How not to get penalized by having a Single Page Interface (SPI) ?
-
Guys, I run a real estate website where my clients pay me to advertise their properties.
The thing is, from the beginning, I had this idea about a user interface that would remain entirely on the same page. On my site the user can filter the properties on the left panel, and the listings (4 properties at each time) are refreshed on the right side, where there is pagination.
So when the user clicks on one property ad, the ad is loaded by ajax below the search panel in the same page .. there's a "back up" button that the user clicks to go back to the search panel and click on another property.
People are loving our implementation and the user experience, so I simply can't let go of this UI "inovation" just for SEO, because it really is something that makes us stand out from our competitors.
My question, then, is: how not to get penalized in SEO by having this Single Page Interface, because in the eyes of Google users might not be browsing my site deep enough ?
-
Hi,
Google and Bing can see how much time your users spend on the page, and since they can also see that there is a large amount of information accessible through that page, I don't think you need to be as worried about the "single page" factor as normal.
That said, just because your main user interface lives within a single page, there is no reason that you cannot have other pages linked to it. In fact there are a number of other pages which should be included in your site. For example: Contact, About, Terms, Privacy Policy and (if relevant) Disclosure and/or Disclaimer. They do not have to be right up front or included in your main UI, but they should at least be available for users as text links at the bottom of the page, in a sidebar or somewhere. If you don’t include them you are reducing the appearance of transparency for the site. This works against trust and will make people less confident about doing business through your site. Given that you are in real estate, these things should be a major consideration.
Also, if you do not have an About page, you are reducing your opportunity to grow your customer base and add more clients.
Hope that helps,
Sha
-
If you have your listings available in an unordered list, that should be fine. If there aren't hundreds and hundreds of listings on your site, I don't think Google will have a problem with your implementation. If there are, you might consider building static pages for each category, and linking to the listings from there.
-
John, thanks for the quick reply.
I had already read the "make your Ajax page indexable", but unfortunately it was too late in product development and our programmers simply convinced us it would imply re-doing the entire backend for it to work.
So we already have in place a workaround for crawlers reach all these listings. Below the search panel (that has Ajax pagination and loads the ads on the same page with javascript) we have a standard html
So the crawlers can reach the properties individual pages. In other words, we comply with the rule "make each of your pages reachable by at least one internal link".
But my question was more focused about how google "sees" the navigation pattern of my users ... I know the crawler is reaching those pages, but since the majority of users use the search panel (that loads the properties by javascript/ajax) and not the static links below it, it might appear that the users only viewed one page inside our site.
-
Is there some alternate navigation to reach all of these listings without using your AJAX search? Or are the listings included in a sitemap? Is there some way for Google to find them already?
I'd recommend reading http://code.google.com/web/ajaxcrawling/ to learn more about how to make your AJAXy pages indexable. You may also want to take a look at http://googlewebmastercentral.blogspot.com/2011/09/pagination-with-relnext-and-relprev.html if you have prev and next pagination. If you have a view all, and want to make that the canonical form, you'll want to look at http://googlewebmastercentral.blogspot.com/2011/09/view-all-in-search-results.html
Also, in Bing Webmaster Tools, you can go to the Crawl > Crawl Settings tab and enable the "Configure your site to have bingbot crawl escaped fragmented URLs containing #!." option if that's applicable to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redesign Just Starting - Should I Leave The Previous Incomplete Site or Setup A Temporary Holding Page and Redirect Previous URL'S?
Hi All I've picked up a new website project and wanted to ask about the best way to proceed with the current site during the development process. The current site is incomplete although it has been live for a while and has over 80 pages in the sitemap. Link to site https://tinyurl.com/ychwftup The business owner wants to take down the current site and simply add a landing page stating "new website coming soon". From an SEO perspective, am I better to keep the current site live until the new site is ready? Or would it not make any difference if I setup the landing page and add 301 redirects from each page in the sitemap to the landing page. Many Thanks In Advance For Any Assistance
Web Design | | ruislip180 -
Moving pages to new domain
Hello, Our product pages are ranked #1 on google for our target keywords using our domain e.g. www.olddomain.com/cases/productxyz and sell about 20 products all ranked #1. We have a new company called www.newco.com/case/product1, 2, 3 etc. We use woocommerce e-commerce for both old and new sites. What is the best way to list our old co-products on our new site and move over the #1 rankings? Do we create new products (using our new nice design) in the newco.com woo commerce and then redirect old co links? do we copy and paste all that old content into the newco.com? Totally confused. Thank you!
