Domain vs. page authority?
-
hey
i've been told that page auth is more important than domain authrity on open site..
why is that?
-
Yes, unless your desire is to have the home page rank higher. Typically a link to a domain is to the home page.
-
thanks for the answer...
i take it that means backlinking to specific pages ie. domain.com/widget is better than getting links to the main domain?
-
When ranking for keywords, remember that SERPs are for pages and not for sites. So, if you had a site with a DA of 50 and a page with a PA of 1 (new page for example) and the keyword was widget, you will be ranked against other widget pages. So, someone with a PA of 27 and a DA of 27 versus someone with a PA of 1 and a DA of 50, the higher PA will rank ahead all other things being equal.
Also, when you get a link from a site, juice you get is based on the PA and not the DA. So if there are 3 links from a page with a PA of 30 you will get roughly 10 for each link. (Even if the DA is 98).
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Witch domain to use the highest authority and backlinks or the new one?
Hello I have 2 domain names to the same website as described: domain.net is redirecting to domain.com 301. domain.net age = 16 years domain.com age = 18 years domain.net was in use before the 301 redirects for many years, and it have a better moz authourity(55) from domain.com(45). also have a better count of linking domains(3.2K backlinks) backlinks from domain.com(1.2K backlinks). all data is from Moz pro. the question was what to use for my website for more SERP traffic? Is using .net domain better? or make them both work without 301 redirect with a canonical meta tag? if yes to witch domain best to point this meta? Thanks
Moz Pro | | alarab.net0 -
Pages with URL Too Long
Hello Mozzers! MOZ keeps kindly telling me the URLs are too long. However, this is largely due to the structure of E-commerce site, which has to include 'brand' 'range' and 'products' keyword. For example -
Moz Pro | | tigersohelll
https://www.choicefurnituresuperstore.co.uk/Devonshire-Rustic-Oak-Bedside-Cabinet-1-Drawer-p40668.html MOZ recommends no more than 75 characters. This means we have 25-30 characters for both the brand name and product name. Questions:
If it is an issue, how to fix it on my site?
If it's not an issue, how can we turn off this alert from MOZ?
Anyone know how big an issue URLs are as a ranking factor? I thought pretty low.0 -
Why are my sub-domains ranking higher than my Root Domains?
I have just noticed that my sub-domains are ranking higher in Mozrank and Moztrust than the root domain - that seems nuts. Am I doing something wrong?
Moz Pro | | simonberenyi0 -
On Page Analysis and Grading
I am new here and happy to be! My site is an ecommerce site with hundreds of products. I have set up campaigns to track specific products. For the on page analysis where SEOMOZ gives you a grade I have 2 urls showing. But 1 of the urls is getting an A, and 1 is getting a F. But they are the same url and obviously go to the same page. Any help would be appreciated!
Moz Pro | | Confections0 -
Campaigns - domains / sub domains
Dear SEOmoz folk, At the moment, I have one (rather large) site set up as a campain. I have decided to split off parts of my site into sub domains. My question is, can I set up these sub domains as a completely separate campaign on here? I'd very much like the crawl reports separated out for each one. A very real fear I have is that my site is well over double 10,000 pages, so I never truly see the actual number of errors that I have. Thoughts appreciated. Many thanks, Matt
Moz Pro | | Horizon0 -
Change campaign domain name
I have just changed the domain name on one of my sites, can i change the domain name of the reletive campaigns and keep the data, or do i have to set up a new campaigns?
Moz Pro | | AlanMosley0 -
Too many pages indexed in SEOMoz
I am running a campaign for a client that has 86 pages via Google and SEmoz is up to almost 10K pages. I am really confused. Any ideas?
Moz Pro | | LaurieK130 -
Competitive Domain Analysis
In one of my campaigns, competitive domain analysis shows that the total links is always the same as ext. followed links. This can't be right as the site has both external links and internal links. What would be the possible issue here? Thanks for sharing your insight.
Moz Pro | | F-D0