | SamCUK0 -
Moz email is freezing Microsoft Outlook
When I try and open an email message from a Moz Q&A response, it hangs Microsoft Outlook for more than 30 seconds. Is anyone else having this problem?
Moz Pro | | ChristopherGlaeser0