Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?
-
Hello,
As we know randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on Link Exchanges and Reciprocal Links, I have few questions which r related to Link Exchanges and Reciprocal Links.
Few Question
**1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. **
** 2) Webmaster Has To Perform Reciprocal Links Or Not.**
3) Can Reciprocal Links Boost Search Engine Ranking.
4) Does Reciprocal Links Has Negative Impact On Search Engine.
Regards,
Sumit -
The best way to build links is to get your feet wet.
Your company can do real things that are newsworthy for PRs, like charities or any other events this can help you earn some quality links to your site. Another idea is to find niche related blogs and ask the editor if you can guest blog n their site.
The best way to build links or more importantly create authority is by adding a blog to your site and creating content that users in your niche or who enter your site are most likely looking for. Also get other niche related authoritative people (An author of a book or a master of this trade) to get involved with you site and help you share it.
-
I agree
-
IMO, I believe he is referring to I link you on this page, and you link me on this page. Possibly home page will most likely be viewed as reciprocal to Google.
SEOmoz and Distilled are already very authoritative sites and are partners. Google understands partnerships and all general aspects of partnerships.
You are right though, Google will vastly judge it by the balance of reciprocal and organic links. The OP seems to be referring to reciprocal links as a method of link building. Reciprocal links should not be considered link building but considered as content to benefit the user.
If I go to each of your home pages and can easily detect reciprocal links on both ends, that would just be too obvious.
-
Thanks bryan, what would be other best resources for link building.
-
Seomoz has many guest blog posts from distilled that link to distilled and vice versa. The sites are authoritative relevant and always keep their users in mind.
IMO if you have a few reciprocal links that are niche related and authoritative they will not hurt you. However if many, even 30% of you links are reciprocal, Google will know something is up.
-
What about link exchange pages, if both the sites are relevant to each other and links from link exchange page.
-
Yes if the sites are niche related and authoritative and the links are placed in logical areas (not in ad sections or site footers) then its will help your site rank.
-
Hello Bryan,
what do u mean by multiple places, I thought to create link exchange page in site. Which links with the niche website, with the link exchange page - not like linking with content. what do u say about these
Regards,
Sumit -
Hello William,
So we should not perform Reciprocal Links, Even if we get links from niche website.
Regards,
Sumit -
Hi william I wouldn't go that far, reciprocal or not. If the user is benefiting and both sites are high quality they help each other. seomoz links to distilled and distilled links to seomoz. They do this in multiple places, but always where it can help the user.
-
Hello Bryan,
As u said "A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?" So if we get link from niche related sites, has more values - so Reciprocal Links or still not dead, what about search ranking does it boost our keywords to rank well, if we link with niche related sites.
Regards,
Sumit -
Reciprocal Links = Not good.
Only time even if good = if it helps users.
-
It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.
The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.
If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.
Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog-posts pages are dominating in search console "Internal Links". Only home-page at top!
Hi all, Ours is WordPress website and we have a blog...website.com/blog/. All the important pages in the website are well linked from top and footer menu. But in our webmasters...internal links section, only homepage is at the top. Blog-posts are others followed by homepage. I wonder why blog pages are dominating our website pages. Please give your suggestions on this. Do you think Google will give more priority for the blog-posts than website pages as they are more linked technically? Thanks
Algorithm Updates | | vtmoz1 -
Keyword cannibalization or linking structure?
Hi all, Recently I got an answer from this community about "why our login page is ranking but not my homepage for primary keyword"? Possibilities are keyword cannibalization or linking structure. In our case, our homepage is not ranking for "primary keyword" but ranking for other keywords. If it is linking structure, what might be wrong? Like do we need to unlink login page from many internal links? Thanks
Algorithm Updates | | vtmoz0 -
How much link juice does a sites homepage pass to inner pages and influence inner page rankings?
Hi, I have a question regarding the power of internal links and how much link juice they pass, and how they influence search engine ranking positions. If we take the example of an ecommerce store that sells kites. Scenario 1 It can be assumed that it is easier for the kite ecommerce store to earn links to its homepage from writing great content on its blog, as any blogger that will link to the content will likely use the site name, and homepage as anchor text. So if we follow this through, then it can be assumed that there will eventually be a large number of high quality backlinks pointing to the sites homepage from various high authority blogs that love the content being posted on the sites blog. The question is how much link juice does this homepage pass to the category pages, and from the category pages then to the product pages, and what influence does this have on rankings? I ask because I have seen strong ecommerce sites with very strong DA or domain PR but with no backlinks to the product page/category page that are being ranked in the top 10 of search results often, for the respective category and product pages. It therefore leads me to assume that internal links must have a strong determiner on search rankings... Could it therefore also be assumed that a site with a PR of 5 and no links to a specific product page, would rank higher than a site with a PR of 1 but with 100 links pointing to the specific product page? Assuming they were both trying to rank for the same product keyword, and all other factors were equal. Ie. neither of them built spammy links or over optimised anchor text? Scenario 2 Does internal linking work both ways? Whereas in my above example I spoke about the homepage carrying link juice downward to the inner category and product pages. Can a powerful inner page carry link juice upward to category pages and then the homepage. For example, say the blogger who liked the kite stores blog content piece linked directly to the blog content piece from his site and the kite store blog content piece was hosted on www.xxxxxxx.com/blog/blogcontentpiece As authority links are being built to this blog content piece page from other bloggers linking to it, will it then pass link juice up to the main blog category page, and then the kite sites main homepage? And if there is a link with relevant anchor text as part of the blog content piece will this cause the link juice flowing upwards to be stronger? I know the above is quite winded, but I couldn't find anywhere that explains the power of internal linking on SERP's... Look forward to your replies on this....
