Tips For Video Optimization
-
What are your top tips for optimizing video for search?
-
Great simple list of tips. Much appreciated, Lewis!
-
Thanks, Rishi!
-
These are the tips I have picked up from various blogs and books...
- Use keywords in the filename and URL
- Use keywords in the link text for the file.
- Write an interesting description of the video including keywords
- Enter metadata for the file e.g title, keywords, and a description.
- Include the word 'video' in the metadata as people searching for videos will use that word
- Provide a transcript
- If hosting on a 3rd party site (e.g Youtube) provide links back to your site
- If hosting on a 3rd party site be aware of any limits on display lenghth of the title
- Allow users to rate your video
- Use a video sitemap to help search engines find your videos.
- Submit the video sitemap to Google using the Webmaster Tools
For info on video sitemaps you can go to http://www.google.com/support/webmasters/bin/answer.py?answer=80472
Hope this helps...
-
The best guide out there IMHO is by Yoast http://yoast.com/video-seo/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who can help me market a viral video ?
I have been contacted by TV stations, break.com, junkinmedia.com, rumble,com and many more groups taht want to market my video but I don't want to give away exlusive rights. I still want to be able to market it myself as well. Any consultants out there please email me a proposal or any suggestions on what I should do? I have already been referred to wisteria. com Boo
Image & Video Optimization | | Boodreaux0 -
Video SEO: Should I add Video Transcriptions to You Tube Videos Even with Google CC?
So, You Tube allows plenty of room from descriptions. I think 5,000 characters. Google does a poor Closed Caption of our audio. Should I also be adding accurate transcriptions to the description field in YouTube to help my Video SEO. What are the pro's cons and is it worth doing?
Image & Video Optimization | | BlairKuhnen1 -
What is the best way to include video transcripts on your pages?
I just posted a question as a comment on this blog post (http://www.audiotranscription.org/6-reasons-you-need-to-have-your-sites-videos-transcribed/comment-page-1/#comment-4311) and realized I probably should have asked the question here because it is really SEO-related. We are in the process of transcribing all of our videos. Can you someone recommend how best to post the transcript file on our product pages? For example, here's a product page that has a video review on it: http://www.ccisolutions.com/StoreFront/product/behringer-x32-digital-mixing-system. Would it be best to post a link to the transcript file or insert the iframe transcript file from DotSub.com (in that case wouldn't DotSub.com be getting credit for our original content?) or, should we just let our captions on the YouTube stream from there (which is what's happening right now)? Will Google still crawl the transcript if the only place it's available is on YouTube? If so, doesn't YouTube get credited for that content, and not our site? Even if we do post a trascript on the page, if it appeared at YouTube first, wouldn't YouTube get credit for the original version? We want credit for that content...just not sure how to get it? I understand that moving to Wistia.com would probably solve most of these issues. What I'm trying to figure out is how best to handle new transcripts for existing videos over at YouTube?
Image & Video Optimization | | danatanseo0 -
What is the best way to embed a link back to our site in our video embed codes?
Our site has over 100 great videos. We are currently streaming them all from our YouTube channel. I noticed SEOMoz is using http://www.wistia.com and that when I copy and paste a video from SEOMoz that code has a link back to the SEOMoz site in it, which of course is awesome for SEO. My question has several parts: Is this possible to do with an embed code from YouTube? Specifically directed towards SEOMoz: Which of the 3 types of player did you choose, HTML5, Flash or javascript? Why? Is Wistia just creating a video feed, or are they actually hosting your video content too? Our goal is two-fold: 1. We want people who embed our videos to be also embeddding a link back to our site and 2. We want our videos to be found in SERPs and have those direct people to our site instead of our YouTUbe channel. I'd welcome any comments regarding video SEO in this thread. Thanks!
Image & Video Optimization | | danatanseo0 -
Video Transcription
Does anyone have any best practices for video transcription strategy. We download the file at youtube, edit it, remove the time and upload it again, where youtube adds the time according to the edited file I've seen some transcripts under the video section that have not time on that? Does anyone know how that's done? I've also seen keywords added into those? Any recommendations around that. Any thoughts would be greatly appreciated.
Image & Video Optimization | | Stevej240 -
Video SEO: Videos in Multiple Sources
Frist time question, so excited! 🙂 We are hosting videos on Wistia for a new series we're calling Tatango University - Very similar to Whiteboard Fridays as you can tell - thanks Rand for the idea. My question, should we also be uploading the videos to YouTube or will this somehow we looked at as duplicate content or video spamming? Also, if we host them on YouTube will they always come up before our videos on our own site, therefore driving all the traffic to YouTube? Any advice would be greatly appreciated!
Image & Video Optimization | | Tatango0 -
Is video on more than one YouTube channel considered duplicate content?
If you have video on your YouTube channel that someone else downloads and then reuploads to their channel, is it duplicate content (even though right now video cannot be crawled)?
Image & Video Optimization | | DragonSearch0 -
Video Transcription on SEOMoz
Does SEOMoz manually create the video transcription for Whiteboard Friday videos or is there a tool that helps you get the majority of it?
Image & Video Optimization | | BryanPhelps-BigLeapWeb0