How to increase the value of naturally created low value links
-
My site is starting to generate natural links (hooray!). Basically, as part of my client sign-up process, I encourage my clients (home improvement contractors, plumbers, roofers, electricians) to link back to their own profile page on my site from their own site, either manually or using a badge I've created and made available. I have 2 questions about this.
First of all, the vast majority of these links are from seriously low quality sites with basically no backlink profile whatsoever. Many of these sites aren't even indexed. So I'm starting to feel like I'm doing all this hard work for nothing. Is there anything I can do to increase the value of these incoming links, without spending too much time or money? I'm thinking directory submission and/or link wheel gigs on fiverr (really crappy SEO, I know, but just to get these sites bumped up a notch, and hopefully not do any damage to my site, as they're a step removed.)
Second question, the profile pages that my clients can create on my site includes a nofollowed link to their site. Does the nofollow save me from having all of my incoming links tagged as reciprocal? Is there anything else I should be doing?
-
Well then, I guess my question should be what easy SEO steps for a non-SEO person should go on that PDF?
-
Hello,
Perhaps try and create a brief resource list of easy ways that they can make their websites better then send an email with a link to this resource. This maybe as a PDF download or a webpage.
Give them good tips on adding good content to their websites etc. This will make their sites better and increase the value of their links to you in turn. They'll probably also be grateful for the free advice/tips!
I'm sure it wouldn't take more than a couple of hours to put a list of resources together and email it out to all the websites.
Hope this helps!
Elias
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to turn a good blog into link bait
Hello, I don't really believe in spending a lot of time link building (and maybe that's a limitation of mine). I believe, at least for the small businesses I've been running, that producing targeted, thorough, very very helpful, useful, unique, authority based, knowledgable, transparent content is what most of the time should go into. I'm sure there are many exceptions in industry and company size. We use a blog and feature it really big and solid on the home page. So we're making a blog that has the qualities above (useful, unique ... transparent). How, while we're doing the writing, can we make the content also be good link bait? We need an awesome link profile. Also, what free easy afterward social or email outreach am I not including to maximize exposure (The only content marketing I do is posting blog posts right now on Facebook and Google+)? What would you do with the first $100 in this context? The first $300? (We're low budget always) Thanks, Bob
Branding | | BobGW0 -
Anybody else seeing branded organic traffic decreasing and direct traffic increasing? Anything to do with Google auto-filling URLs?
If so, what could the reasons for this be? Maybe because of Google auto-filling URLs? Thanks for reading!
Branding | | DA20130 -
Press Mention with No Link
Hey guys, I have a client who got a nice little mention recently in her local news online, but the news site (like many I notice) does not link any content in their articles. Anyone have a creative idea for leveraging this type of mention? She is an attorney and the article mentioned her as the defense attorney on the case. Any ideas would be much appreciated!
Branding | | RickyShockley0 -
High Ranking site with very low amount of texts, HOW?
Hi All, As I was surfing the net, I recently encountered a beautiful and well known site - indochino.com An e-commerce site that sells custom made suits and shirts.
Branding | | BeytzNet
They do not have a brick and mortar store, just the site and built an amazing reputation in about two years (maybe less). The question is....
HOW do they rank high in competitive niches like suits with practically no texts in the website?
Is it "ONLY" because of the amazing UI and Links?
(I thought texts is the king...) There is no blog or any other visible content area besides for the product pages and a couple of explanatory sections which are also with not that much texts... Thanks!0 -
Can i link my rel=publisher to a number of relevant microsites ?
We have linked our Google plus company profile to our main website and setup a rel=publisher authorship which appears and works fine in the SERPS as we regularly create Google plus posts about our industry and products. We also gain some good traffic through some of our smaller product specific micro sites so i wanted to setup our publisher markup for these also as some of our posts are relevant to these products. I setup the rel=publisher on one of these , but the Google snippet testing tool says that the rel publisher is unverified. Is this Google's way of saying i cannot use the same Google plus company profile across multiple sites My question is: Does Google not allow you to display the same Google plus rel publisher profile for multiple websites ? or is the there a problem with how i am marking up my micro sites ? has anybody tried this ?
Branding | | Antony_Towle0 -
Need to create more profile pages for my brand, any suggestions for strong sites that will rank high? Done the obvious ones like Twitter, FB and Linkedin
I am looking for sites that will rank high in SERP's for my brand name, any suggestion would be great. I am not looking for links from these sites.
Branding | | PottyScotty0 -
Is it just me or is there an increase in call tracking?
We are running into more and more new clients who bought into marketing packages with call tracking and even some that created duplicate websites for these numbers. I believe this is a bad idea for clients as it dilutes their NAP. Are others seeing a similar trend? How do you work around this problem with and for clients?
Branding | | belocally0 -
Hello peers, can anyone recommend a good software system for generating external links? Any help would be appreciated.
We are looking for a good online software system that can help increase our number of external links.
Branding | | balboafinance0