Google unranks target keywords
-
I have read a number of changes in Google (see:http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627)
But as of late I am having some problems with my website, and I am curious if anyone of you are also experiencing the same.
The problem is this in SEO it is a SOP that you use your target keyword as your anchor text having the url as the landing page for the page you want to rank for.
But recently the pages I want to rank for specific keywords are going down instead Google is ranking my homepage for keywords I don't want to rank for.
So instead of having my target pages rank it is my homepage that gets shown in Google, now this is what is really interesting the keywords I rank for are not in the meta title, description, keywords of the homepage in fact there are no specific keywords at all in the content!
I checked the backlinks and I have never created any backlinks to my site using those keywords I rank for.
And this is happening at a very fast rate, rankings and pages going down and only the homepage is showing up in Google.
I really want to know your thoughts. -
Thank you syed! ^_^
-
It just means Google will weigh the easily manipulated on-page and off-page factors less than they have earlier.The anchor text might have as much important as it used to before - perhaps the context of link would be more important than the anchor. It could be a factor - not necessarily THE factor ~ I mentioned that since you wrote 'anchor text' relating to 'rankings' and now the anchor factor is not as heavily considered......
"anchor text having the url as the landing page for the page you want to rank for."
-
Just found this early today: More accurate detection of official pages. [launch codename “WRE”] We’ve made an adjustment to how we detect official pages to make more accurate identifications. The result is that many pages that were previously misidentified as official will no longer be. (see:http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html)
-
Just found this early today: More accurate detection of official pages. [launch codename “WRE”] We’ve made an adjustment to how we detect official pages to make more accurate identifications. The result is that many pages that were previously misidentified as official will no longer be. (see:http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html)
-
Hello Syed,
Thanks for the kind reply, anyway does it mean that you cannot make a page rank anymore for a particular keyword? Instead it only ranks your homepage for such?
-
That's probably just Google Bot getting smarter and incorporating Semantic more heavily than before. The link that you mentioned is most likely what you are seeing with your site as I am with couple of mine.
It's time to re-strategize.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Increase Website Visibility on Google and Bing?
I am Working on Tech Niche Website My Website Title is Azeem Safi: Technology News, Gadgets, Howto, Reviews & More and I want to Rank on Google and Drive more traffic on Google. Please Guide me
Link Building | | ciwili31150 -
Should anchor text be local or global keyword?
One of my clients' run a hyperlocal marketplace (have different pages for each city) to hire music teachers. When I am doing link building, should I use anchor text as "violin teachers" or "violin teachers in boston". I suggested to use "violin teachers" as this is the primary keyword with high search volume and if we rank for this keyword, we will automatically rank for locality keywords like violin teachers in boston, violin teachers in new york, violin teachers in los angels etc. But, he argues that we are hyper local services, which means we should have city anchor texts like "violin teachers in boston", "violin teachers in new york", "violin teachers in los angels" etc. Am I right? or Is he right? and Why?
Link Building | | Avin1230 -
How is this site ranked so high on Google?
How on earth does "southeastasiatravelblog.com" rank No 3 on Google for "Asian travel blog"? It's just a collection of basically PR type travel articles. I have profiled its backlinks using Open Site Explorer and 71% of them are dead. The rest seem to be mostly "run of site" links from his other websites, which aren't particularly travel or Asia related. The highest PA for a live backlink to this site is a link from within his own website (PA 27, DA 15). Most of his backlink anchors are URLs and look fairly EMD to me. The site has few shares (6 FB shares, 7 FB likes, 1 Twitter share). So what makes it rank so highly for this phrase? My site I'm comparing against is "travelnasia.com" which is a fairly new domain with a DA 23, PA 31 and about the same amount of shares but far fewer backlinks at this stage because I recently changed URLs to shake off what might have been an algorithm penalty from Google. I am now receiving a growing level of Google search traffic again, but it's a long climb back. I'm looking at strategies, which is why I was checking out the site above.
Link Building | | Gavin.Atkinson0 -
How Google handles with paid directories?
Are paid directories held to the same standards as paid links? Is it going to get penalized my website if I submit website to paid directory?
Link Building | | joeko0 -
Will Google penalize for backlinks on non-indexed pages?
Have a client who has a bunch of links from spammy sites that aren't even indexed by Google. Will Google penalize (i.e. Penguin) for backlinks from spammy sites that aren't indexed? I'm guessing "Yes, Google still crawls non-indexed sites and may penalize the sites linked to from the banned site." Anyone have any data or experience with this? Anyone have a non-indexed or banned site? Does Google still crawl it?
Link Building | | AdamThompson0 -
Google webmaster tools Who links the most updates?
Has anyone ever seen in the section in GWT "Who links the most" actually update. I have sites listed in there that had me on a blogroll so I had 93,000 links to me and they removed those links months ago but GWT still shows that number of links. Does anyone else actually see those numbers go down as links are removed?
Link Building | | cbielich0 -
Will Google penalize for redirects related to a company merger?
Company A is set to acquire Company B. As part of the merger agreement, Company A will be redirecting the linking domains of Company B's website (over 1,000 links) to company A's website. Will Google penalize Company A for redirecting Company B's 1,000 linking domains to Company A's website at one time? If so, would it be better for Company A to redirect Company B's 1,000 linking domains in waves?
Link Building | | 5outhpaw0 -
Is backlinkbuild.com considered against Google policy?
I guess it IS buying links, but I have read many reviews saying they are ok (Which might just be part of thier network of sites :)) It seems like cheating, but they say they do the leg work, that it's not just automatic junk links. Any experience with them? Thank you!
Link Building | | Eladla0