What is the best way to optimise a site that wants to target one service in multiple locations?
-
Hello! I would like to get some opinions about the best way to optimise a site/pages/URL's for a client that offers one service in multiple locations.
The client has done work in various areas of the UK and wants to be found for these locations. They don't have addresses in these locations.
What would be the best way to set up the pages/URLs for each location? Is there any reason why I can't have, for example, a main Portfolio page which has content about the service and a link to each portfolio in the different locations, e.g. /portfolio/london, /portfolio/hampstead, portfolio/kensington.
Any advice would be very much appreciated.
Thanks
Kerry
-
yes. Your goal is to keep those pages from getting buried in the subdirectories. So based on your service areas, I would go /london, /brighton etc. etc.
-
Hi Chris, thanks for this. So you would go for e.g. .com/london rather than .com/portfolio/london...... etc?
-
I would have an umbrella page(homepage), then each location you want to service as a separate page beneath it. However each page has to be unique content. You can have clients you've helped in that area, or any sort of data specific to location. From there I would make sure the targeted location is in the URL, meta description, etc. then I would go after local links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Way to Handle Multi-Language Sites
In the last year we've made a few significant changes to the structure of our site - namely adding translations for a few languages. We have historically been gaining in organic search by about 10% each month, but in the last two months we've leveled out and seen a slight dip. I am wondering if this has something to do with the addition of the second language, and namely if there's a chance we've been penalized due to duplicate content. We have almost all pages / content on the site translated by a translator, but the way the development works the site will grab the english version if a translation hasn't been added - potentially adding some duplicate content? The URL structure remains the same, other than the addiion of the language - site.com/our-tour vs site.com/de/our-tour We also haven't translated the tour name itself, so that remains the same. Just wondering if anyone has any feedback on best practices here or things I should be looking out for. Thanks in Advance.
On-Page Optimization | | mkgreyound1 -
How do I reduce the amount of internal links on my site?
Hi, Can someone help me with reducing the amount of internal links on our site please? https://www.thepresentfinder.co.uk Thanks Charlie
On-Page Optimization | | The-Present-Finder0 -
Will "internal 301s" have any effect on page rank or the way in which an SE see's our site interlinking?
We've been forced (for scalability) to completely restructure our website in terms of setting out a hierarchy. For example - the old structure : country / city / city area Where we had about 3500 nicely interlinked pages for relevant things like taxis, hotels, apartments etc in that city : We needed to change the structure to be : country / region / area / city / cityarea So as patr of the change we put in place lots of 301s for the permanent movement of pages to the new structure and then we tried to actually change the physical on-page links too. Unfortunately we have left a good 600 or 700 links that point to the old pages, but are picked up by the 301 redirect on page, so we're slowly going through them to ensure the links go to the new location directly (not via the 301). So my question is (sorry for long waffle) : Whilst it must surely be "best practice" for all on-page links to go directly to the 'right' page, are we harming our own interlinking and even 'page rank' by being tardy in working through them manually? Thanks for any help anyone can give.
On-Page Optimization | | TinkyWinky0 -
Two keywords in one page
Hi guys, I have a question...is it possible to posicionate two keywords in one only page? If yes, how would it be the process so that Google take note of that action/s. How many criteria/keywords are recommended to positionate in one site? Thanks all
On-Page Optimization | | juanmiguelcr0 -
Craw structure for web site about jobs?
Hi there, we have now a client who has a job offering web site.There are many craw errors in it. My question is how should the url structure in a jobs website look like and which pages should be indexed? What is the best way and tips for optimizing a job website? Now the posted jobs pages are dynamically like: examplejob.com/detail-job/1891222223/Careers-for-Mens---Womens/Experienced-Web-Design-Need I see many job websites allow their job offers to be indexed and may be this is useful because some people find jobs also when directly search in Google. Are they using dynamically urls for that? And also my related question is what happens when the job offer expires? When Google craws that page again should it be redirected to 404 page or the original job offer text should be there and just to be added info that this job offer has expired? Otherwise If only it's written that it has expired may be there will be too much duplicate content on many many pages.
On-Page Optimization | | vladokan0 -
Sudden Site Rankings Drop
Good day guys, We have been following strict SEO strategies for the past 6 months, all sites have been improving incredibly well, all except one. The site in question is http://bit.ly/IH4pkM . The site is regarding automotive spray booth equipment. We were ranking on the first page for the keyword "spray booth" (which is the most important one), at place #4 for weeks on end. However since half-way last week, the site has been dropped to half-way the second page (#17). There are barely any crawler errors listed for our campaign on SEOMoz. There were several pages of which the meta description was missing, but that has been fixed earlier this week. When it comes to link building, I looked at what the top competitors were doing, and was looking for unique link building opportunities myself. We have received 0 webmaster tools warnings as well. I do not believe we are penalized due to the "penguin" update. After all, if you search for for the company's name in Google, it is still listed on there (# 2). Nor have we been part of dodgy link networks at all. So my question is, what do you guys believe made us drop the rankings? Is there some on-page issues I am overlooking? Any recommendations to restore out previous rankings? Kind Regards, Roderic
On-Page Optimization | | Michael-Goode0 -
Geo-targeted content and SEO?
I am wondering, what effect does geo-targeted "cookie cutter" content have on SEO. For example, one might have a list of "Top US Comedians", which appears as "Top UK Comedians" for users from the United Kingdom. The data would be populated with information from a database in both cases, but would be completely different for each region, with the exception of a few words. Is this essentially giving Google's (US-based) crawler different content to users? I know that plenty of sites do it, but is it legitimate? Would it be better to redirect to a unique page, based on location, rather than change the content of one static page? I know what the logical SEO answer is here, but even some of the big players use the "wrong" tactic. I am very interested to hear your thoughts.
On-Page Optimization | | HalogenDigital0 -
Multiple locations
We have 3 offices, at the moment we have the address of each office in the footer using the schema.org format. We are also creating individual pages for each location, the address on these pages will also be in the schema.org format. Is having locations in both the footer and on individual location pages the best way to go?
On-Page Optimization | | cottamg0