How to use articles most effectively
-
I have a client that is expert in her field and is great at writing detailed articles but am not sure exactly how to use this to her advantage. I would greatly appreciate advice from any expert in this field on how to use this to build links and improve on the popularity of her site.
Thanks for your help!
-
You want to put out unique content. Article directories have a ton of links, are not as relevant, and as a result, have low link value. It takes a while to write a quality article. Use your time on what will have the highest return.
It's best to put your content directly on your site, blog, and supplement that with guest blogging. All of it unique and high quality.
-
Put your best content on your own website. Have her create an incredible resource section for her field. Literally, aim to make it the BEST CONTENT ON THE WEB for that topic.
Other high quality content can be shopped around to relevant blogs and informational websites for guest post opportunities, as Daniel pointed out. But in order to get the most mileage from your content, put it on your own website. Then, let other webmasters and bloggers know about the INCREDIBLE resource you have created - if your content is really the best on the web, you should have no problem getting people to link to it.
-
Thanks Daniel - much appreciate your advice! Would you by any chance know the strength of posting/syndicating in Article Directories as well? Is there any particular one that shows to be better than others?
-
Also, if she has the time to regularly write, have her start a blog for her site. This will draw in searchers to her main site and when she continually puts out great information, people will want her to guest blog.
-
Finding opportunities for her to write articles should be easy if she is a recognized expert. If she is under the radar, she will have to win over authors of popular related blogs and sites with engaging content. A simple Google search should discover which informational sites rank highly for your industry. Have her study the sites, find out what kind of content makes the blog/site, and then write a guest article catered to that blog/site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it safe to submit the same article to multiple sites?
Hello, I am just getting into SEO and I need some guidance with article submissions. I have read in many different places that submitting articles to other sites (EzineArticles, Digg, Etc.) is a great way to build links back to your site. My question is, can I submit articles already posted on our site to these sites or is it best to write new articles?
Link Building | | ScottReinmuth9 -
Does using "pring2web" hurt SEO?
I've never really seen this before but one of my clients has 4000+ links from Print2Web. Their rankings are falling back a bit but I'm wondering if this is part of the problem. They don't seem to say their service is about SEO so I'm not so sure this is counted as spam or not. The main concern is that the next closest number of links from one site is only 97. Has anyone heard of this service? Can someone tell me from experience if using this service has hurt SEO efforts? Thanks!
Link Building | | BenRWoodard1 -
Is there any value to writing articles for Article Directories such as EzineArticles anymore?
Is there any benefit to SERPs of writing content for EzineArticles anymore or is it pointless?
Link Building | | harrygardiner0 -
Example of a local "boring-niche" site in a relatively high competition area using strictly white hat tactics
I'm looking for an example of a site in a very boring service niche locally "let's say elevator doors in chicago" or something like that, that successfully using blogging, content generation, etc to achieve top rankings above its spammy competitors. Anyone care to give out a case study? I'm not talking about companies that submit to 100's of local directories like yelp, or google maps rankings. I'm talking about organic or blended serps.
Link Building | | ilyaelbert0 -
Is it Better to Link to an Article or Post it on my Site?
I have a client who has a few articles written about her and posted on different news-related sites. She has asked me to capture these articles (we have permission) and create a section on her site for them. My question is this... From an SEO standpoint, would it be better to link _to the _articles, post them on her site or both? Or, maybe there's an even better way I'm not thinking of. Your advice is greatly appreciated. Thanks, Kirk
Link Building | | kbates0 -
Do you get linkjuice from a dofollow redirect (Like Yahoo! Article links)?
I've recently hired a company that publishes my press releases for me. One of them is on Yahoo! Finance. When I went to the Yahoo article, my keyword link was dofollow, but had a very long Yahoo redirect link instead of just a direct link to my page. Am I still getting link juice out of this Yahoo redirect?
Link Building | | Shawn1240 -
Data for Articles and Infographics
I have several ideas for articles and infographics, but I am having a hard time finding reliable statistics to include. What resources do you use for this? Do you have a company you recommend for hiring to help develop this data? I appreciate any help. Thanks!
Link Building | | MischaGorrell0