How often does Google crawls old pages, is it worth to get links from them ?
-
Let's say there's a blog post in my industry niche that's 2 years old. Is it worth to get a link from that blog post ? How do I know Google will actually re-crawl that page, and how long can that process take ?
-
I would think it would depend on the age of the article and whether or not people were actively linking to that. So even the old article, if all of a sudden people started linking to it (like a bio for a actor when there is suddenly news about him) it would become relevant again and likely good. If it is only a couple of months old, I think it would be more worthwhile than something that is 2 years old.
-
Your answer was excellent, but let's increment the discussion: what if the article is from 2-3 months old ? Is it "as worthless" link as a 2-years old blog post ?
-
pqdbr
Based on the recent White Board Friday by Cyrus Shepard and Tim Grice's SEO WIZ post, I would say it is near worthless.
To some degree, for me it is counter-intuitive. But, I have to believe with QDF, etc. that a link from new content is better than an equivalent link from old content. When you speak of an old blog post (two years old), unless there is something happening with it recently I would move on to greener pastures.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reporting a Link Scheme to Google
Hi Mozzers, Two questions...
Link Building | | FDAitsupport
There is a negative article showing up in the SERPS for my boss name which we've been doing some rep management to get rid of. Well, someone started building links to that property recently, and it has pushed the result to the #2 spot. I did some research, and the property has never had a single link pointed to it until recently. There are 7 referring domains, all of which use the same theme, and have the same author for each article. Each property has over 1,000 articles in not even 2 years. All articles are based around the same topic. The property they are promoting negatively went from 0 backlinks to 55 in under 2 months. My Question is, is it okay to report this to Google? It seems like a cut and dry example of a link scheme. Second question, I have recently seen an increase of spammy links showing up in ahrefs. These links were likely built by a predecessor of mine as far back as 2010. I had been letting them fall off naturally, but now they are coming back (around the same time the above mentioned link scheme began). Do you think someone is re-indexing my links as a sort of attack? Or is it possible Google is re-indexing them? I'm going to contact the webmasters where I can, but seriously considering using disavow tool. My rankings started dropping when the links started getting indexed. And continue to drop. Negative SEO, or Googles recent "Quality Update"? Thanks for any and all input. Ryan0 -
Any successes getting SEO/link vendors clean up Penguin-related problems they helped create?
Hi all, I'm wondering if anyone's been able to get link vendors help clean up Penguin-related problems that they helped create? I have a client who was sold years and years of AWFUL link building work from a major and prominent SEO vendor, that we are now battling to de-toxify. There are no legal grounds for us as the ToS was watertight and the client is ultimately responsible (if naive), but has anyone been successful in getting vendors to cooperate with cleanups on ethical grounds? What's the best way to play that with a major vendor, I'm assuming they wouldn't want to be outed. Cheers all, Matt
Link Building | | MattBarker2 -
Old links
I am looking to remove some old directory links that now look spammy. Some years ago the site was redesigned. The links are all to the old pages url, which is 301 redirected to the new. If we remove the 301 and let the page 404, will that suffice in Googles eyes?
Link Building | | cottamg0 -
Google Webmaster Tools Message regarding unnatural links - how to respond
I acquired a small website which was subsequently hit by Google Panda for unnatural links. Since the previous owner was involved in the link building, I'm not sure what to look for. Here's the message I received from Google: ** Message from Google ** "We've reviewed your site and we still see links to your site that violate our quality guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass pagerank or participating in link schemes. We encourage you to make changes to comply with our quality guidelines. Once you've made these changes, please submit your site for reconsideration in Google's search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request. ** End Message from Google ** I'm not sure how to locate "unnatural links" when there are so many pointing to the site. For example, are there specific domains I should look for that are known offenders? Or, should I look for sites that are using obvious anchor text that seems orchestrated? Any insights would be appreciated on creating an action plan. Jerry
Link Building | | JerryCharles0 -
Google sending warnings about Artificial or Unnatural links in Google Webmaster Central
Has anyone seen warnings about Artificial or Unnatural links notice show up in their Google Webmaster central yet? I just looked at each of our clients and had not but after reading the Search Engine Land article at http://searchengineland.com/google-warning-more-about-bad-link-networks-117079 I was wondering what your thoughts were regarding this topic? We are not purchasing links for our clients sites but definitely going out their and building links. Article concerned me that I may run into issues for my link building clients. Thoughts?
Link Building | | jfeitlinger0 -
Paying someone to get me links-bad idea?
By this i dont mean paying for links as such...I mean the people that advertise on websites like Fiverr saying they will get you links to your site from edu/gov domains...or angela/paul style links etc. I'm doing all the proper link building stuff like blogging/guest blogs/articles etc etc but am up against competitiors with thousands of links...Is this a way to 'catch up' or should it be avoided. I'm new to all of this so be gentle lol...grateful for any replies
Link Building | | bridaldesigns0 -
Will removing old (3 years+), low quality inbound links potentially improve my rankings?
I have a client site with thousands of old very low quality links purchased from directories etc over several years - I am certain these are doing nothing for the current rankings and I advised them to stop buying these links 18 months ago when I first started working with them, but do you think pro-actively getting old poor quality backlinks removed will potentially improve the site's rankings?
Link Building | | simoncmason0 -
Links from low PA pages on high DA sites... What effect do they have?
My company's website has inbound links from very high DA websites (LinkedIn 96, Yelp 91, etc.) but from pages with very low PA (1). These low PA pages are the company listings pages. In the case of Linked In, there are several products/services listed with ideal anchor text to the relevant pages on our site. How do these links effect our overall ranking and trust, and why aren't they listed when I use OSE to analyze my pages? Thanks!
Link Building | | sverdino0