Create a new page or try to improve rankings for homepage
-
I'm working with a client attempting that competes in the highly competitive anti-virus market with a very limited marketing budget. They are currently ranking well for only a few terms - one is "Free Antivirus trial" - currently position 11 on Google.
The top ranking sites have a page SEO'ed for this term. My client's SERP is their homepage, seemingly based primarily on the meta description tag.
For SEO and PPC purposes I would like to create a new page specifically for the "Free Antivirus trial" but I'm afraid of messing with the second page listing that currently exists.
My question for SEO folks is...
Should I create a new, properly SEO'd page or attempt to improve the home page ranking?
-
You can do this practice by adding some more articles related to your category. Informative content on the article helps a lot ranking. I have tested this technique on my electric bike reviews blog.
-
Speaking of multiple keywords on the same page....I read your (Stephen's) post at http://unbounce.com/seo/a-5-step-process-for-content-optimization/ and am curious about Google sets. To my understanding its shut down. How will you get similar information in its absence?
Joining the dive forum was brilliant btw.
-
I agree.
Each page of content (intentionally not using the word "article" because they have lots of photos and possibly video) should be built with the intention of being the best-on-the-web in that niche.
But, if you want to be go-to-guy for mountain bike tires you should be able to pull it off.
-
For EGOLs advice to work, you would need a very well thought through plan and GREAT content (like a lot of super awesome content)
-
I have lots of pages competing for the same keywords and sometimes hold positions #1, #2, #3 and sometimes even #4.
If you are going for "Mountain Bike Tires"... you could have separate content pages for...
-
product category page
-
how to select them
-
changing a tire in 45 seconds with video of me doing it
-
technical specs
-
inflation methods levels for different types of riding
-
flat prevention
-
I could list more - but one should be the first content that an interested person should read about the topic
If you put all of that content out there you will be everywhere in the MBT SERPs and maybe one or two of these articles (all huge presentations with big photos and possible video) will attract some heavy sharing - enough to move it to good rankings. And, each of these pages that might acquire authority will have straight links into several of your product pages.
-
-
How do you avoid duplicate content? Optimize for variations of the keyword in terms of exact, phrase, broad etc.?
-
Not everyone will agree with me here.... but I really like to attack a KW with multiple pages - one of them with deep content. It would not bother me a bit to have my homepage optimized for a term and a second page optimized for that same term.
No worries about two pages for the same KW because that second page might outrank the homepage and if it does not it might be strong enough to rank at #20 and that will give me #11 and #12 in the rankings.
If I was attacking in heavy competition with a second page I would like to have an informative page rather than a product page.... however, since you have something FREE, I would gladly use it... but create content there that makes a great reason sign up for this free trial and SHARE. You want content there that inspires sign ups and telling your friends because this service is so damn good.
If they sign up I would like to have some very occasional email that would contact them with a message that will elicit sharing... and when you have substantive upgrades let them know and again... "tweet to us if it's working for you".... suggest the tweet for them so you get what you want.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site on desktop browser: page 2 /mobile browser: page 0
Using my two most pertinent keywords in Chome my site shows up page two. Using the same keywords on my iPhone does not show my site at all (I clicked on to page 15). I have a mobile ranking of 84 on Google PageSpeed Insights. Could be a bit higher but not enough to totally ignore my site. What am I missing?
On-Page Optimization | | artsp0 -
Can't figure why ranking dropped after SEO improved.
I took a website that never had any keyword research performed, meta data filled in or anything strategic regarding getting ranked on the search engines. We rebuilt the website from an old Dreamweaver install using Wordpress, did keyword research, optimized one page per keyword term, filled in all the appropriate meta data and alt tags. The site has dropped in rankings and I've been working for the past 3 months to attempt to raise it up. Can you see what I am doing wrong? (This is the client site: http://www.atozqualityfencing.com).
On-Page Optimization | | JanetJ0 -
Can you use multiple keywords for on page for ranking?
I understand using a keyword (or phrase) and correctly building that into the site structure (URL, Title Tag, body, etc). So, this question is going to be elementary, but I am starting to question myself as I write content. I have a client, for example, that has a new site and a page for Chocolate cakes. Now the other pages they built out are for Cheesecakes, Cupcakes, etc. So we optimized the Chocolate cakes page with our keyword throughout (Getting an A+ on page content grade). But now they are asking me why they can't be found for chocolate eclairs, chocolate fudge cake, devils chocolate cake, double chocolate cake, etc. My first quick answer is that they should build more pages. But am I doing this wrong?
On-Page Optimization | | cschwartzel0 -
How can I reduce Too Many On-Page Links? I am looking for best method through which I can reduce by on page link.
Hello, As I have the Pro Account in SEOMOZ . I have created the campaign for my website and I have seen the warring for on page analysis for Too Many On-Page Links. As per my knowledge in past it's matter that you can put maximum 100 links per page but now is it still matter or harm if pages has Too Many On-Page Links? And if yest then please let me know the best method to reduce my On-Page Links with out doing any major changes in website
On-Page Optimization | | jemindesai0 -
How to rank on yelp
I'm sure there isn't an easy answer to this, but I know very little about Yelp and we want to be listed and listed well. Any suggestions?
On-Page Optimization | | ClaytonKendall0 -
Does microformats improve my ranking?
Hi, does Mircofromats like schema.org improve my ranking? If so, just because my products are listed in google/products? Regard
On-Page Optimization | | censeo0 -
Does a page's url have any weight in Google rankings?
I'm sure this question must have been asked before but I can't find it. I'm assuming that the title tag is far more important than the page's url. Is that correct? Does the url have any relevance to Google?
On-Page Optimization | | rdreich490 -
Rankings
The rankings have been in a pending status for several day. Is there a problem with the software? We are in the middle of our test month and need to be able to evaluate the software to decide if we will continue. Thank you
On-Page Optimization | | Barb1230