Best tools to find topics (not keywords) to write about?
-
What are the best ways to find exact topics to write about? Tools? Forums? Any suggestions are welcome!
-
Google Trends is really handy for this. You can check what the "Hot Searches" are right now and find one that is related to your vertical. As others have said, Twitter is great for this as well.
-
They are a media site but not an on-demand media site.
-
Which sector is your client operating in? Are they ecommerce?
-
Twitter & news sites wouldn't work for this particular client as they plan their editorial calendar months in advance. Any other suggestions? thanks!
-
Twitter is a very useful tool for understanding what is of interest to the public. Check what is 'trending' in twitter and write about it early on. If the public are tweeting about it or searching for it then they will appreciate a well written piece. Digg, stumbleupon etc are also decent sources.
(I would also advise writing about what you know and love whenever possible)
-
The tried and true methods are keyword research and those you mentioned but to your question, I have always found that observation and opinion posts work very well for us. Whether you observe your industry, your city, your coworkers, your backyard, your commute to work, all are good idea generators. It pays to throw out the old preconceptions and just let it come. Sometimes the harder I try to create content, the harder it is. Forget the box let alone thinking outside of it. Reading is also very helpful. Read all you can about your field and your hobbies. Sometimes a connection happens when least expected. You could actually build out this Q and A and make it a topic to write about. Happy writing
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange new links being picked up in Webmaster tools affecting SERPs
Hi, I have a question regarding new links being found by Google, and showing in our latest links file from Webmaster tools. I run this site: http://www.propertysales.com it's a fairly new website with a small (ish) link profile but over the last 3 months I've seen a lot of links being found in Google like this: http://www.financecourier.com/news/story/523316/foreign-carmakers-milk-chinas-cash-cow/full_story.html it's clearly a scrap of a webpage from the FT.com, who we partner with, that has a link to PropertySales.com but the number of links Webmaster tools is seeing is much bigger than we would normally get in any given month. As a rule I would normally ignore scrapper sites as I’ve always assumed Google is smart enough to know which site these are and thus wouldn't affect your SERPs but I’ve also seen a drop in our SERPs over the same month so now I’m thinking these are effecting the sites SEO. Does anybody have any insight into this or advice on the best way to handle this, I looking at going through these site and adding them to our disavow file but this can take a few month to take effect so are they any better options or way to handle this? Thanks for your help in advance. Rufus
Link Building | | Dynamis0 -
If create backlinks on perticular Keyword then its benifitial for keywords ranking improvement?
Created many backlinks on a different- different particular keywords so, i want to know that keywords ranking improve this type of activites or not?
Link Building | | surabhi60 -
Disvow tool - how do i know?
If i submit links via Google webmaster tools disvow tools - do i get any kind of confirmation it worked or not from Google? I have a standard message saying 'disvow links updated' as soon as i submitted it. Also how long roughly does this take to work, does it work much? I removed as many links as i could and the remaining ones submitted to this tool in the correct format. Any info much appreciated as usual people.
Link Building | | pauledwards0 -
What is the Best Tool to Identify Toxic Links?
I've been using Link Detox from linkresearchtools.com against the list of back links provided in my GWT account although it seems it is not enough. What tools are the best at identifying toxic links?
Link Building | | sbrault740 -
Building on Brand for a keyword heavy domain with bad backlink profile
The domain is keyword heavy think along the lines of "mountainbikes.com" and they are ranking ok for mountain bikes, however on inspection they have a LOT of poor quality back links and a lot of those links are anchor text phrases (and far too much of it!). A lot of people recommend building on brand in situations like this, however how would I go about doing this for a site without a branded domain name? In this case their is a company name but it's not the same as the domain name, would you simply build links using the company name "Uber Bikes" or use the domain www.mountainbikes.com. If the aim is just to build a more varied back link profile then I guess using both would be good? Thanks in advance! 🙂
Link Building | | SEOKeith0 -
1 page 2 keywords?
Hello folks, I have a problem with optimizing a page for 2 different keywords. Here is the situation: On-page: Both keywords in title; both words in body text (I didn't count them but approximately 3-4 times for 100 words in total) Off-page: Exact anchor text from article directories, Synonym & Brand anchors from directories. My link building shcedule is as inconsistent as possible. I just keep around 50 links per week. I do social sharing, guest blogging with exact/synonym anchor text links and also I link to other pages across the whole site. I try to avoid site bar and footer links although I have some because it's partner links, I didn't buy them. I even asked web masters to put nofollow tag to those link after the drop because I was concerned that Penguin considers them bought links. The result: 1st keyword is going quite well, it reached 5th postion but after that dropped to the second page, which more or less I can explain with various factors such as overal keyword competition, maybe penguin thought that some links are spammy. The problem is that the second keyword is disaster. I found it in SERP after 1 month hard work on 17th page and now it is swinging between 14th and 17th page. Honestly, I am confused. Is it possible that link building with 2 keywords to the same page creates self canibalization of some kind? Just to remind that the 2 keywords are quite different, i,e. there are not related as synonyms or similar. Do you guys have had similar problem? Thanks in advance for your advice
Link Building | | VasilTasev0 -
301 to main page or deeper page for best 'link juice'.
I have two rafting websites. One ranks high for one set of keywords. The other ranks okay for a different set. I want to redirect the whole second site to the first to give the first more link juice and hopefully lift the first site even more in the rankings. Would it be better to link to a deeper page of the 1st site. I have a page that does well for some long tail keywords or would it be better to link to the main page. Or is it a bad idea over all.
Link Building | | tkobrien0 -
Retain keywords with redirect
I manage a site the sells product A and product B (both major keywords for us). If I buy the url www.productB.com and redirect it to the original website, would the original website gain any benefits in search engines? Would the benefits of having a url with the keyword be lessened because there isn't content hosted there, only a redirect to the original site?
Link Building | | livethesource0