Web Design | | Jamesmcd031 -
WordPress Category page title h1 or h2
Hi friends, I know this is a minor technical change, but we are in an extremely competitive market and I don't want to have any points against us. On our WordPress Category pages i.e. http://www.domain.com/category/�tegory-title%/ I looked at the code behind the the Title of the category page, which is "Browsing: %Category Title%" The code is an h2. I look at the posts in the category archive below, and those are also h2's. The theme preview is here and you can click on Entertainment - Reviews to see exactly what I'm referring to - http://themeforest.net/item/smartmag-responsive-retina-wordpress-magazine/full_screen_preview/6652608 I changed the code for the "Browsing: %Category Title%" to h1, which I believe is more consistent and standard formatting. 1. Is this a correct technical on-page optimization? 2. Would it be beneficial to remove "Browsing"?
Web Design | | JustinMurray0 -
2 Menu links to same page. Is this a problem?
One of my clients wants to link to the same page from several places in the navigation menu. Does this create any crawl issues or indexing problems? It's the same page (same url) so there is no duplicate content problems. Since the page is promotional, the client wants the page accessible from different places in the nav bar. Thanks, Dino
Web Design | | Dino640 -
No-index part of page
Hi All, I want to copy articles from CNN/Bloomberg/etc and I want to show the content to my users in Lightbox (CSS), but the problem is duplicate content. Do you have any idea how can I no-index part of page/content?
Web Design | | JohnPalmer0 -
Site is getting crushed by spam traffic and Google Webmaster Tools giving crawl warnings. Also...
Currently hosting a site I'm planning on moving to a new server ASAP, 301 redirecting and have a domain that has nice authority and very old. On the current site I need to clean up the blog. I have a few questions actually.... 1. I'd like to remove most of the blog articles as I want the new site to be very high quality, but isn't it dangerous to do a 301 redirect to the same page for all these articles? 2. I want to focus on the new site as the current site has too many issues but still managing to hang in their. is highly outdated yet I don't want to spend a ton of time on the site before the 301 redirect. With the Pigeon and Panda 4.0 rumors being released soon, I want to get the new site completed ASAP. Do you think it's better if I fix the 3. Would removing cloudflare make things better or worse with the crashing of my site due to high traffic (mainly spam on the blog.) 4. My best article by far is outdated, but should I waste time updating it before redirecting or should I just get the new site going? I did way too many guest posts thinking content is king, but at least checked the outgoing links Domain Auth, Page Auth, and MozTrust in OSE, but first off I'm going to remove a page that mentions I'm looking for guest bloggers. I tried to keep the posts relevant but at the time you could get away with 5. Anything I can do to slow down these spammers on Wordpress? I noticed most of them are checking for vulnerabilities but I'm keeping it up to date, have caching setup. Thanks!
Web Design | | eugenecomputergeeks0 -
Pointless copy on product list pages makes me feel compromised...
When working on ecommerce websites we insist that product list pages need at least 250 words of copy that is optimised for our keyword phrase ... lets say "17 inch bike frames". So we have some crappy copy written that goes something like this.... "We have a great 17 inch bike frame for you whatever your requirement. Take a look at the frames below .... blah blah blah totally pointless text blah blah blah........." This text is of no use to the user as the page is merely a means of them getting to a suitable product page. However, the copy is pretty essential if we want to rank well for "17 inch bike frames" and not having copy on product list pages could land us in hot water with Panda ...especially if we have lots of them on a site using the same page template and with no copy on them. Does anyone else feel uneasy with adding this crappy text to pages? It's only there for search engines and that is something that Google say's we shouldn't do but I know for sure they're not going to rank me as well if I don't have it. I'd be interested to hear other people's opinion on this. It's always annoyed me. Does anyone have any good tips for making this type of copy on product list pages less forced and crappy?
Web Design | | QubaSEO0 -
Number of links per page?
I'm confused by the number of links that we should put on a page. Our site has a high domain authority but SEOmoz tool and others, plus Google WMT suggests much much less than other sites have - look at Dailymail.co.uk or the Huff post site for example. our site is www.worldtravelguide.net and I'm thinking specifically about the /destinations and each continent like /europe Our site has thousands of pages, trying to create an effective internal linking structure with the limitation of 150 or so links is nearly impossible and ends up with too many navigational pages. We were hit hard by Panda (even though all our content is original, professionally written frequently updated) in favour of bigger brands and considering Google suggests that sites should be designed for users and not SEO these two ideals conflict. Does anyone have any data on what the link limit is? Any other tips or observations would be gratefully received. Thanks, John
Web Design | | JohnFinlayson0