Need advice on search listings and link building
-
Search results on my keyword (engraved wedding glasses) produces several pages of linked domains. (My domain is giftthings.net) Some are good. And admittedly, some are not so good. My question then is simply, why does seomoz link analysis show such a small number of links? And the second part of my question is, "Is there some sort of "magic number", some sort of thresh hold that triggers Google's interest? With a link list that is small but growing, am I missing something in my concern that I'm not moving up in the search listings? I've written a few articles, continuing my work on link building but I remain buried in the search results.
-
Ok. I'll get to work on it. Thanks again.
-
well... sorta...
your best bet is to move the blog over so it's on the same domain name as the store... that way, as you build useful content, if/when that content gets links, they're coming to the same root domain.
and i wouldn't really suggest making the blog the home page of the main URL. You need more content there, but that's not the solution.
either way, you definitely need to work on the content on your site. Do your keyword research, figure out what you're targeting, and optimize the site for your terms. Doesn't really matter that the business name doesn't have search volume, you'll be targeting terms that DO have volume.
and if your blog is all on the same domain, you can send all your traffic to the same root domain - instead of sending traffic to your blog, that's not necessarily going to continue over to your site.
-
I see what you're saying Greg. And I agree. Actually, I had thought about making the blog the home page already. My only concern is that that name "personally engraved gifts" has no search volume, no traffic.
So you're saying just focus on developing the blog? And do links to the store?
-
Could you please explain a little about organic (looking) link profiles. I really thought my anchor text should match my keywords.
-
Wow. Thanks everyone. Looks like I've been wasting a lot of time. Not giving up but I see I needed direction. Again, I appreciate the responses.
-
Hi Ben,
Just to clarify, our bot is not identical to Google. We don't crawl as many pages as Google does, and don't have the server farm that they do. We crawl in a similar manner, but we may see some links Google doesn't index/count, and Google certainly indexes and counts links we don't see.
-
Hi Ahmad,
-
I would go out on a limb and say OSE crawls just like Google, so if your links aren't counted in OSE they, are not being counted by Google.
-
"Is there some sort of "magic number"
No.
Watch this video, it is what you need to focus on to rank well!
Full Length Sample Video
-
-
Ahmad -
I would definitely suggest working on your overall SEO strategy. A quick look at OSE shows that you only have 6 domains linking to you, and one of those is just a comment on a blog post that's not related to anything wedding. Also, other than the items on your site, your site has almost no content. You don't have the phrase "engraved wedding glasses" on your home page anywhere except the single text link... and on the page for "engraved wedding glasses" you have it in the title tag (good), at the end of your H1 (it'd be better if it were first), and a single time in the page text (which is only a few short sentences).
If your goal is to sell a ton of engraved wedding glasses, you need to create a lot more content on your site about engraved wedding glasses. If it's your biggest push, you should definitely optimize your home page for that term as well.
As far as links go, you'll need to work on getting more links, and if you're going to stick with the current strategy, those links should point to the "engraved wedding glasses" page instead of your home page.
I see you've got a blog - you might want to consider setting up your blog to be on your primary domain name - that way, any links you get will count towards your primary URL instead of a completely separate one. Also, you need to write some posts about "engraved wedding glasses" and why people need them (and why they should buy yours). Currently, your blog doesn't even have data in OSE, which leads me to guess that there aren't any quality inbound links there either. Linking from your blog to your site won't matter if the blog doesn't have any authority or relevance.
-
Hey Ahmad,
OSE (open site explorer) only shows links from the more reputable sites and does not show links from low quality sources another reason could simply be that Roger (the SEOMoz crawler bot) has not yet crawled sites with your links on.
You should attempt to build an organic (looking) link profile... If all your links are anchor text for "engraved wedding glasses" it looks unnatural and spammy.
There is no golden number of links that triggers googles algo, but don't build stupid amounts in one go, a few per day should be fine I'd say no more than 20 and ideally gradually increase more per day as your site authority grows.