Algorithm Updates | | sanj50500 -
Content Caching Memory & Removal of 301 Redirect for Relieving Links Penalty
Hi, A client site has had very poor link legacy, stretching for over 5 years. I started the campaign a year ago, providing valuable good quality links. Link removals and creating a disavow to Google have been done, however after months and months of waiting nothing has happened. If anything, after the recent penguin update, results have been further affected. A 301 redirect was undertaken last year, consequently associating those bad links with the new site structure. I have since removed the 301 redirect in an attempt to detach this legacy, however with little success. I have read up on this and not many people appear to agree whether this will work. Therefore, my new decision is to start a fresh using a new domain, switching from the .com to .co.uk version, helping remove all legacy and all association with the spam ridden .com. However, my main concern with this is whether Google will forever cach content from the spammy .com and remember it, because the content on the new .co.uk site will be exactly the same (content of great quality, receiving hundreds of visitors each month from the blog section along) The problem is definitely link related and NOT content as I imagine people may first query. This could then cause duplicate content, knowing that this content pre-existed on another domain - I will implement a robots.txt file removing all of the .com site , as well as a no index no follow - and I understand you can present a site removal to Google within webmaster tools to help fast track the deindexation of the spammy .com - then once it has been deindexed, the new .co.uk site will go live with the exact same content. So my question is whether Google will then completely forget that this content has ever existed, allowing me to use exactly the same content on the new .co.uk domain without the threat of a duplicate content issue? Also, any insights or experience in the removal of a 301 redirect, detaching legacy and its success would also be very helpful! Thank you, Denver
Algorithm Updates | | ProdoDigital0 -
With MATT telling PR gone which factor tells now site is good
MATT CUTTS in his like second last video told the world.Guys turn off PR in your Browser.If PR is no longer have value than what an SEO professional needs to know is the site good or bad. 1.Domain authority. 2.alexa 3.SEMRUSH rank 4.compete. So guys need your advice about it.
Algorithm Updates | | csfarnsworth0 -
Infographics Links could get discounted in the future
Hey guys, I read this article this morning on SEL. Not sure what to think about it.. Matt did have a point that a lot of infographics are of bad quality (even with wrong information present at times) , and hence don't deserve to gain links from it. But how could Google possible know whether the infographic itself is of high quality or not?? http://searchengineland.com/cutts-infographic-links-might-get-discounted-in-the-future-127192
Algorithm Updates | | Michael-Goode0 -
Rankings moving in every 2 days.
Hi, I am seeing strange behavior of Google for my rankings. I have a very competitive keyword (I can't disclose because of NDA) but for example keyword like "Cameras" on google.co.uk , it stayed on #4 spot for years, we have been practising all good SEO techniques for this. From last couple of weeks, it goes to 9 then stays there for 2 days, then come back to 4 for 2 days, then go back to 9 & then after 2 days come back to 4 & it is keep moving like that... at the time of this post, this one is on 9. Our site have been on top for very competitive kws even like word "Camera" we are 2 which is stable... None of our other kws ranks are changed but only word "Cameras" is affected. I am not sure how & why this is happening, I have been following SEOMoz from long time & hope can find solution here. Note : Keywords used here are not actual, but carry equal importance Please let me know.
Algorithm Updates | | spopli0 -
No-follow tags on links in the footer...do it or don't do it?
With some of the great reports SEOMoz has provided I've been able to start to take the correct steps towards fixing crawl issues, on-page issues, etc. One of my websites allows a customer to drill down to their specific state and then their city to apply for an auto loan. The SEOMoz reports told me I had too many links on these pages specifically. One of my ways to remedy this would be to add "no-follow" tags on the links in the footer as well as the links to the cities. Am I steering myself in the right/wrong direction? Should I be approaching this problem from a different perspective? Any help is greatly appreciated!
Algorithm Updates | | fergseo0