Anchor text in Ecommerce site without relevant pages
-
I'm posting articles to my e-commerce site and just wondering about the anchor text links within the posts.
I don't have relevant static pages but the items do come up in a search query.
For example i don't have a specific page for red wine but if a user searched for red wine it would give a search query URL.
Should I use that search URL query as my anchor text?
-
Hi,
I'm not sure I understand correctly but i'f you write a post about red wine and you put a link in it as follows:
I don't see anyting wrong with that. You do need to make sure that google will be able to crawl these search pages, otherwise it will be useless. (that basically means that the page should be generated server-side, so no javascript and ajax and such).
In an ideal situation you might want to consider creating a few static pages for your top keywords if you want to rank for them. In my experience a nice clean URL is quite an important ranking factor.
i.e. yoursite.com/top-searches/red-wine.html instead of yoursite.com/search.html?query=red+wine
Btw, beware of duplicate content if you are going to index search result pages! e.g. resultsfor the queryies redwine,red+wine,wine, and white+wine might be very similar, but have different url's!
Good luck!
Sven Witteveen
Expand Online
-
Hello,
I would recommend the article you post/write about, should only link to 'relevant' pages within your site. That defies the purpose of the linking to another page, since the main purpose is to provide and link to relevant content. You most likely won't find any benefits in ranking in the SERPS and probably will be punished by the G for keyword/link spamming.
In regards to the search queries, you mentioned that you don't have a specific page for 'red wine' but I assume on the page/post there is a specific keyword mentioning 'red wine'? When someone searches 'red wine' they are expecting information about that and if it isn't they will leave. Most likely your bounce rate will be high and you will lose this visitor because they can't get the content they're searching for.
Also, I think the url and title of the page/article should be named what the article is about and not just because of a popular search term. Yes, if your article is about red wines, then having the key phrase would be ideal but if the article is about 'soft drinks' and 'red wine' isn't the main topic your discussing then red wine shouldn't be included in the title.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console issue: "This is how Googlebot saw the page" showing part of page being covered up
Hi everyone! Kind of a weird question here but I'll ask and see if anyone else has seen this: In Google Search Console when I do a fetch and render request for a specific site, the fetch and blocked resources all look A-OK. However, in the render, there's a large grey box (background of navigation) that covers up a significant amount of what is on the page. Attaching a screenshot. You can see the text start peeking out below (had to trim for confidentiality reasons). But behind that block of grey IS text. And text that apparently in the fetch part Googlebot does see and can crawl. My question: is this an issue? Should I be concerned about this visual look? Or no? Never have experienced an issue like that. I will say - trying to make a play at a featured snippet and can't seem to have Google display this page's information, despite it being the first result and the query showing a featured snippet of a result #4. I know that it isn't guaranteed for the #1 result but wonder if this has anything to do with why it isn't showing one. VmIqgFB.png
On-Page Optimization | | ChristianMKG0 -
On Site Errors
HI Folks I'm monitoring a small Australian site bluetea.com.au . Currently I have a SEO specialist who does month onsite maintenance work for this site. However each month I continue to see errors in webmaster tools... as an example, currently webmaster tools suggest we have 21 short meta dic and 26 duplicate title tags..... Examples given are Short Meta Discp /cleaning-products-and-our-health/toxic-cleaners/ /colour-consultant/fushia-door/ /portfolio/parisian-apartment-black-kitchen/parisian-apartment-black-kitchen/ Duplicate title tags <a id="zip_0-anchor" class="zippedsection_title"></a>concrete-kitchen | Blue Tea Kitchen Designs /kitchen-trends-and-material-innovation/concrete-kitchen-2//kitchen-trends-for-2013/concrete-kitchen/<a id="zip_1-anchor" class="zippedsection_title"></a>Potts Point Kitchen | Blue Tea Kitchen Designs/portfolio/potts-point-kitchen//portfolio/potts-point-kitchen/pott-point-kitchen/My SEO tells me that he has solved all these issues but after one or two months they still remain in webmaster tools... can anybody help me understand why?Thank you
On-Page Optimization | | PHD0 -
Form Only Pages Considered No Content/Duplicate Pages
We have a lot of WordPress sites with pages that contain only a form. The header, sidebar and footer content is the same as what's one other pages throughout the site. Each form page has a unique page title, meta description, form title and questions but the form title, description and questions add up to probably less than 100 words. Are these form pages negatively affecting the rankings of our landing pages or being viewed as duplicate or no content pages?
On-Page Optimization | | projectassistant0 -
Redirecting pages (old site to new site)
I have a question- there is one location, one set of pages for both the old and new site on the same host environment so when I did the redirect it get into a loop trying to redirect from itself to itself Not sure how its gonna affect SEO. Will pages get hit for duplicate content?
On-Page Optimization | | Yanez0 -
SEO targeted text on Mobile Site Version
Hey Mozzers, I run SEO for a retail site www.uncommongoods.com. We are building a mobile version of our site on m.uncommongoods.com On each of the category pages of www.uncommongoods.com, we have included a few lines of text at the bottom of the page to get some of our target keywords into the body. As an example, if you look at this page: http://www.uncommongoods.com/office/journals-stationery/journals You'll see this copy at the bottom: "Find unique journals and diaries at UncommonGoods. Our creative journal gifts are great for marking special occasions with sentimental keepsakes." We are debating whether or not to remove this copy on the category pages of our mobile site, just to keep the pages as clean as possible. Would there be any risk in leaving this out ? Thanks for your help on this! -Zack
On-Page Optimization | | znotes0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Canonical to the page itself?
Hello, I'd like to know what happens when you use canonical to the same page itself, like: Page "example.com" rel canonical="example.com" Does that impact in something? Bad or good? See ya!
On-Page Optimization | | seomasterbrasil1 -
What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY: Ted Baker Ted Baker London Ted Baker Clothing Ted Baker Mens Ted Baker Mens Clothing Ted Baker Mens Collection
On-Page Optimization | | EricVallee340