Paid Comparison Shopping Engines
-
I am looking into starting to use the comparison shopping engines. Any ideas on where to start wtih this? Is there a good place to go that would manage all the different sites?
-
Shopping comparison(SC) sites work of a product data feed which is specific to every site. So you've got two options
1. Create a data feed for every SC site you want to use or
2. Use a third party such as www.godatafeed.com who will take one feed from you and create the multiple specific feeds
Some SC sites have implemented a bidding system others use a fixed cost per click. If you go for the first option you can use Analytics software to optimise your feed (optimise titles/descriptions to increase CTR, remove items which have high Cost/Conversion). If you go for the second option, they will most likely optimise feeds for you.
-
Hi Nicole,
Did you make any decisions on comparison shopping engines? Do you have anything you can share with us that others might find helpful, or do you have some more questions still? We're going through and trying to clean up the questions that are still marked unanswered. Thanks for your help!
-
We have been managing clients data feeds for the comparison shopping engines for 2 years. We use Pricegrabber, Nextag, Shopzilla, Google Product Search, and Bing Merchant Center to name a few. We use a product called GoDataFeed to manage all our feeds. It is $99 a month and once you get the hang of it is so much simpler than trying to manage all the feeds manually. Also a great resource to check out that took us forever to find is called CPC Strategies, and their blog has useful information at http://blog.cpcstrategy.com/. They also put out the quarterly comparison of all the shopping engines. Hope that helps.
-
You want to place banner ads on them or you want your stock to appear on their sites?
If the former you're looking for an ad buying agency (assuming you don't want to do it yourself), if the latter you're probably going to have to provide the sites an API into your product database so they can query stock and prices.
-
I want to advertise on them. But I want to hire it out to someone who knows how to efficiently market designer goods.
-
Starting to use them how?
You want to build a comparison site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does paid search get more traffic compare to organic search now?
does paid search get more traffic compare to organic search now? todays we have four ads link in google that cover all screen of mobile. should we invest more on adwords and organic isn't important like before??
Paid Search Marketing | | Pintapin1 -
Organic and Paid
HI Guys, For one of my site we have been investing a less in Paid and since we have done that the Organic has gone quite up. I know there is a connection between the two but i would like to know if any of you can share their experience on this matter. I would like to know if someone has a run some experiements to understand how much each channel influences the other. It goes without saying that Paid tend to cannibalize a bit of organic but when it goes down, should i really expect an increase in organic? Any thoughts? Thanks
Paid Search Marketing | | AlessioCesaro0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
Custom Filter: Organic Traffic Growth VS Paid Traffic Growth
Hi guys, I need some assistance. We recently removed and disavowed links to our site and I believe it has been about 3 months but I can't see much of a change. Can anyone help me with a filter for GA to be able to measure my organic traffic growth and my Paid search traffic growth. I was also wondering, because organic traffic is determined by variables like fresh, relavant and key phrase rich content constantly being posted, good seo practices etc is there any good way of measuring organic traffic growth vs paid? Please help out where you can.
Paid Search Marketing | | iBags0 -
Is High PageRank Quality Related But Paid Directory Listing Still Work?
Hi, We are a local cleaning company in Singapore specialising in all types of home and office cleaning service. My question is after the Google Penguin, does high PR but paid directory still working?
Paid Search Marketing | | chanel27
Or it will be considered a toxic links. It is getting harder to do backlinking now so we really need to be very careful here.0 -
Same term and landing page, very different bounce paid vs organic
Hi guys, I have an 85% bounce rate on a ppc term and ad, vs a 51% bounce rate for the same term via organic. Same term, same landing page. Any thoughts why? Cheers, Jez
Paid Search Marketing | | jez0000 -
Does increased adwords traffic boost your search engines rankings?
Does paying for 1cent low quality clicks give you more traffic that can be used to increase your search engine rankings?
Paid Search Marketing | | nutworkweb0