Linking to Authorities
-
Hello,
I know that if its good for the user, its not a bad move. But for this question I am specifically asking for how it affects my ranking.
Does it help my ranking to link to appropriate authority sites?
Have you done any tests to see if linking out to authoritative sites like .gov info pages, industry leaders, etc. help with a sites ranking.I am thinking about taking of all of these outgoing links and just link to my important pages.
Thank you,
Tyler
-
In my opinion,
Linking out to Business/Gov/Local authoritative sites can help built that trust in your brand, in the Eyes of the searcher. and Google will acquire these info about your site too. ( that u do exist and your are legit---> Trust)
For example BBB badge, NLA (national Limo association), FAA.gov, Local Chamber of commerce.
-
Hi Tyler...
I do not remember the exact definition of this, but to preserve all the juice on your site is not suggested by Google.
To answer to your doubt, I suggest you to find the answer reading this old but still very valid post by Randfish: http://www.seomoz.org/blog/5-reasons-you-should-link-out-to-others-from-your-website
-
Having outgoing links to authority sites, shows an indication of usefulness for the end user which Google is looking for, because Google wants what's best for the end user. We have heard that from Matt Cutts time after time.
So, furthermore, first, I would just test it, because you don't know till you test.
What I would personally say would be have a mix of both (links to authority and internal links), because if you have been following the SEOmoz blog, the post today (http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings) actually talks about ranking factors at the end with a power point, and internal links were still deemed a very valuable part of on-site optimization. So, I would change half of the outbound links to internal links.
Once again, just test it, then you can draw the conclusion yourself for your site and niche.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting a duplicate page NOT in Google‘s index pass link juice? (External links not showing in search console)
Hello! We have a powerful page that has been selected by Google as a duplicate page of another page on the site. The duplicate is not indexed by Google, and the referring domains pointing towards that page aren’t recognized by Google in the search console (when looking at the links report). My question is - if we 301 redirect the duplicate page towards the one that Google has selected as canonical, will the link juice be passed to the new page? Thanks!
Intermediate & Advanced SEO | | Lewald10 -
How Many Links to Disavow at Once When Link Profile is Very Spammy?
We are using link detox (Link Research Tools) to evaluate our domain for bad links. We ran a Domain-wide Link Detox Risk report. The reports showed a "High Domain DETOX RISK" with the following results: -42% (292) of backlinks with a high or above average detox risk
Intermediate & Advanced SEO | | Kingalan1
-8% (52) of backlinks with an average of below above average detox risk
-12% (81) of backlinks with a low or very low detox risk
-38% (264) of backlinks were reported as disavowed. This look like a pretty bad link profile. Additionally, more than 500 of the 689 backlinks are "404 Not Found", "403 Forbidden", "410 Gone", "503 Service Unavailable". Is it safe to disavow these? Could Google be penalizing us for them> I would like to disavow the bad links, however my concern is that there are so few good links that removing bad links will kill link juice and really damage our ranking and traffic. The site still ranks for terms that are not very competitive. We receive about 230 organic visits a week. Assuming we need to disavow about 292 links, would it be safer to disavow 25 per month while we are building new links so we do not radically shift the link profile all at once? Also, many of the bad links are 404 errors or page not found errors. Would it be OK to run a disavow of these all at once? Any risk to that? Would we be better just to build links and leave the bad links ups? Alternatively, would disavowing the bad links potentially help our traffic? It just seems risky because the overwhelming majority of links are bad.0 -
How to build Domain Authority?
My site: https://www.fishingspots.com.au/ has started to drop Domain Authority in the past weeks, however less quality sites like http://silverstories.com.au/ are rising... I am not sure why? Is there someway I can understand why my site would suddenly start dropping authority?
Intermediate & Advanced SEO | | thinkLukeSEO0 -
How would you link build to this page?
Hi Guys, I'm looking to build links to a commercial page similar to this: https://apolloblinds.com.au/venetian-blinds/ How would you even create quality links (not against Google TOS) to a commercial page like that? Any ideas would be very much appreciated. Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Pop up question and link flow?
Does a pop up like the one on this site www stressfreeprint co uk (top left corner about us, who we are) count as an external link or would link juice not flow to it. I like to have a few pages that i don't want to waste link juice on but would still like to have them and hope this is the answer.
Intermediate & Advanced SEO | | BobAnderson0 -
How hard would it be to take a well-linked site, completely change the subject matter & still retain link authority?
So, this would be taking a domain with a domain authority of 50 (200 root domains, 3500 total links) and, for fictitious example, going from a subject matter like "Online Deals" to "The History Of Dentistry"... just totally unrelated new subject for the old/re-purposed domain. The old content goes away entirely. The domain name itself is a super vague .com name and has no exact match to anything either way. I'm wondering, if the DNS changed to different servers, it went from 1000 pages to a blog, ownership/contacts stayed the same, the missing pages were 301'd to the homepage, how would that fare in Google for the new homepage focus and over what time frame? Assume the new terms are a reasonable match to the old domain authority and compete U.S.-wide... not local or international. Bonus points for answers from folks who have actually done this. Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
What are your thoughts on using Dripable, VitaRank, or similar service to build URL links too dilute link profile???
One of my sites has a very spamy link profile, top 20 anchors are money keywords. What are your thoughts on using Dripable, VitaRank, or similar service to help dilute the link profile by building links with URLs, Click Here, more Info, etc. I have been building URL links already, but due to the site age(over 12 years) the amount of exact match anchor text links is just very large and would take forever to get diluted.
Intermediate & Advanced SEO | | 858-SEO0 -
Link Age as SEO factor?
Hi Guys
Intermediate & Advanced SEO | | VividLime
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx We will be doing the standard redirects etc However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s He says that basically you loose a bit of page rank when you do a 301 redirect. Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space. So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect. -But now I have another dilemma which I'm unsure about. So the main question:
Is link age factor in rankings ? If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?0