Ecommerce Store Sales
-
I am the webmaster/developer/seo guy for my company's online stores. Of course doing this gets a lot of pressure based on the sales the websites are bringing in. In the past month or so, we've had a somewhat steep dropoff of sales and I've been having an extremely hard time figuring out why. I have researched our visits, and those are staying steady, our ranks have actually gone up for a few of my targeted keywords, the sites are working fine, all statistics seem like everything is normal other than the amount of sales.
So the question is: does anyone else here run an Ecommerce store that has run into this kind of problem? Have you found any outside influences from google or other search engines that have had this kind of effect that you wouldn't normally think of looking at? I'm just completely out of ideas for things to check... it may very well be they need to re-price things, but I want to make sure I've done my due diligence to find anything I may be able to fix!
Thanks!
-
Here's a nice e-Consultancy article with come clear things to check against: http://econsultancy.com/blog/9848-monday-morning-panic-stations-18-checks-to-make-when-your-sales-are-down?utm_medium=feeds&utm_source=blog
-
Thank you both for the responses! These suggestions certainly help and give me a little more to look into. If I find anything crazy going on, I'll definitely report back!
-
Russ has given you some good leads. Here are a couple more.....
Look at your competitors. Have they reduced their prices? Are they giving free shipping?
Look at new merchandise in the market. Maybe your stuff is old model now and everyone wants the newest.
-
There are a whole lot of potential factors:
1. Seasonality: Take a look at your products and see if certain ones stopped selling.
2. Browser Updates: Take a look at your sales by browser-type. You do have goal tracking in Analytics set up, right :-). It is possible that an update to a browser made a particular part of the checkout stop working.
3. Errors in the Funnel: Run through your checkout process again and see if anything is screwing up.
4. Look at your Users: Are more of them coming in via Mobile?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issue for Sales Team & Funnelling Smaller Orders
Hi, Hoping somebody might have some suggestions for funnelling smaller orders and larger orders on different journeys. Basically, 90% of our business comes from 10% of customers with larger orders, like contractors and organisations who fill out leads or call us. But about 90% of the sales teams time is taken up from handling lots of smaller calls, which account for <5% of our revenue. Obviously we still want these smaller orders, but would anyone have any suggestions on moving these customers away from phone calls? We've tried to add as much content to the site as possible to answer they're questions, but they seem to just call anyway. Hope you can help!
Conversion Rate Optimization | | Frankie-BTDublin
Thanks1 -
UX and/or Conversion Help for Ecommerce
Good Morning, We recently revamped and relaunched our ecommerce website and we believe we have built a great site that is easy to navigate, find what you're looking for, get all details, and purchase. We were hoping to get some of the Moz community to take a look at the site and let us know if you have any suggestions on usability or conversion techniques that we could implement to improve user experience and amount of orders placed. You can view our site here Looking forward to your feedback. Thanks in advance
Conversion Rate Optimization | | Prime850 -
Which eCommerce site you consider using best practices? Site we can learn from
Hi, I'm looking to hear thoughts and suggestions as per sites that you consider to have great practices in the eCommerce world. Almost none of the sites do everything good so you can split your suggestions by any criteria -
Conversion Rate Optimization | | BeytzNet
the site structure
conversion funnel
Converting product pages (good design)
content creation and blog management / structure
content marketing
SEO guidelines / practices
... Thanks0 -
Sales pages or one site?
New client in the pensions market and they want to launch a new product. There are They have asked for a site build but my question is Is there a benefit to writing unique copy for this one product on each micro site/sales page and focus on a particular keyword, with an email capture for lead generation and also a link back to the main site. Buy domains with targeted keywords in them : www.workplacepensions.co.uk www.auto-opt-in-pensions.co.uk etc? Thoughts please as it will change my proposal 😉
Conversion Rate Optimization | | Agentmorris0 -
Question regarding eCommerce sites, relative URLs and secuirty certificates
We recently installed a new SSL certificate on an ecommerce site. Our IT Director is insisting that all pages on the site must be coded in such a way so that the address bar maintains a green background when a visitor is navigating the site after navigating to a secure page or logging in. I have worked on many ecommerce sites and never has this been an issue. Amazon does not use the green bar....but they are Amazon. In order for this to work, he is insisting that all internal URLs be coded as relative instead of absolute. How bad is this for SEO or does it really not matter that much? How crucial is it for trust and security? Opinions welcome!
Conversion Rate Optimization | | danatanseo0 -
Review Functionality Plugins for eCommerce. Which are the best and most cost effective?
Hi Mozzers! Let me give you a bit of background for my question. I currently look after two eCommerce sites and naturally I want to get them using reviews for products for customer interaction / content and rich snippets. I am basically looking for a cost effective plugin that can plugin to our CMS system that can give us review functionality and will be compatible with rich snippets. At the moment we use Disqus for the blog commenting system and i've heard this can be used for product reviews. Any ideas would be great. At the moment our client is holding back due to 'lack of funds' so the most cost effective measures would be appreciated. Cheers,
Conversion Rate Optimization | | SEOAndy0 -
Recommendations for Books on Analytics, Ecommerce and Data Manipulation?
Having just moved into a position where an Ecommerce site is now a big part of my responsibilities I'm looking to get up to speed on the topic (been a while since I worked on a shop). Site is Magento based. I'd also like any recommended books on broader analytics and using/reporting data. Obviously finding books on these subjects isn't difficult, I'd just like mozers thoughts on any that are particularly good and more important still relevant ie fairly recently published. Quite broad topics these I know but open to any or all suggestions - however not too worried about covering wider SEO, more 'technical' guide style is what I'm interested in. Couldn't really find any threads on books in general so should be an interesting topic (I hope!) Thanks in advance for any help and suggestions.
Conversion Rate Optimization | | SteveHoney650 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0