Big on-page changes: all at once or little by little?
-
Hello,
I have a website with bad urls (http://www.domain.com/site/page.php will become http://www.domain.com/page.php) and bad titles (keyword stuffing) and I have to fix all of them.
Should I change the urls (and, yes, make the proper 301 redirects) and get crawled by the S.E., before I give a unique title for each page or viceversa?
Or maybe shoud I do everything at once?
What's the best practice to minimize the ranking drop and how long will it take to resume (and increase) the previous ranking?
-
I would recommend to update pages as soon as you complete each change. Since no one knows about the accurate Google process time for each change, no need to connect your changes.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pricing value pages
We have the main pricing page here: https://www.eginnovations.com/product/pricing Then depending on what you click, you'll be taken to the appropriate form on one of these pages: https://www.eginnovations.com/product/request-quote?pricetype=audit https://www.eginnovations.com/product/request-quote?pricetype=saas https://www.eginnovations.com/product/request-quote?pricetype=perpetual https://www.eginnovations.com/product/request-quote?pricetype=subscription How should I handle these? Noindex, follow? Set a canonical? I keep getting notifications that these are duplicate content, but it's just a way to keep the form fills organized. Thanks for your help!
Technical SEO | | eGInnovations1 -
Best way to change URL for already ranking pages
Hello. I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do? What is the best way to change URL for already ranking pages?
Technical SEO | | GoMentor0 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Category URL Pagination where URLs don't change between pages
Hello, I am working on an e-commerce site where there are categories with multiple pages. In order to avoid pagination issues I was thinking of using rel=next and rel=prev and cannonical tags. I noticed a site where the URL doesn't change between pages, so whether you're on page 1,2, or 3 of the same category, the URL doesn't change. Would this be a cleaner way of dealing with pagination?
Technical SEO | | whiteonlySEO0 -
Page URL Change
We're planning on rolling out a redesign of an existing page, and at the same time, we're looking to possibly changing the URL of the page. Currently, the URL is www.blah.com/phraseword1-phraseword2-phraseword3-phraseword4 and we're ranking top 3 in Google SERP for that 4-word phrase. The keyword phrase is something we have in our Page Title, Site Copy and the URL. Now, we are planning on simplifying the URL to below.. www.blah.com/phraseword1-phraseword2 The plan is to 301 redirect the original URL to this new URL and actually work the exact phrase into the copy a few more times. My understanding is that URL doesn't get as much weight as it does in the past, but it's still important. So my question is... How important is the URL in this case where we will continue to have it in our page title and also we'll be working more copy on to the page with the appropriate keyword? Will 301 redirect from the old URL address the issue of passing SEO value for that keyword phrase? Thanks,
Technical SEO | | JoeLin
Joe0 -
Does this page crawl well?
I just put up a page that uses an image map to illustrate a national currency note. http://www.antiquebanknotes.com/NationalCurrency/National-Bank-Note-Information.aspx My goal with this page is get results for National Bank Note. But I know image maps are wierd creatures and not good for linking. My question is, will Google index my tooltips and find this page useful and therefore worthy? I think the content is useful for my users but I just don't know if the implementation will work well. This screen will eventually have 5 or 6 notes on it and I don't want to do it the concensus is negative... Thanks for any advice.
Technical SEO | | Banknotes0 -
What Are The Page Linking Options?
Okay, so I'm working with a site that has pretty good domain authority, but the interior pages are not well linked or optimized. So, it ranks for some terms, but everything goes to the home page. So, I'd like to increase the authority of the interior pages. The client is not wild about spreading targeted juice via something like a footer. They also don't like a "Popular Searches" style link list. The objection is that it's not attractive. They currently use cute euphemisms as the linking text, so like "cool stuff" instead of "sheepskin seat covers." In that made up example, they'd like to rank for the latter, but insist on using the former. What about a slide show with alt text/links? Would that increase the authority of those pages in a term-targeted kinda way? Are there other options? Does it matter how prominent those links are, like footers not as good as something higher up the page? They currently use a pull-down kind of thing that still results in some pages having no authority. Do bots use that equally well? Thanks!
Technical SEO | | 945010 -
Existing Pages in Google Index and Changing URLs
Hi!! I am launching a newly recoded site this week and had a another noobie question. The URL structure has changed slightly and I have installed a 301 redirect to take care of that. I am wondering how Google will handle my "old" pages? Will they just fall out of the index? Or does the 301 redirect tell Google to rewrite the URLs in the index? I am just concerned I may see an "old" page and a "new" page with the same content in the index. Just want to make sure I have covered all my bases. Thanks!! Lynn
Technical SEO | | hiphound0