Amazon vs. eBay
-
I'm doing an analysis to understand why Amazon outranks eBay sometimes. They are both big brands with alot of trust so just want to confirm my thinking and maybe gain some new insight. Amazon has more pages indexed (in Google), more internal links (pointing to homepage), and more images indexed in Google Image Search (alot more!), and of course a higher page rank.. So, question I would like to run by everyone, is are the stats basically what is responsible for Amazon's SEO success as compared to eBay? Or, is there something else I'm missing?
- PR: eBay 7, Amazon 9
- Pages Indexed: eBay 106M, Amazon 875M
- Internal Links: eBay 62, Amazon 261
- Google Images: eBay 150M, Amazon 4.3B
-
I used to be a platinum powerseller on eBay ($150,000/mo in revenue). I don't know if the metrics you have are necessarily indicative of Amazon ranking over eBay. I can tell you this, their platform was completely different when I would sell on both. For instance, Amazon ALWAYS had a static page while I would create a page on eBay that would only last 30 days. If you take the scenario, Amazon has a lot more time to have links pointing to individual pages whereby ebay doesn't. EBay is freakin awesome and yet I hate them. BUT they do have a MASSIVE repeat buyer community. I have sold on both and bought on both.
It comes down to how many quality links point to that particular page; whether on Amazon or eBay.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Selling on eBay and Amazon, does it have a negative impact our your website?
_We sell on multiple platforms I.e own website, eBay, Amazon and have noticed over the last few years to hold a page 1 ranking on Google is becoming more and more difficult as the SERPs are saturated with the big brands. _ My question is, we've loaded all of our products and there lovely unique descriptions to eBay and Amazon, is there any chance that this content is helping eBay and Amazon rank (may be not by much!), but certainly not doing us any favours. As effectively why would you show our site in the search results for a product range, when all of the content/products already appear on eBay/Amazon which is several SERPs places higher? Is Google not inclined to think, "hey no need to show x site, as the content is already features on Amazon, why show it twice?" Any one have any thoughts?
Competitive Research | | bnknowles10 -
GA Benchmarking: sum of sessions by channel vs total number provided
Hello. There is a huge difference in benchmark provided total amount of sessions and number of sessions if I add them up by channels:Screenshot If I manually add number of sessions by channel i get 187+114+59+69+231+121+168+225=1174 However,report says 227. That's MORE THAN 5 TIMES difference. Does anybody know what's happening? If not, are there other free tools, providing some benchmark reports?Thanks!
Competitive Research | | seomozinator0 -
Relevancy vs Quality of the website in blog commenting
For example, I would like to comment on a do follow blog with my link inserted in the comment. The blog post is relevant with the link i inserted however there are too many spammy links on the comment. Will this affect my website in terms of "link neighborhood" even my site is relevant to the blog? how do you judge whether the blog is worth commenting and putting your link on it? Does link building on blog comments actually hurt the page rank of websites if it go wrong such as spammy sites?
Competitive Research | | andzon0 -
Ranking for Competitive Keywords vs. Less Competitive Keyword Variations
I'm curious about situations where a website ranks very well for query variations, but doesn't rank for the query itself (or the reverse of that). For Redfin (where I work), here is the situation with regard to keyword rankings on Google (searched today from USA, incognito)... real estate search - #4 real estate online - #4 real estate site - #5 find real estate - #9 get real estate - #16 real estate - #163 It stands to reason that a site ranking well for a competitive query should also rank well for less competitive query variations - especially query variations that are non-limiting and do not demand a custom landing page (for example, I would consider 'board games' to dramatically limit the query 'games' and be best targeted with a targeted page...not so with 'real estate site' and 'real estate'). So, my question is, what are some theories regarding situations like this? Why do some sites rank so well for competitive queries but not for non-limiting query variations? Why aren't the sites that are crushing us for 'real estate' also crushing us for 'real estate' variations (to be clear...the top sites are crushing us for both)? Is it anchor text? Is it social signals? Is it offline signals, co-occurrence, or citations? What about internal linking and site structure? I realize it's likely a mix of all this, but I'm hoping we can drum up some new ideas here. FYI, on Bing we also rank very well for 'real estate' variations, but leap up to 31st for 'real estate'. Thoughts?
Competitive Research | | RyanOD0 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
Ranking for long tailed keyword vs shorter keyword phrase?
I have a webpage http://freightmonster.com/free-freight-quote that currently ranks 19th in the Google SERP's for the keyword free freight quote. The keyword gets 59 exact match searches a month. Competition is high for this keyword. The keyword freight quote gets 8625 exact match searches a month and my home page http://freightmonster.com/ ranks 26th in the Google SERP for it. Competition is high for this keyword. Would I be better off creating another page http://freightmonster.com/freight-quote and doing a better job of on SEO optimization for it in the hopes of getting on page one, or given the fact that freight quote is such a highly competitive term should I just go after other long tailed keywords in my market like flatbed trucking freight quote, heavy haul trucking freight quote, RGN freight quote, etc? We have just started on SEO for organic keywords after spending over $500,000 on PPC in the last 5 years, which in our market niche is the norm. Thank you in advance!
Competitive Research | | FreightBoy0 -
.biz vs .com
searching for a domain for a new branch of business, the original .com domain was no longer available yet the same domain with a .biz was. Question, how does google treat and rank .biz vs .com, same? less?
Competitive Research | | AmazingUniverse560 -
Backlinks: Majestic SEO vs. OSE
My apologies if this noob question has already been answered somewhere, but what's the difference between the backlinks reported by Majestic SEO vs. the links reported by OSE. Just curious why the former might report 2,360 external backlinks to a page and the latter might report 949 total links to the same page. Just curious. Thanks!
Competitive Research | | SmartDraw0