Paid Comparison Shopping Engines
-
I am looking into starting to use the comparison shopping engines. Any ideas on where to start wtih this? Is there a good place to go that would manage all the different sites?
-
Shopping comparison(SC) sites work of a product data feed which is specific to every site. So you've got two options
1. Create a data feed for every SC site you want to use or
2. Use a third party such as www.godatafeed.com who will take one feed from you and create the multiple specific feeds
Some SC sites have implemented a bidding system others use a fixed cost per click. If you go for the first option you can use Analytics software to optimise your feed (optimise titles/descriptions to increase CTR, remove items which have high Cost/Conversion). If you go for the second option, they will most likely optimise feeds for you.
-
Hi Nicole,
Did you make any decisions on comparison shopping engines? Do you have anything you can share with us that others might find helpful, or do you have some more questions still? We're going through and trying to clean up the questions that are still marked unanswered. Thanks for your help!
-
We have been managing clients data feeds for the comparison shopping engines for 2 years. We use Pricegrabber, Nextag, Shopzilla, Google Product Search, and Bing Merchant Center to name a few. We use a product called GoDataFeed to manage all our feeds. It is $99 a month and once you get the hang of it is so much simpler than trying to manage all the feeds manually. Also a great resource to check out that took us forever to find is called CPC Strategies, and their blog has useful information at http://blog.cpcstrategy.com/. They also put out the quarterly comparison of all the shopping engines. Hope that helps.
-
You want to place banner ads on them or you want your stock to appear on their sites?
If the former you're looking for an ad buying agency (assuming you don't want to do it yourself), if the latter you're probably going to have to provide the sites an API into your product database so they can query stock and prices.
-
I want to advertise on them. But I want to hire it out to someone who knows how to efficiently market designer goods.
-
Starting to use them how?
You want to build a comparison site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge Drop in Shopping Campaigns clicks
Anyone else experiencing a huge drop in impressions/clicks? we noticed on Friday a sudden drop with impressions/clicks on multiple shopping campaigns which have been running very successfully for a number of years, we have checked merchant centre for any errors or warnings, also checked our feed everything looks OK apart from the extreme sudden drop. All our search campaigns are performing as normal, our natural rankings are also perfectly normal, just affecting shopping campaigns, we cannot figure out why. Anyone else seen any extreme changes with shopping campaigns recently? We are based in the UK
Paid Search Marketing | | Haz0 -
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks
Paid Search Marketing | | MWM37721 -
Paid Conversion as Organic Conversion - (gclid stripped)
Hi, I have redirect a page using 302 but after redirect paid conversion is start appearing as organic conversion before that tracking was working fine. When I checked I found 'gclid' stripped after 302 redirect. How can I fix this ? Thanks
Paid Search Marketing | | Alick3000 -
Google Shopping Campaigns
We have noticed a noticable (typo correction) drop in Adword sales since switching to the new Google Shopping Campaigns in Google Adwords. I have just posted a comment to a Fellow Mozzer on here, as this reflects in his question too. Has anyone else noticed this?
Paid Search Marketing | | BruceA0 -
Do organic penaltys affect paid prominence?
This is a hypothetical question, we're pitching to a potential client tomorrow and I noticed they currently rely almost entirely on AdWords but engage in some pretty sketchy link building schemes. And so that got me thinking, is there any evidence to show that when a site is penalised for their organic results it has an affect of any kind of paid searches?
Paid Search Marketing | | AndieF0 -
Same term and landing page, very different bounce paid vs organic
Hi guys, I have an 85% bounce rate on a ppc term and ad, vs a 51% bounce rate for the same term via organic. Same term, same landing page. Any thoughts why? Cheers, Jez
Paid Search Marketing | | jez0000 -
Preparation of website before Submitting to Paid Directories?
I am reading that submitting to premium directories is a good way to get a jumpstart on SEO rankings. I have noticed that most of the good ones take a while in order to be approved and that many do not guarantee a listing, even if you pay $299 (Yahoo). So my question is, Do directories turn you away if you have bad web page optimization on your website? Because if they do then I definitely need work done there first. Any advice on getting accepted into the premium directories the first time? Boo
Paid Search Marketing | | Boodreaux0 -
What's your favourite blog on Paid Search?
Of course, SEOmoz rules big in the world of SEO. However, I'm not sure which blog on Paid Search is currently worth following, so I'm looking for tips here. Which blog do you think provides decent content on AdWords / PPC?
Paid Search Marketing | | DeptAgency0