Inspiration from today's WBF!
-
Hello and Welcome MozFriends!
so I watched the WBF this morning, and I got the idea of making Keyword Tiers for a site like so.
Site
Products- wheelchair, Powerchairs, Hospital Beds, Lifts, Lift Chairs
Specific Items- 16" wheelchairs, 4 wheel power chair, Patient lifts and such.
The Keywords for the Front page would be very general not referencing the sites specific items at all. Like Medical Equipment, supplies things like that.
Keywords for products would be the Manufacturers names, and the category name.
Specific Items would have specific keywords to draw an audience that has a goal and is searching for that specific product.
So my theory/experiment is this. Instead of making the whole site generate traffic for one type of audience, I am making certain tiers for certain audiences. The higher up in the Site Hierarchy the more global the keywords are designed for. It may just be complete and utter non sense but I would like to hear any thoughts on it if it works.
Thank You Friends!
Justin Smith
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change client's keyword stuffed URLs?
Hi Guys, We currently have a client that offers reviews and preparation classes for their industry (online and offline). One of the main things that I have noticed is how all of their product landing page urls are stuffed with keywords. I have read changing url's will impact up to 25% traffic and to not mess with url's unless it is completely needed. My question is, when url's are stuffed with keywords and make the url length over 200 characters, should I be focusing on a more structured url system?
Intermediate & Advanced SEO | | EricLee1230 -
When Mobile and Desktop sites have the same page URLs, how should I handle the 'View Desktop Site' link on a mobile site to ensure a smooth crawl?
We're about to roll out a mobile site. The mobile and desktop URLs are the same. User Agent determines whether you see the desktop or mobile version of the site. At the bottom of the page is a 'View Desktop Site' link that will present the desktop version of the site to mobile user agents when clicked. I'm concerned that when the mobile crawler crawls our site it will crawl both our entire mobile site, then click 'View Desktop Site' and crawl our entire desktop site as well. Since mobile and desktop URLs are the same, the mobile crawler will end up crawling both mobile and desktop versions of each URL. Any tips on what we can do to make sure the mobile crawler either doesn't access the desktop site, or that we can let it know what is the mobile version of the page? We could simply not show the 'View Desktop Site' to the mobile crawler, but I'm interested to hear if others have encountered this issue and have any other recommended ways for handling it. Thanks!
Intermediate & Advanced SEO | | merch_zzounds0 -
Why my site it's not being indexed?
Hello.... I got to tell that I feel like a newbie (I am, but know I feel like it)... We were working with a client until january this year, they kept going on their own until september that they contacted us again... Someone on the team that handled things while we were gone, updated it´s robots.txt file to Disallow everything... for maybe 3 weeks before we were back in.... Additionally they were working on a different subdomain, the new version of the site and of course the didn't block the robots on that one. So now the whole site it's been duplicated, even it´s content, the exact same pages exist on the suddomain that was public the same time the other one was blocked. We came in changes the robots.txt file on both server, resend all the sitemaps, sent our URL on google+... everything the book says... but the site it´s not getting indexed. It's been 5 weeks now and no response what so ever. We were highly positioned on several important keywords and now it's gone. I now you guys can help, any advice will be highly appreciated. thanks Dan
Intermediate & Advanced SEO | | daniel.alvarez0 -
Silo Architecture - need an expert's advice
I understand the concept of silo architecture. What I don't understand is how to build the site navigation. I see experts talking about silos, but their sites have pervasive top level navigation. In theory, your top level nav breaks your silos. If I have 20 pages of supporting content all linked to my silo page, and the top nav is on the supporting content pages, then those pages all link to the pages in the top nav - silo broken, and link juice diluted. it would seem to me that the only way to build a true silo is to strip out all of the navigation on a supporting page, and only have it link to: 1. The silo landing page 2. Other supporting pages in the silo. is this what Bruce Clay does? I've seen Rand's lectures on silos as well. Is this what he is doing? I recently saw a video by the Network Empire team, and they'd also have a pervasive nav. Can someone please explain this?
Intermediate & Advanced SEO | | CsmBill0 -
Why did this website disappear from Google's SERPs?
For the first several months this website, WEBSITE, ranked well in Google for several local search terms like, "Columbia MO spinal decompression" and "Columbia, MO car accident therapy." Recently the website has completely disappeared from Google's SEPRs. It does not even exist when I copy and paste full paragraphs into Google's search bar. The website still ranks fine in Bing and Yahoo, but something happened that caused it to be removed from Google. Beside for optimizing the meta data, adding headers, alt tags, and all of the typical on-page SEO stuff, we did create a guest post for a relevant, local blog. Here is the post: Guest Post. The post's content is 100% unique. I realize the post has way to many internal/external links, which we definitely did not recommend, but can anyone find a reason why this website was removed from Google's SERPs? And possibly how we should go about getting it back into Google's SERPs? Thanks in advance for any help.
Intermediate & Advanced SEO | | VentaMarketing0 -
How to Handel Fashion Jewelry Stores's Listings?
Hi ! I m working with few brands who hardly make same designs again... which is good things for my buyers.. Buy i m worrying how i can handle this keeping seo in mind? should i delete pages after product is sold out? or there is some other better way to handle this? Thanks, Vinku
Intermediate & Advanced SEO | | vinku0 -
I want your opinions on the lack of increase in Pintrest's PR
Many months ago, a fellow marketer at my company introduced me to Pintrest, claiming that it would be good for our business. Pintrest was very much unknown by many just a few short months ago. Since then, I have seen it take off like wildfire, with excessive media coverage, registrations, and people putting the button on their sites. It must have thousands more backlinks now than it did six months ago--high quality ones too, as it's had coverage in virtually every major new media outlet. I want your opinion as to why it has remained a PR6 site this entire time. It was a PR6 site then and it still is now. I know the increase in PR is algorithmic, but come on! Can people share their experiences they've had link building for those higher PR sites? How much harder does it get?
Intermediate & Advanced SEO | | UnderRugSwept1 -
Most Painless way of getting Duff Pages out of SE's Index
Hi, I've had a few issues that have been caused by our developers on our website. Basically we have a pretty complex method of automatically generating URL's and web pages on our website, and they have stuffed up the URL's at some point and managed to get 10's of thousands of duff URL's and pages indexed by the search engines. I've now got to get these pages out of the SE's indexes as painlessly as possible as I think they are causing a Panda penalty. All these URL's have an addition directory level in them called "home" which should not be there, so I have: www.mysite.com/home/page123 instead of the correct URL www.mysite.com/page123 All these are totally duff URL's with no links going to them, so I'm gaining nothing by 301 redirects, so I was wondering if there was a more painless less risky way of getting them all out the indexes (IE after the stuff up by our developers in the first place I'm wary of letting them loose on 301 redirects incase they cause another issue!) Thanks
Intermediate & Advanced SEO | | James770