Local seo, business in multiple cities?
-
Hello Everyone,
What is the best strategy when it comes to optimizing a website that services more than one city.
So, say I'm in computer fixing business and I have offices in New York, San Francisco, Seattle, Denver, Miami & Dallas. (took me a while to come up with some US cities) - how should I structure my website so that I look relevant for every city?
Is it possible to display specific information for users coming from specific cities, say someone browsing from San Francisco will see my main page optimized for San Francisco (containing a real address, phone number all the necessary stuff).
I'd really appreciate your thoughts on this.
Thank you in advance,
Alex
-
Isn't that rather good, so Google knows there is a business at all. I wouldn't worry, think of all the big office towers where tens of companies have the same physical adress. So don't worry.
Just make a cute little profil with a picture of their office (office-windows-anytown.jpg use microtagging etc put outgoing links to regional pages - preferably about windows or complimentary products in anytown - get some local links, get listet in the phonebook with that office adress and you will be fine. If you need s/o to have a look at your page just PM me. If this helped you, I really appreciate it if you mark the answer as answered/helpfull
-
It's not really competitors. My client is the big factory let's say, and they provide windows to many little companies that sell the windows.
One of that little company happens to have the exact address (only the phone number differs) with my client's office in a particular city.
-
What exactly do you mean with "have the same postal adress with them". Does your client and his competitors share an office or the like?
-
Thanks Sebes and sorry for the late reply I just came back from the SearchLove conference in London.
I have a client that has a national business and the issue I have is that some other companies that offer his services (they make windows) have the same postal address with them.
What to do in this case?
Thanks,
Alex
-
The best way to do this is to make sure, that you have a postal adress (i.e. an office) in all cities. If you do, create local business pages on you domain:
domain.tld/computer-fixing-new-york.html
domain.tld/computer-fixing-san-francisco.htmlMake a little page about your office and your services, use schema.org to mark the adresses (-> http://schema.org/LocalBusiness ) Use pictures etc.
Next: create corresponding Business Profiles with google and link to your local pages.Get local links and reviews for your corresponding pages.
There are business related keywords that google doesn't recognize as local businesses. These are usually very easy to rank for (very few, but there are some): For those phrases a simple optimized page "Keyword New York" etc. will suffice (use the seomoz "perfect cupcake" as an example. To test whether a keyword is considered local just see if there are the 7 or 10 local results in the SERP. If not, you might have found one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Checking in on Local
So it's been a few months since my most favorite thread "Local Really?" (http://moz.com/community/q/local-really) and I have worked tirelessly deleting duplicate citations, fixing incorrect NAP, and adding new citations for the two different locations my client works from. I have added a second Google Plus Local page and verified it as well and linked it back to the page for that location on my site. I have added Schema.org markup on each of the pages relating to the locations with the full address and correct NAP. I research with whitespark.ca to find new possibilities and compare with listings ranking highly. I feel like I have worked non-stop at this but unfortunately I have still seen 0 results from my examining everything. The Google listing is still on page 14 / 20 and seems to be stuck there. Is this fairly normal? I'm just at a lost as I have honestly tried to adhere to all the comments and advice given by everyone here (again while seeing the competition doing none of those things.) I think I'm just looking for that little "things look right just give it time and continue" or even "no! you're doing it wrong still" Thanks in advance!
Image & Video Optimization | | jonnyholt0 -
Tracking Numbers and Local Listings
Hello all, had a quick question about the pros and cons of claiming a bunch of local listings and using a tracking # on our business profiles with those listings rather than our actual #. Anyone have any insight into whether this is good or bad practice and why? Thanks in advance!
Image & Video Optimization | | goldbergweismancairo0 -
What is the best way to optimise the website of a service area business websites for local search?
Service area businesses are a little caught in the middle when it comes to local optimisation and can really struggle to So what approaches would your recommend for optimising a service area business: Assuming the following, perhaps obvious, goals: Make sure your site visitors can clearly understand if their location is covered by your service areas Compete for search traffic for service + location searches (including those with an implided location). One common tactic that I see being used is to generate humongous lists of locations, maybe in a footer. Obviously the more areas you want to include the less relevant (and more spammy looking) your targetting looks. And of course, with loads of locations, you're not going to be able to get them all into your titles (even if you wanted to!) Maybe if you've got locations that are more inportant to you you might create specific landing pages for these location? If you've got the kind of business where the locations you target are determined by the locations you can reasonably get to during a working day it's really tough to find a realistic way to target specific location on your site. I'd be really interested to hear how you approach these kinds of sites.
Image & Video Optimization | | DougRoberts0 -
Google + local Multiple Locations
My client has three offices and I have created three separate Google + local listings for them - I have listed the specific locations page as the website address for each - Google specifies to add the coding to the homepage to link Google + however what do we do with the three different codes - does each one go on the home page or at the bottom of the specific landing page for that particular office?
Image & Video Optimization | | AllieMc0 -
Updating Over 100 Local Listings - Cleaning Local Profile and Upload Questions
Hello. I'm currently updating over 100 places in Google Local Listings They have approximately 300 listings already in the account, with approx. 100 of them already verified. The amount of 'True' locations is around 130. In order to provide maximum, appropriate NAP data, I need to update the 100 as well. So, my question is in multiple parts - 1. How do I override and update the current locations in bulk? It doesn't appear that there's a way. Every time I upload a datafeed, it gets a new listing. 2. Because of all the listings in various states of verification, (Over 200), is there an easy way just to clear them out that's NOT manual? 3. Is there a way to export all CURRENT locations? The datafeed download only contains items which are trying to be updated..there doesn't appear to be a way to export all current data. Thanks for any help you can provide about a project of this size is appreciated.
Image & Video Optimization | | WebTalent0 -
Is it Possible to submit multiple sites on google places with single phone number? If you then please tell me how?
Is it Possible to submit multiple sites on Google places with single phone number? If you then please tell me how? Because i have multiple site but i have one phone number and i want to add all of my sites in google places. But i don't know how it is possible. Please help me to sort it out this problem. Thanks
Image & Video Optimization | | KLLC0 -
Is creating great content not important for Local seo?
I'm helping a friend out with Local SEO/Google Places and his content is lacking - no blog, no articles, etc. I've read the major "How To" guides for Local seo by Andrew Shotland and David Mihm and their ranking factors but I never see anything about content or linkbuilding (aside from directories).
Image & Video Optimization | | seo_f20120 -
Image SEO - Does having multiple sites using same image help?
I'd assume that if many websites reference the same image on a server that this image would rank higher in image results than a similar image that is only used on 1 website.I have yet to do any testing with this to be certain, but how important does this factor seem to be in regards to image SEO?
Image & Video Optimization | | art-boy0