Flash to HTML? Will I lose rank when I return?
-
My clients site in in flash! I am taking it down and building an all HTML site. the domain is 11 years old and google has only indexed 3 pages...Yikes! My question is that when I rebuild the site and optimize it for certain keywords and get my placement moved higher and then switch back in 6 months to the all flash site. Will I lose my gained rank?
-
The bottom line is your site is ranked based on search engine crawling. Your present flash site is mostly not crawlable so only 3 pages are indexed. When you switch to HTML assuming you offer proper navigation the site will be crawlable which should result in more pages being indexed and, if your content is of a quality nature, better rankings.
When you switch back in 6 months, how exactly will you switch? If you move back to your 11 year old site, then yes your results will return to the same as they are now. You will lose any gained ranking.
An alternative is to build a flash site on top of your new HTML site. Those who visit your site with flash-enabled browsers will see the flash content. Those who do not have flash-enabled browsers will see the HTML content. Your indexing and ranking will therefore be maintained.
If you use the latter approach, it is important your HTML content and flash content are in synch. It would be considered black hat and punishable to offer one set of content in flash and a different set of content in HTML for the purpose of manipulating search rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Interested ranking results
Hello, I have different pages that are written on the same model. I updated their content 2 weeks ago. Some of those climbed to 1 st page or beginning or 2 nd some didn't move or stayed where they originally were, 3 rd of 4 th page ? My question is whether there is a longer delay for some of them to rank (due to the term being more competitive for example) or if I should look somewhere else in maybe something that I wrote in the content of the pages that ranked versus those than didn't move. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Domain remains the same IP address is changing on same server only last 3 digits changing. Will this effect rankings
Dear All, We have taken and a product called webacelator from our hosting UKfast and our ip address is changing. UKFasts asked to point DNS to different IP in order to route the traffic through webacelator, which will enhance browsing speed. I am concerned, will this change effect our rankings. Your responses highly appreciated.
Intermediate & Advanced SEO | | tigersohelll0 -
Something is killing my rankings
Hello, I'm in the process of re-doing the following two domains: www.musillawfirm.com and www.melbourneduilawfirm.com because something absolutely plummeted my rankings. Any specific thoughts on why the sited could have gone from top 10 to being virtually deleted? Thank you in advance.
Intermediate & Advanced SEO | | musillawfirm0 -
Homepage is losing rankings...need help!
Hi folks, Our company has been doing SEO for www.3dincites.com since October. Since the website hadn't been optimized at all, one of the first things we did was to add keyword-optimized page title and meta description to the homepage. The person who implemented didn't do it right the first time so we needed to change the page title again after a week or so. We also changed the preferred domain in GWT. Ever since those changes were implemented, the homepage has been decreasing in rankings for the the keywords we optimized it for. This is very surprising as the website has high-quality unique content and pretty solid backlinks. Moreover, the search traffic to other pages is through the roof (2K increase since October) so the client is happy, however, this decrease in rankings for the homepage (from 3d to 6th page for "3d IC technology" which is the main keyword) doesn't let me sleep well at nights. Any ideas why this is happening?
Intermediate & Advanced SEO | | zoomzoom0 -
Why did we go down 40 slots in rank?
Hello, This site: nlpca(dot)com fell 40 slots for the term "NLP", the main term. We used to be on the second page. Can you guys see why the drop? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Can changing dynamic url of over 2000 pages site after a year will change its ranking
Hi- Have built site in joomla The urls are dynamic in nature with over a year - all pages are well indexed and backlinks been built over with these dynamic urls Need to know if i hire an agency to change over dynamic url to static url of these 2000 pages - will it also change all Search engine ranking positions of existing urls Will all the seo effort and backlinks build over 15 months will still hold valid or this will just back to square one due to change of urls is it advisable to get the url changed from dynamic to static one - especially when site is receiving over 75,000 visitors every month Thanks in advance. Look for expert suggestions
Intermediate & Advanced SEO | | Modi0 -
Home Page Rankings Drop
Hi all we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings we have been getting good ranking ie top 15 then today we drop right out the top 50, after completing manual checks i see the keywords as all related | glasgow catering | Not in Top 50 | down > 42 | |
Intermediate & Advanced SEO | | Will_Craig
| catering glasgow | Not in Top 50 | down > 41 | |
| glasgow caterers | Not in Top 50 | down > 39 | |
| caterers in glasgow | Not in Top 50 | down > 37 | |
| caterers glasgow | Not in Top 50 | down > 32 | Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home. The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1 any advice www.georgieporgies.co.uk0 -
Don't want to lose page rank, what's the best way to restructure a url other than a 301 redirect?
Currently in the process of redesigning a site. What i want to know, is what is the best way for me to restructure the url w/out it losing its value (page rank) other than a 301 redirect?
Intermediate & Advanced SEO | | marig0