Page title structure?
-
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :-
Keywords (maybe two or three) | Company Name | more keywords
I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward.
Keywords are separated by the vertical bar | - any thoughts?
For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy'
Thanks
-
Thanks Damien - all helpful
-
I don't usually index privacy policies and such pages so don't think too hard about those particular titles but something like: 'Privacy Policy | Brand' is the general way I'd go about it.
DD
-
Thanks Damien, I certianly agree with putting the main keyword first - I just wondered what happened next.
What do you do with housekeeping pages -such as Privacy Policy - do you optimise it for the site, or state Privacy Policy first and then the company name?
-
I always start with the keyword I'm targeting and then finish with the brand. To me the general keyword is always going to be more competitive than your brand term so in my eyes that goes first.
DD
-
Thank you - Yes, I have seen the cheat sheet, but it was produced in a 2009 and as things change I wondered what the current feeling was.
-
If you go to Learn Seo page here on SEOmoz there is an article called SEO Cheat Sheet and in there you will find recommended title tag syntax. And some more interesting stuff if you are new to SEO - just as I am
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Do you say Browser Title or Page Title?
I have seen much more use of "Page Title" of late....in fact hardly any of "Browser Title" except by some folks who are using a very old CMS. We need to go with one at my workplace to avoid confusion. My vote is Page Title. Thoughts? Thanks, Tim
On-Page Optimization | | Jen_Floyd0 -
What kind of pages are they?
Hi all, after making an analysis of my website the tool has found two pages that I don't know what refers to: /?page id=2058 (only one page of this kind) /?attachment id= (only one page of this kind) does anyone know what kind of pages they could be? Do the have relevancy regading SEO? The plattform is Wordpress. Thanks!
On-Page Optimization | | juanmiguelcr0 -
Duplicate Page Title
I have a dating site, it's got a lot of duplicate page titles, most of them are the language buttons for the users to view the site in there language. but I think it's obvious that the buttons don't have anything to do with it. I'm thinking that page tittle is basically a description of what the site is. like for an example "online-dating" is this it? please tell me in terms for a dummy, how to fix it.
On-Page Optimization | | clickit2getwithit0 -
Keyword Placement in Page Title - will changing it make a big difference?
Hiya guys I've noticed since changing my Title of my forum from: Talk Nightlife | Nightlife and Clubbing forum for the UK to Talk Nightlife | Nightlife Forum and Clubbing Guide for the UK (current) ... That its jumped from 22nd to 10th in google for term "nightlife forum" Am wondering, because of the on site optimisation tool telling me I should put the keyword to the front to something like eg: Nightlife Forum | Talk Nightlife Clubbing Guide for the UK Will changing the Keyword and putting it to front of the Title make a big difference? Your thoughts please guys Cheers Luke
On-Page Optimization | | Lukescotty0 -
Missing meta descriptions on indexed pages, portfolio, tags, author and archive pages. I am using SEO all in one, any advice?
I am having a few problems that I can't seem to work out.....I am fairly new to this and can't seem to work out the following: Any help would be greatly appreciated 🙂 1. I am missing alot of meta description tags. I have installed "All in One SEO" but there seems to be no options to add meta descriptions in portfolio posts. I have also written meta descriptions for 'tags' and whilst I can see them in WP they don't seem to be activated. 2. The blog has pages indexed by WP- called Part 2 (/page/2), Part 3 (/page/3) etc. How do I solve this issue of meta descriptions and indexed pages? 3. There is also a page for myself, the author, that has multiple indexes for all the blog posts I have written, and I can't edit these archives to add meta descriptions. This also applies to the month archives for the blog. 4. Also, SEOmoz tells me that I have too many links on my blog page (also indexed) and their consequent tags. This also applies to the author pages (myself ). How do I fix this? Thanks for your help 🙂 Regards Nadia
On-Page Optimization | | PHDAustralia680 -
Title tags in duplicate pages
hi there, we have a new ecommerce platform which has just been deployed, and I've been asked to tidy up the onpage SEO. we have employed canonicals across the category and product pages and we now have a nice set of unique product pages my question is - do we need to create the title tags in all of the duplicate non-canonical pages eg www.mysite.com/niceproduct.html (canonical) www.mysite.com/acategory/niceproduct.html (duplicate) Can we leave the duplicate title tag empty and not worry about it, or should we put in a duplicate of the canonical title tag hope the question makes sense! thanks in advance for all help
On-Page Optimization | | k3nn3dy30 -
Authority of a page
What factors contribute towards the authority of a page ? No. of links to a page ?
On-Page Optimization | | seoug_20050