Are you careful about linking back to sites that link to you?
-
Suppose that a trusted website added you to their recommended links page. Do you worry that linking back to them from a page on your site will diminish the value of the original link?
-
Thanks for the input. In one Mozinar, Rand suggests that it is good practice to link to sites that link to you (naturally) because it helps Google index the page that linked to you which is not something I've heard before but makes pretty good sense.
-
Another good answer from Matt.
if you are talking about one or 2 links then dont worry, do what is good for your users, if it is somthing that is on mass trying to trick the search engines, then i would think again.
-
I think you need to be careful with reciprocal linking between websites, however a few links that are pointing at other websites that are an authority within your area is a good thing as it makes your link profile more natural. However this doesn't need to be from a recommended links page on your site - I have always been a bit wary of this practice as I think this sort of page can look unnatural in my opinion - especially when you start getting lots of site that have a similar page and are linking back to you!
In regards to putting a link at some appropriate place on your website - so rather than having a recommended page I might already have some page on my site where it would be appropriate have a link to this site. I have done something like this on several sites that I have worked on and I don't think it has had any impact on the value of the original link. If you start exchanging lots of links with other sites then you could have a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Free tool which includes a link back to my site
On one of my sites I provide a free tool to other webmasters to use that allows them to copy some code to use the free tool on their website and under the tool on it says "Powered by: mysite.co.uk" with a link to "mysite.co.uk". Now I have no real control over which sites can come and use this free tool (a tool to test how fast an internet connection is), on the whole though it is aimed at a specific niche but a range of sites do use it which means good or crap sites can pick up the free code to place into their sites. The link to mysite.co.uk is now always mysite.co.uk as the anchor text, I used to use the websites name (which is the actual name of the URL - link to site at end of post) so the links were keyword rich but only to my sites genuine name, however I now just leave it as the URL to my site. I am not aiming to do anything untowards with the linking other than to get the acknowledgement that it was provided for free by my site, however I'm wondering if google etc will be able to tell they are natural and not dodgy? My site is: http://bit.ly/MsNQwS (n.b. a new improved test is being created before anyone says it's not accurate). 🙂
Link Building | | Wardy0 -
Googles stance on Back Links via a Badge/Form
Hey guys, Does anyone know what Google's stance is on backlinks that come via a form, WordPress theme or badge. For example if I offer website security and provide badges for websites that are malware clean (with a back link to my website) and 100 websites sign up to my website will this be deemed as bad practice in Google's eyes? Also if I create a free WordPress theme with a backlink to myself? The second question sounds like I'm providing content for a link which seems okay but the first one can go either way. Thanks
Link Building | | conversiontactics0 -
More than 2K dofollow links, from one site with one anchor text?
A week ago one person of our team added a link with anchor text on a web directory website PR5, but from this one link, Google indexed more than 2K links from this website with same anchor text, and then our keyword ranked first on SERP. The problem is that this clearly look like SPAM to Google, so which way is better to remove this link, with disawow tool, or to contact the web directory site owner?Could anyone give me any advice for this?
Link Building | | cvissi0 -
Should you always link back?
I am asking this for two reasons: Courtesy: Is it common courtesy to reciprocate with a link back if somebody has linked to your site? SEO: Does linking back affect your rankings at all? A blog has linked to one of my clients' sites as part of a round-up of "top 100 best" within their industry. They have also sent us an email suggesting that we add a link from our site saying that we've been listed. Of course, I understand that it is in my clients' interest for us to advertise on their site that they've been listed in a Top 100 list... However, it got me thinking (as more of a general question) - does reciprocating a link ever affect it's value at all? ie. Is two-way linking ever considered part of a link exchange in the eyes of Google, and does it penalize you at all for that?
Link Building | | WiredCanvas0 -
New Site Checklist - Links and Social Aspects
Hi I have a new site which launched around 6 weeks ago, new domain name with a partial keyword match on it, so its going to be a long process but one which I want to tred along the right path for long term results What I am looking for is a checklist if possible on sites that the site (which is a UK based home improvments company) should be listed on? The difficulty is because it can seem a boring subject (windows and doors) it makes it difficult to find authentic quality links, especially with no big budgets or pools of article writers I have registered against the likes of Brownbook, Yelp, Yell.com, Qype, Google Places covering the local aspect but what about the general external links Is it advisable to stay away from directory listings, blog comments, forum posts etc which is what a lot of the competition are doing (weatherseal .co.uk anglianhome .co.uk etc
Link Building | | ocelot0 -
Mobile sites link strategies
Hi, I am working for a large mobil-site (+200.000 pages), to improve their SEO, and am trying to figure out the best way to set up a linkbuilding strategy for the site. The urls are very dynamic and often rather long so deep linking is difficult. Any input/ideas would be welcome 🙂 Jens Peter
Link Building | | jpndk0 -
Link Building: No linked to content in industry
Hello, I'm doing link buidling for a small ecommerce niche. There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites) How should this effect what resource content I should create. Thanks!
Link Building | | BobGW0