If you are asking why your ranking has not increased... My answer would be due to the quality of your inbound links, most are from low quality forums, directories or low authority sites.
The quality of the inbound link matters greatly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building - Blogger Outreach - Need Help!
I am looking forward to create a solid link building campaign for my affiliate blog. But, what I want is completely GENUINE and effective link building. Could anyone please suggest what strategies should I opt for. I am planning to get Guest Blogging done? But, is it effective anymore. I have read so much about companies posting on Private networks.
Technical SEO | | scott_eastman
Are there actually companies out there that actually outreach blogs? it would be helpful if somebody could refer based upon personal experience. Much Appreciated!1 -
Should we rel=nofollow these links ?
On our website, we have a section of free to low-cost tools that could help small business increase their productivity without spending big bucks. For example, this is the page for online collaboration tools: http://www.bdc.ca/EN/solutions/smart_tech/tech_advice/free_low_cost_applications/Pages/online_collaboration_tools.aspx None of the company pay anything to be on these list. We actually do quite a lot of research to chose which should be listed there and which should not. Recently, one of the company in our lists asked us to add rel=nofollow to the link to their website because they add been targeted by a manual action on Google and want their link profile to be as clean as possible (probably too clean). My question is : Should we add rel=nofollow to all these links ? Thanks, Jean-François Monfette
Technical SEO | | jfmonfette0 -
Site Wide Links
I have a link on pr 3 home page website placed in the side bar. It is on a WordPress website that spans a couple hundred pages and the side bar is on every page. The majority of the pages are not ranked or have any pr. Can this affect me negatively?
Technical SEO | | raph39880 -
How do I remove Links to my website???
Hi Guys, Please can anyone help!! Can anyone tell me how on earth I can remove links to my website? My website has been hit by the new penguin update and the company that was doing my SEO seems to have built a lot of spammy links!! How can I remove these links??? Please can anyone help Thanks Gareth
Technical SEO | | GAZ090 -
Google Search memory
Hi we have had the following statement from a member of our Japan office with regards google displaying search results, would anyone be able to give us a definitive answer on this. Google remembers previous non-mobile related searches For example, we already know that we come up on the first page if you select “kaigai keitai” (mobile phone for use abroad) and “UK” where as we don’t for searches where you replace the UK with the US or other countries. This means that if a customer, for example, does a search just on the UK e.g. using words like UK travel, London, millennium dome, etc. and then does a separate search just using the words “kaigai keitai” that google could show us as a link on the first page. However, if an individual did a search on Paris, France, Eiffel Tower, and then did a search for “kaigai keitai”, our link might not appear on the page. I don’t know if we have tested this already, but Google seems to have a very long “memory” and I could see this kind of aspect of Google resulting in us missing significant business from people going to the US, France, Italy, etc. Any thoughts?
Technical SEO | | -Al-0 -
Linking from and to pages
My website, www.kamperen-bij-de-boer.com, tells people what campingssites can be found in The Netherlands for recreational purposes. In order for a campingsite to be mentioned on our website we ask them to place a link to our website (either using a text link or image link) and then we make a page for that campsite on our website with in the end a link to ther website, e.g. http://www.kamperen-bij-de-boer.com/Minicamping-In-t-Oldambt.html -> they in return link back to us. Since this comes natural will this or won't this be penalized by Google and so on for linkfarming. At this moment we have about 600 camping sites on our website alone linking to us (not all of them) and we are linking to them. Since this can be explained as link trading which is not as good for your ranking as one-way-linking what should be wise? Should i include a nofollow? I already have many links from other sites linking to mine without having to link back, is there anything else i can do with linking to ensure better ranking?
Technical SEO | | JarnoNijzing0 -
Affiliate links
Is there a best practice for linking out to affiliates URLs post panda? I know some believe it can be a factor.
Technical SEO | | PeterM220 -
Is this seen as a Link Exchange
If i give a self serve banner ad to someone on my blog or a image with a link and they give me a text link ad is that in googles eyes a link exchange or a one way link.
Technical SEO | | DavidKonigsberg0