Next on-page steps for an SEO newbie
-
Hi there!
I'm new to Seomoz and am really pleased with the service so far. I've been doing some On-page optimizations and am gradually getting most of my pages to an A grade, but I wondered what the next steps would be?
For example I have been looking at the search term "the shins fans". I have an A grade for my page (http://tastebuds.fm/artists/the+shins) but it lists on the 2nd page of SERPS for the term (in the UK at least).
Can anyone recommend any tips for taking my page to the 1st page of SERPS? This site seems to do well: http://www.fanpop.com/spots/the-shins
I am aware of the importance of link-building, but I'm specifically looking for tips on optimizing the page itself.
Many Thanks,
Alex
-
Oops. Sorry for looking at the wrong site Alex. Some quick opportunities I noticed for your site:
-
improve your HTML and CSS validation
-
add some unique content to the page. As far as I can tell, there is not any unique content on the entire page.
-
add more social engagement
-
provide more engaging content. What content would visitors find helpful? Your page is about The Shins. Perhaps their next tour dates where people can meet up? Band News? etc.
-
I would recommend examining every Shins fan page you can find. Take a look at what is being offered on those pages. Incorporate any additional cool ideas into your page. Perhaps a poll or asking users to share their favorite songs or band stories.
-
replace the "+" in the URL with a hyphen. http://tastebuds.fm/artists/the+shins
-
the ALT text is mainly numbers. Replace the text with helpful descriptions. Also provide more helpful image file names.
Those are just a few initial ideas I noticed.
-
-
I don't suppose you have any comments on my page? I'd be interested to see if you had any tips that differed. Many thanks.
-
No worries.
Maybe im making it more complicated then it is.
Each page just has some sharing buttons, when someone shares the page using one of these buttons social signal is generated, end of, happy days.
So the type of thing you could do which is similar to your page is the social sharing box at bottom/left - http://blog.kissmetrics.com/
Penalties don't even come into this so forget that worry.
But do you get what I mean from that example link?
-
Great article, thanks for that.
I'm not sure what you mean about the like buttons. Will I get penalised if I have Facebook like buttons that like different types of content, on the same page?
-
Yeah course: http://www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo
Also be careful, you got a facebook page which gains likes (fans) and then you got a like button on a webpage which when clicked 'likes' the website page on someones facebook page.
You want buttons on your site, which once clicked, basically places a link on there facebook wall to the page they liked.
-
Hi Ryan, thanks for responding so thoroughly. Unfortunately I think you were examining the wrong page! My site is tastebuds.fm, rather than www.fanpop.com! I'll take those suggestions on board though, thanks!
-
Hi Alex,
A few tips:
-
your web page has over 140 html errors. Try fixing most of the HTML and CSS errors. They may cause various issues ranging from search engines not being able to crawl your site properly to errors being displayed on various browsers and devices. http://validator.w3.org/check?uri=http%3A%2F%2Fwww.fanpop.com%2Fspots%2Fthe-shins&charset=%28detect+automatically%29&doctype=Inline&group=0
-
Change your title a bit. Your desired keyword focus is "the shins fans". Your present title is "The Shins Fan Club | Fansite with photos, videos, and more". Try a title of "The Shins Fans" or at least replace "The Shins Fan Club" with "The Shins Fans".
-
Try using the keyword target in the page's content. You have shared your focus is "the shins fans". The only place that phrase is used is in the very bottom block of the page. If that is your keyword focus it should be used prominently at the top of the page where it is visible when the page first loads.
-
Use ALT tags to identify images. Search engines cannot "see" images so they rely on your help to identify them.
-
Use image file names which represent the image. One of the main images on the page is named "520_800_100.jpg". Perhaps name it "Shins Group photo.jpg" or something more helpful.
There are tons of opportunities to improve your SEO. I don't place a lot of value in the "A grade" for your page. If you desire to be on the first page, especially if you wish to be at the top, there is a lot of work to do. A great place to start: http://www.seomoz.org/beginners-guide-to-seo
Good Luck
-
-
Super thanks, I'll definitely add more social buttons and make them more prominent.
Out of interest does Google only take into account the number of Google +1 clicks for the page? Or is it clever enough to take into account Facebook likes and number of tweets?
-
Get your social on!
I would be inclined to add some more social buttons and make more of them as well, you got that box on the left which just has 1 facebook like button.
Why not have a facebook, twitter, linkedin, stumble upon type buttons, maybe with even an arrow pointing to them with the line 'give this artist some love' or something like that.
If the sharing goes on your gain some social signals, which in turn will help with ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I redirect SEO from pages on old website to new website with new domain name?
