Question regarding **and <bold>tags</bold>**
-
I've read that these 2 tags both carry equal weight for seo purposes but in my opinion it looks a little spammy when you see keywords in bold type face scattered over your site. So will they still carry the same weight for seo if I applied a class to them that turned them back to normal?
-
yes it really does help thanks and I will definately try your suggestion regarding the list title.
btw shared your page on twitter
-
Thanks for the feedback Erica I'm very conscious of creating content that does actually add value hence not littering my site with sales spiel and false promises.
However having a site with rich content is no use to me if no one ever comes to the party so I'm trying to balance seo with good content. I'll take another look at the home page to see if I can tone down the keywords a little - I've noticed the chat thing intruding on the content as well. I think it will have to go.
-
I think that the bolding is less overkill for SEO than hard for the human eye to track. For instance, my eye is really drawn to the middle text where you've bolded "Independent Mortgage Advice." But the closer I look at the website, I see in the left-hand text column that the H1 says the same thing, not to mention your tag line above the hero image. It seems upon quick glance to be a lot of keywords and not enough substance. (I'm of the quality of content will draw in the customers and appease the search engines school of thinking.)
(Also, on a small screen, the "click to chat" covers up some of the left-hand text (using Chrome).)
-
Jason, (in my opinion) the best way to use Bold is to use it as the title of a list. In your example http://www.keystonemortgages.co.uk you used the Bold tag within a list. Instead you might want to use it like this " Why Use Keystone IMC for Independent Mortgage Advice" and then start your list.
Here is an example of bold tags, http://www.callnerds.com/blog/10-free-ways-to-clean-up-your-pc/
When you use the italics tag, try to use it in places that make sense and look attractive. I usually use them within blog posts. You can use italics to ad a "side note" or a quote to an article.
I agree with Daniel, applying a class to them will borderline on cloaking. Hope this helps.
-
Ok Is this overkill?
-
Its quite common to use bold text within content to highlight terms, this is also done on a written document, however its all about the usage, if every other word is bolded or keywords are bolded over and over, it probably dilutes the weight given to bolded text and will appear spammy, so use with care and a human eye!
-
That's bordering on cloaking - rather go ahead and bold your keyword within the content, but just do it once. Try pick a spot in the first paragraph too
-
Thanks for the reply - I read it on the seo cheat sheet on this site that using these tags on your keywords help your rankings. I agree though that it could look spammy if over done.
-
If it looks spammy to your eyes then don't do it at all, it'll probably look spammy to the ranking algorithm too. This could also be considered a black hat technique as you're trying to fool the search engines...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
Domain.com/old-url to domain.com/new-url
HI, I have to change old url`s to new one, for the same domain and all landing pages will be the same: domain.com/old-url I have to change to: domain.com/new-url All together more than 70.000 url. What is best way to do that? should I use 301st redirect? is it possible to do in code or how? what could you please suggest? Thank you, Edgars
Intermediate & Advanced SEO | | Edzjus3330 -
Website.com/blog/post vs website.com/post
I have clients with Wordpress sites and clients with just a Wordpress blog on the back of website. The clients with entire Wordpress sites seem to be ranking better. Do you think the URL structure could have anything to do with it? Does having that extra /blog folder decrease any SEO effectiveness? Setting up a few new blogs now...
Intermediate & Advanced SEO | | PortlandGuy0 -
Duplicate Content http://www.website.com and http://website.com
I'm getting duplicate content warnings for my site because the same pages are getting crawled twice? Once with http://www.website.com and once with http://website.com. I'm assuming this is a .htaccess problem so I'll post what mine looks like. I think installing WordPress in the root domain changed some of the settings I had before. My main site is primarily in HTML with a blog at http://www.website.com/blog/post-name BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
Intermediate & Advanced SEO | | thirdseo
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0 -
How to fix issues regarding URL parameters?
Today, I was reading help article for URL parameters by Google. http://www.google.com/support/webmasters/bin/answer.py?answer=1235687 I come to know that, Google is giving value to URLs which ave parameters that change or determine the content of a page. There are too many pages in my website with similar value for Name, Price and Number of product. But, I have restricted all pages by Robots.txt with following syntax. URLs:
Intermediate & Advanced SEO | | CommercePundit
http://www.vistastores.com/table-lamps?dir=asc&order=name
http://www.vistastores.com/table-lamps?dir=asc&order=price
http://www.vistastores.com/table-lamps?limit=100 Syntax in Robots.txt
Disallow: /?dir=
Disallow: /?p=
Disallow: /*?limit= Now, I am confuse. Which is best solution to get maximum benefits in SEO?0 -
Original Source and Canonical tags
We've been using canonical links to protect site SEO for contributor content and requiring canonical of our partners (as well as tagging internal duplicate content with canonical). Most other media sites have been doing the same but this is a moving target. I'm now hearing that the original source tag is now a better option. Special focus for us is placement on google news. Any guidance?
Intermediate & Advanced SEO | | jbertfield0 -
Questions regarding Google's "improved url handling parameters"
Google recently posted about improving url handling parameters http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html I have a couple questions: Is it better to canonicalize urls or use parameter handling? Will Google inform us if it finds a parameter issue? Or, should we have a prepare a list of parameters that should be addressed?
Intermediate & Advanced SEO | | nicole.healthline0 -
First Link Priority question - image/logo in header links to homepage
I have not found a clear answer to this particular aspect of the "first link priority" discussion, so wanted to ask here. Noble Samurai (makers of Market Samurai seo software) just posted a video discussing this topic and referencing specifically a use case example where when you disable all the css and view the page the way google sees it, many times companies use an image/logo in their header which links to their homepage. In my case, if you visit our site you can see the logo linking back to the homepage, which is present on every page within the site. When you disable the styling and view the site in a linear path, the logo is the first link. I'd love for our first link to our homepage include a primary keyword phrase anchor text. Noble Samurai (presumably seo experts) posted a video explaining this specifically http://www.noblesamurai.com/blog/market-samurai/website-optimization-first-link-priority-2306 and their suggested code implementations to "fix" it http://www.noblesamurai.com/first-link-priority-templates which use CSS and/or javascript to alter the way it is presented to the spiders. My web developer referred me to google's webmaster central: http://www.google.com/support/webmasters/bin/answer.py?answer=66353 where they seem to indicate that this would be attempting to hide text / links. Is this a good or bad thing to do?
Intermediate & Advanced SEO | | dcutt0