Should I focus on building links to my homepage, or internal pages?
-
I'm hiring several PA's to contact site's linking to my competition. Should we try to get links to content pages (blog post, article, etc) or build links directly to my homepage?
More info: My site is a web application, so most links will naturally fall on the homepage. If links to content are more important we'll need to change our strategy. We are pitching the free version of the application to universities and schools as a resource for their students.
-
I've wondered the same thing, thanks for the helpful answer!
-
Hey there,
It's natural that most of the back links will get the homepage. However, there should be some diversity as well. I would recommend to look closely on the relevance of the page you are going to get the link from. If some of your articles would be more relevant than the homepage, I'd definitely go for the article. Also, make sure that the anchor texts naturally differ. Sometimes the anchor text could be the link itself, sometimes name of your domain but I'd try to get link through a keyword rich anchor text within the content.
Hope it helps. Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building Recommendations Please
Hi - I am responsible for a small but growing number of websites for companies that serve the elderly population. I need help with link building for these websites and I'm looking for suggestions on finding one or two professionals to whom I can outsource that work. 1. Can you recommend anyone for this need, someone I can contact who you know to be qualified and professional? 2. Can you give me an idea of what such services should cost? Thanks!
Link Building | | tcolling0 -
Best way to build inbound links?
Recently I learned that there are links that are nofollow that google doesn't consider part of SEO. I was curious to know and also to help other new users what the community thinks the best practices are in growing your inbound links. Thank you for all the responses. I hope this link has served to help new users recently introduced to SEO and link building.
Link Building | | johnmoon61 -
Internal linking question
How important is internal linking from body content? If you have 500 words of content on each page is it good practise to try and get a few links in to other pages? Surely if you do this your pass more juice out of the page, which might lead to devaluing the page in the SE's.
Link Building | | activitysuper0 -
Which link building method is most effective?
I have been looking at different seo companies for link building. I found a ranked list on Topseos.com. Many of them offer the same services as offshore SEOs, namely: Article marketing blog comments forum comments/profiles bookmarking PR directories Link acquisition by contacting relevants sites and negotiating a fee for a link I know that custom link acquisition is the most effective, but it gets very expensive. And, you don't know what each link is going to cost you. Here are my questions: Of the other methods (other thank custom link acquisition), how would you rank their effectiveness? The other methods seem kinda gimmicky, is it worth the time/money? Have you seen sites rank well for competitve keywords using articles/bookmarking/blog comments/directories etc? How do you know i a company is going to them manually as they claim? as opposed to using some automated software. Thanks
Link Building | | inhouseseo0 -
Link Building Strategy Advice
Hi, I was wondering what everyone's general strategy is for link building. We're doing it all ourselves manually (i.e. not paying $5 for 100,000 links) and are using the Site Explorer tool to find links to competitors and related websites. The majority of sites are blogs and directories which ask for payment ($50 per month for example). We're obviously looking for free links as well but we're finding that pretty much every site wants something in return (cash or reciprocal link) - unless the content is amazing, why would anyone link to another site without an incentive? We're focussing heavily on content and writing articles, blogs, press releases every week but the subject matter isn't always exciting enough for someone to really want to link to it naturally. Thoughts?
Link Building | | AndyMediaLounge0 -
SEO MOZ LINK BUILDING TOOLS
So I learnt that in link building you need to send an email to someone from where you want the inbound link coming in from. In this case, are there any tools withing SEO moz that allow you toactually search for links and also provide you the contact email? Thank you, Vijay
Link Building | | vijayvasu0 -
Link building outsource advice
I have been limping along doing link building myself for several months now. Creating relationships, asking for links, writing some articles and press. So far, decent results, but I need to take it to another level. I used SubmitEdge's 400 manual directory submission product, but still not seeing many links coming from it. So, I would like to hire an onshore SEO to help me with link building. After getting several quotes from reputable companies, I found the process very frustrating. I know this business is not about guarentees, but they all want $600-$1000 per month for a fairly open ended service. All they tell me is that they will submit to directories, social media sites, shopping sites, and some niche sites. No guarentees of how many (or what quality) of links I'll get, or even how much time they even plan to spend. Any suggestions on what I should expect? and any suggestion companies?
Link Building | | paddlej1 -
Other than the homepage, what other pages need linkbuilding TLC?
With my linkbuilding efforts, I know what keywords I want to target but my homepage ranks for most of my keywords. The other pages were written and built for specific keywords, but do they need linkbuilding TLC? They don't rank in the SERPs much anyway (if not at all) and the homepage is by-far the strongest in the SERPs.
Link Building | | Bill4Time0