[eCommerce Issues] Having a tough time writing content for product color variations. Any recommendations?
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wow, after being hit with panda i'm having a real tough time with this issue. Maybe i'm going about it the wrong way..
How can i possibly write unique content for all of these different colors of the same product?...
http://www.suddora.com/green-sweatbands-wholesale-green-wristbands.html
http://www.suddora.com/pink-sweatbands-wholesale-pink-wristbands.html
http://www.suddora.com/black-sweatbands-wholesale-black-wristbands.html
http://www.suddora.com/green-headbands-wholesale-pricing-available.html
http://www.suddora.com/pink-headbands-wholesale-pricing-available.html
http://www.suddora.com/black-headbands-wholesale-pricing-available.html
Should i be going about this a different way?
Thanks,
Paul
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Unless you want to go to the trouble of making unique content for each page, I would suggest combining into a single page
Although, If it was me, Id make the webs best page about pink sweatbands, so good and so over the top that it attracted its own links - think of this https://www.google.co.uk/search?q=opink%20swetabands&rlz=1C1CHFX_enGB502GB502&sugexp=chrome,mod%3D14&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=iUZzUNTjAu3C0AX48IEo&biw=1280&bih=923&sei=i0ZzUJH7H6PB0QWFpYGoDQ as a page on your website. It would be amazing!
S
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Hi Paul,
As an e-commerce SEO I feel your pain! I am not sure what platform your store is running on, but is it possible to consolidate all the different colors onto one sweater page and allow customers to select the color via a drop down box (usually referred to as "options" in e-commerce back ends) ? This would in essence create a hub page where you would just have to write great copy once, and include the colors. Now, if you are like most e-commerce sites, every color and ever size has its own SKU. You of course have to add them to your products database, but there should be a way to make it so they don't actually display as product pages. You then associate the SKU with the specific option (i.e. Medium size, color Red) and when a customer selects that options, that specific SKU is what is added to their cart.
Hope that helps!
Dana
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