Keyword explorer
-
Hello,
I was trying the keyword explore and got some questions :
I first used it with all the search terms for the keyword "italy bike tours" and came across terms like this one
"tuscany bike tours florence italy"
- Does it mean I have to include this exact expression in my content or do I just need to include somewhere in my content the words tuscany and florence ?
Then I did the same search but this time with closely related keywords and the keyword explorer give me the word
"pasticceria" or "tirrenia" are being closely related to the keyword italy bike ...
- How does the keyword explorer find those words because I don't see how those can be related...
If someone could explain that would be awesome.
Thank you,
-
You're very welcome! Do feel free to reach out if you need any more help.
-
Thank you for clearing everything out. I will give it a try.
-
Hello,
Just a disclaimer - I don't speak italian, but do understand some parts.
For the question about non-related kwds...the kw explorer finds these through some algorythms between what people search before/after they search those keywords and what content pages that rank for those keywords have.
For the other question, you need to run a good analysis and create a list with your kwds. Then, make sure to carefully skim through it, assign your own priorities for each kw judging by how important they are for your business (ex if you sell bikes the kw "italy bike tour" or "italy bike rental" might not be important for you at all, but might still be suggested by moz). After doing this, you need to order your kwds by overall priority rating. This will make an average between how hard it is to rank for it, the volume of search that kw has, and your priority rating.
For the very top kwds you absolutely want to include the exact kw string at least once in your content (this can be as an alt tag on an image). For the top 2-3 results you'll want to include those exactly in h1's , titles, meta titles, meta descriptions.
For the rest of the kwds, things like including the work "tuscany" will help, but it won't give you a 90+ rating of "keyword optimisation" on that page. Of course you won't be able to be at 90+ for all kwds, but it's ideal to be there for the most important 5-7 kwds you want to rank for (at first at least).
After you create your campaign you'll be able to check how optimized your page is for each kw.
Hope this helps. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword not provided now in search console
Hello, Is the not provided now available in google search console ? It seems that it is or is it a totally different thing in the search console ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?
I have a page which is ranking already pretty well for a relative competitive keyword.
Intermediate & Advanced SEO | | lcourse
Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page). I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms.
However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche. Any thoughts?0 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
Google Search Analytics How to Get Search Keywords for a Page?
How do I get the keywords coming into a page on the new Google Webmaster Tools Search Analytics? Used to be there in the old version. You would just view your most popular urls and when you expanded the urls you would see the terms driving the traffic. How do I see the most popular keyword queries for a given page in the new tool? Alternatively can I still use the old tool somehow?
Intermediate & Advanced SEO | | K-WINTER0 -
Can Keyword-Stuffing on a Single Page Penalize My Entire Site?
Hi forum! I want to improve my internal linking through adding keyword-rich anchor text to my search results pages (my site has an internal search engine for products). For example, if I were a shoes store, my product search engine results are currently:
Intermediate & Advanced SEO | | Travis-W
-Running
-Hiking
-Walking
-Track and I want to make them actual keyword-terms by changing them to:
-Running Shoes
-Hiking Shoes
-Walking Shoes
-Track Shoes This creates a problem - the keyword "shoes" is stuffed on the page. I don't care how well these dynamic search results pages appear in search, only the actual product pages. Is it okay to keyword stuff on these pages, or would it penalize my entire site?0 -
Keyword research Methods
I am Looking for keyword research guide .because there are many ask about keyword research no idea where i can start .plz expert advice highly appreciate.
Intermediate & Advanced SEO | | innofidelity0 -
Meta Keywords: Should we use them or not?
I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all? Thoughts and opinions appreciated
Intermediate & Advanced SEO | | Towelsrus1 -
What is the best metric to evaluate keyword difficulty?
Which is better seomoz's keyword difficulty tool or wordtracker's KEI index? Or, do you have another metric you utilize when evaluating a large list of keywords?
Intermediate & Advanced SEO | | nicole.healthline0