Any ideas?
-
Hi there. We've been working on this site for a few months now - http://www.gear-zone.co.uk/.
We were hired as the previous agency was seeing traffic fall by 40% year on year consistently. Now, we've managed to stop that drop, but traffic recovery in Google (Bing and Yahoo are fine) is being really sluggish. Here's what we've done:
Converted URLs from dynamic to static
Sorted duplicate content errors
Cut down the number of on-page links (Still not under a hundred, but that's really tricky)
Carried out on-page optimisation on hundreds of inner pages, including adding new content
Does anybody have any ideas on anything we cou;d be missing? We're just starting to get going on link building, so that's the next step.
Thanks!
-
You are correct Brian and I have updated my original response.
The primary remaining advantage is any Google AdWords advertisements stand out more as they display the Google Checkout logo.
-
Google Checkout allows any fees you pay for payment processing to be credited to your AdWords account, so if you use AdWords you basically get free payment processing.
Hmm.. thought they no longer did this? Can new users still set this up?
-
A few recommendations for the home page:
1. Fix the copyright date in the footer. Don't hard-code the date. Use php to present the current two digit year in the format 2010-11.
2. Allow users to login via social networks: twitter, facebook, google, msn, etc. Place the icons next to the "login" option.
3. Add more social networks. You currently offer twitter. Add facebook and google+ to your home page.
4. Add more social networks to your product pages too. I noticed you offer fb Like's next to each product which is excellent. Add twitter and google+ there as well.
5. Add trust symbols. Versign, TRUSTe, BBB, MasterCard SecureCode, Verified by Visa, etc. Take a look at the bottom of the vzw.com page. I like my sites to have a similar look to their trust area. If you are on a limited budget, skip TRUSTe as they are way overpriced. All other trust symbols are about $375 each for unlimited views. TRUSTe is $500 for 100 views and $1000 for 500 views. It is definitely worth it for any large e-commerce site but smaller ones may wish to skip it.
6. If your URLs are ever changed, drop the ".html" or any other tech extensions. The remaining URL is short, looks nicer and will not need to be changed due to changes such as moving from html to php pages.
7. Along the same lines as #6, your current pages contain an extra id information which you may wish to consider removing. An example URL is: http://www.gear-zone.co.uk/sports-tcid19.html. The URL would look much cleaner as http://www.gear-zone.co.uk/sports
8. Consider accepting PayPal and Google Checkout as payment methods. PayPal is the world's largest online payment processor. Google Checkout allows any fees you pay for payment processing to be credited to your AdWords account, so if you use AdWords you basically get free payment processing.
While there is no evidence to support Google gives any direct ranking boosts to sites which use Google Checkout, I believe there are some indirect boosts because it benefits Google directly and because they know more about those sites and can trust them to a higher degree.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving multiple Sites to One Site and SEO Impact/Ideas
Hi there, We are in the process of moving 2 sites with higher page authority to another site we own (that is our company brand), so essentially 3 sites into one. We're at risk of losing a lot of SEO from the original 2 sites that have all the product information. We are doing this since we merged companies a couple years back and need one web precense. Anyhow, the site launch date is in 3 months and the recommendation is to start moving content over prior to that for top pages, which is a big undertaking when we are launching all the pages again with new content, redeisgn and moving sites in 3 months. If it's the right move, we should do it, but I just wanted to get opinions on how others have handled something similiar when moving to a site with lower site authority and trying not to lose rankings.
Intermediate & Advanced SEO | | lauramrobinson320 -
Geo-Redirect: good idea or not?
Hi Mozzers, The background: I have this very corporate .com domain which is used worldwide. Next to that, we have another .com domain which is specifically created for the US visitors. Within the organic rankings, we notice that our corporate domain is ranking much better in the US. Many visitors are arriving on this domain. As it is a corporate domain being used worldwide, they get lost. My questions: I know there are ways to redirect by location. Would it be smart to automatically redirect US visitors for the corporate domain to the commercial US-specific domain? Is it possible to only redirect US visitors and leave the website as it is for visitors from other countries. Won't this harm the corporate website (organically) worldwide? If this would be a good idea, any recommended plugins or concrete procedures? Thank you so much for helping me out!
Intermediate & Advanced SEO | | WeAreDigital_BE
Sander0 -
Working to Start an Shopping Idea Site - Which Totally Based On Scraping product from Ecom. How Quickly I should Add products and categories in this new domain.
How Quickly I should Add products and categories in this new domain. We are going to start its promotional by google adwords and facebook. I worrying about 10000's of product pages. kindly guide me.
Intermediate & Advanced SEO | | innovatebizz0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0 -
Good idea? Dynamic to Perkalink URLs for over 10k pages.
Hey guys, We're looking for someone who has already done this. We know permalinks are SEO best practices but changing site stucture can cause alot of ranking and traffic loss. Is it a wise idea to make the transition? How long will we see a dip in rankings before bouncing back?
Intermediate & Advanced SEO | | SherisRanch0 -
Good idea to point all registered domains to main site?
We have close to 60 domains that we are considering pointing to our main site. Is this type of a redirect a good idea? We have a number of domains that are industry related but do not have our brand name in the domain. Should we point these sites to our homepage as well? Pros/Cons? Examples: <colgroup><col width="201"></colgroup> XXXXX.BE XXXXX.BIZ XXXXX.BZ XXXXX.CC XXXXX.CO XXXXX.CO.UK XXXXX.COM XXXXX.INFO XXXXX.JOBS XXXXX.ME XXXXX.ME.UK XXXXX.MOBI XXXXX.MX XXXXX.NET.CN XXXXX.NL XXXXX.ORG.UK XXXXX.TW XXXXX.US XXXXX.WS XXXXXEXCHANGE.COM XXXXXONLINE.COM WIDGETSRUS.COM WIDGETBLOG.COM |
Intermediate & Advanced SEO | | NaHoku0 -
Branching out from .com... good idea?
Lets say I want to branch out from the normal ".com" genre, can you Rank a ".ly" in google search results?
Intermediate & Advanced SEO | | HCGDiet0 -
Any ideas for capturing keywords that your client rejects because they aren't politically correct?
Here's the scenario: you need to capture a search phrase that is very widely used in common search, but the term is considered antiquated, overly vernacular, insensitive or outright offensive within the client's industry. In this case, searchers overwhelmingly look for "nursing homes," but the term has too many negative connotations to the client's customers, so they won't use it on-page. Some obvious thoughts are to build IBLs or write an op-ed/blog series about why the term is offensive. Any other ideas?
Intermediate & Advanced SEO | | Jeremy_FP1