Launching an infographic as linkbait- best practices.
-
Hey guys. I created my first infographic and I'm hoping it's something that will attract a lot of links. I just have some questions about the best ways to present the infographic.
Should I post it on a page on my site that has no ads? no branding? Or should I go ahead and put it on my site as a regular piece of content (with ads in the sidebars.)
I wondered about doing this:
-Post the infographic as a regular page on my site (with regular ads), but if someone clicks on the infographic it would go to a second page where there is limited branding (or no branding) and no ads. The embed code (that other webmasters can grab) would link to this page. But, this page would have a rel-canonical pointing to the original page. The idea is that my page on the subject will end up getting a lot of links (albeit processed through a rel-canonical) and webmasters will be more likely to embed or link to my content because it is not littered with ads.
Thoughts?
-
Hi Dunamis,
Check out the post Justin Briggs made about How to Build Links with infographics. He does talk about the landing page for an infographic, and mentions this in relation to one specific example.
This landing page removes almost all distractions, except for engaging with the content via social or embedding. It links back to the post and the site’s homepage. There is this wonderful share bar at the top, which allows visitors to easily share the graphic. It even sticks at the top as the user scrolls down the page.
If you look at the link for this example, the link goes directly to the infographic with almost nothing else on the page except for social sharing. It does link back to the infographic in the context of a post, where the site looks more like a regular page on the site.
Hope this gives you an idea of how other people balance the layout options you have.
-
Excellent...this is pretty much what I have done. TY. So far, it's really taking off and getting a good number of FB shares and visitors. Hopefully the links will start to grow as well!
-
Hi here is some advice for your info graphics page:
Build the page on your website and have good internal link structure within the website.
-
You must use a dedicated page for the infographic.
-
Have share buttons on the info graphic page for example Tweet, Stumble, FB Share, Google+
-
Have a section below the info graphic where users can copy and paste the info graphic on their own website/blog make sure you have a link back to your site in this code.
In regards to ads I wouldn't reccomend it, yet if you really want put some CPM ads on the side of the info graphic or below it, I wouldn't use ads on a commercial website for info graphics.
-
-
I see what you are saying...I can do it...but the page will look naked without ads. Perhaps I will create some content to go in the ad spots that complements the infographic.
-
Can you place it into the design of your site but limit the number of ads that you have on that page?
There your domain/site gets the branding exposure but the smaller number of ads places greater focus on your content.
When I have something that I think might get some linkbait attention I give it the same ad density that any other page on my site might receive - but I do understand what you are saying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats the best way to get credit links from sites i've built?
Hello! I've build 100's of sites. They mostly have site wide footer links pointing back to me. I know this is now frowned on. But does anyone have a good solution to get maximum value back from these? A few have a footer link to a credit page that then links back. I get quite a lot of work back from them. So I don't really fancy removing them. Many thanks in advance.
Link Building | | SolveWebMedia0 -
Best Software to Track when a link I have Submitted goes live
Let's say I built a directory link and it takes a while to go live. Is there a tool that will crawl the site and notify me when the link goes live?
Link Building | | Firestarter-SEO0 -
Best way to build backlinks
Hey guys, I was wondering what is the best way to build back links ? I have all the read moz's articles regarding this and I know the crucial parts are creating content, engaging users via social media etc. What I am interested in knowing is whether guest posting is still a solution to create that domain authority you need to rank ? I've spoken with some people that told me guest posting is out of date and will not pay off using it. By using guest posting of course I relate to creating unique content and valuable to the user. Thanks, Andrei
Link Building | | kiraftw0 -
Best links not showing up
I was wondering why some of my best (high-ranking) links don't show up either in Open Site Explorer or Majestic SEO's backlinks tool. Does Google even see them?
Link Building | | cathiedducktoes0 -
Pagerank sculpting best practices for e-commerce websites
What is currently the best practice to not let pagerank flow to policy, contact and other less important pages on an e-commerce website? Pages have to be visible on the home page, (currently in the footer) so unfortunately they cannot be moved to a "single" url. How likely is that a PR5 home page can sculpt PR4 first category pages if the # of outgoing links are at a reasonable number and structured well? Currently the home page is PR5, but category pages are only PR3 - and not structured properly...
Link Building | | DancingWebmasters0 -
Best Link Building technique using SEOMoz tools & Open Site Explorer
Hi, We've been with SEOMoz for a year or two now, but have have kept an eye out for productive link building tools to help the team. To be honest we're struggling with Open Site Explorer because, although it enables us to discover competitors links it doesn't provide much link management functionality. A simple example would be the ability for Open Site Explorer to show links to domains which my clients already have in a different colour, so that we don't waste time exploring dead ends. I'd be very interested to hear tips how other people use the SEOMoz tools to manage their link building as I suspect we may be missing a trick or two... Thanks in advance!
Link Building | | JonathanSmith0 -
What is an infographic? And how is it used for SEO?
I've heard the term used in some of the webinars hosted on SEOMOZ and tried googling the term with no results. What the heck is this? And how is it good for SEO?
Link Building | | NaHoku0 -
Best link building activities to increase velocity.
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now. I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
Link Building | | Riona0