How do I redirect SEO from pages on old website to new website with new domain name? My website in squarespace has good rankings and we have rebranded to a new name and enw domain name, how do I move across the rankings fomr the old site in squarespace to my new site thats in wordpress please?
On-Page Optimization | | Carrotpower0 -
Too many links per page? Double navigation on every page...
I have a client with navigation across the top of each page plus the same nav links in a sidebar on every page. Can that duplication (or the sheer number of links) on each page have a negative ranking factor?
On-Page Optimization | | brm20170 -
Duplicated page titles
Dear friends, We have a problem which occurs on our page with duplicated page titles. Landlords are posting rooms on our page and most of them are giving the same name to the rooms and after that, we are getting more and more duplicated page titles. We are applying random whit this title tag: Accommodation for students in {city.name}: {name}. English title
On-Page Optimization | | Eurasmus.com
Certified student rooms in {city.name}: {name} English title
Erasmus room for students in {city.name} | {name} English title
Student room in {city.name}: {name} English title Also our title tag is sometimes to long but there is no possibility to make them shorter. I think. If anyone would have some idea be free to comment and help us. Kind regards Miško Macolić Tomičić0 -
Ranked page is not desired page
I have a question on a problem I am currently faced with. There is a certain keyword that my employer wants to rank for. The good news is that sometimes it does rank in the top 5 pages of Google. (It drops in and out) The bad news is that it is going to a page that we need to keep, but not the ideal place we want people who are looking for that keyword to go to. I was wondering if anyone has had any experience with this type of situation and what tactic they used to get people to the better page.
On-Page Optimization | | trumpfinc1 -
Why don't all my pages have On Page Optimization Reports
Apologies if this question has been asked a million times, but I can't find it. I have 35 pages, yet only 5 of them have generated On Page Optimization Reports. I know I can create them manually, but wondered if I've done something incorrectly? Iain.
On-Page Optimization | | iainmoran0 -
On-page report tool
This is a question regarding the advise this tool offer to increase the ranking of a webpage with focusing with a particularly keyword we choose. I give an example: On-page Report Card am checking my keywords and I use. "cleanse london" my surprise is Report card give an "F" for my target landing page http://www.purifyne.com , but the issue is I am already in first place first position. I know SEOmoz know have the algorithm from Google to know how to rank better but my issue is should be a little more accurate! at least. I don't want to be misunderstood here, I just want more guidance, to rank much better using this tool that I am paying for. Any thoughts?
On-Page Optimization | | teksyte0 -
Landing Pages for Generating Leads - Must They Be Optimized for SEO?
Question about landing pages: There are landing pages created just for classified advertising. They are stand alone pages. And, are not linked to website (although one can
On-Page Optimization | | BlueBird33
get there via the url) The purpose of these pages is to generate leads. They are keyword rich in title, head and content Content varies, only by 30% Should those pages be optimized like websites? They have a nofollow tag, is that enough? Thank you for taking the time to answer. Peggy0 -
Optimization of home page
Hi there I have an issue which, despite searching hard, I simply cannot find the right solution for. We have an index page that used to rank pretty well for a main industry keyword. However following a revamp of the site last year the kw slipped and no longer brings in decent traffic levels. The problem seems to be that the old static site had a sprinkling of variable anchor text links that brought value to the home page. Instead of the main anchor being "home" we would revert to "main keyword" and variations across the site sometimes in t he content but mainly on the nav bars. However the new CMS design structure restricts us considerably with anchor distribution and so instead we opted for the site logo on the masthead to have an ALT tag for "main keyword" but so as not to game google too much we added .."home" to the tag. Probably pointless but we figured it could do no harm. This ALT text is site wide Problem now is that we have lost the spread of internal nav bar anchors and variety etc. We have slipped in the serps for "main keyword" and I cant help thinking we are not maximising the anchors as we should. So what Im coming to is this.... How can we tell if Google is picking up the ALT tage anchor as the main anchor to rank the site at the expense of all internal text anchors. Despite retaining lots of embedded anchors - according to the Moz metrics these are not being picked up because OSE suggests the ALT tag anchor is taking precedence. The serps probably support this view as well. Should we: a) Vary the masthead ALT if there is no way of avoiding this being the most important link / anchor on the page b) Remove the ALT anchor and instead opt for content links high on the page (we do have nav bar links saying "Home" site wide as well which may overrid the embedded links?) c) Leave the ALT alone and still push for content anchors as described in b) What is the best way to handle this..? Best wishes and thanks Morch
On-Page Optimization | | Morch0