Link Diversity
-
With the current updates in the Seo world how critical is link diversity. We are revamping our site and planning to add many new pages to our site and planning to build links to relevant pages with relevant anchor texts keywords. Also we are planning to add relevant H1, H2 and H3 tags with metatag description and content with keyword rich content specific to that page. Any advise
-
Chris Menke, Francisco Meza , Jeepster thanks for your response
-
For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.
I couldn't agree more. Yet I've seen internal pages on high-authority sites rank #1 for very competitive keywords -- despite having no external inbound links and just a handful (4-5) of internal IBLs.
-
Hey Francisco, my understanding is that what you described above is called "deep linking", rather than "link diversity".
Also, Chris, the web could probably do without another keyword rich page of anything--certainly us users could. Rather, think creative, think engaging, think audience, think business objective when you put your pages together.
-
i partially agree with Chris. However, links need to be distributed to different landing pages. For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.
-
Link "diversity" describes the degree to which a site's back link profile is spread among sites on different IP addresses, as opposed to all of them coming from a single site or IP address. Link diversity is important because a site with any number of links would most naturally get them from a variety of sites on different IP addresses. If all the links come from one domain or one IP address, then there is the appearance that manipulation may be taking place.
It is believed that Google's algorithm is able to throttle the value of a site's back links if their diversity is inconsistent with the pattern of links displayed by similar sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel Sponsored on Internal Links
Hi all. Should you use rel sponsored on internal links? Here is the scenario: a company accepts money from one of their partners to place a prominent link on their home page. That link goes to an internal page on the company's website that contains information about that partner's service. If this was an external link that the partner was paying for, then you would obviously use rel="sponsored" but since this is a link that goes from awebsite.com to awebsite.com/some-page/, it seems odd to qualify that link in this way. Does this change if the link contains a "sponsored" label in the text (not in the rel qualifier)? Does this change if this link looks more like an ad (i.e. a banner image) vs. regular text (i.e. a link in a paragraph)? Thanks for any and all guidance or examples you can share!
Technical SEO | | Matthew_Edgar0 -
Avoid too many internal links
My site is being flagged in Page Optimization Score for "Avoid too many internal links", but the warning doe snot tell me how many internal links are on a page. How can I find this?
Technical SEO | | Zambezikid0 -
Broken canonical link errors
Hello, Several tools I'm using are returning errors due to "broken canonical links". However, I'm not too sure why is that. Eg.
Technical SEO | | GhillC
Page URL: domain.com/page.html?xxxx
Canonical link URL: domain.com/page.html
Returns an error. Any idea why? Am I doing it wrong? Thanks,
G1 -
Assessing Link Profiles
Hi Guys, When doing a link cleanup, it can be sometimes hard to tell, how a link got there (i.e is it natural or not). Apart from spammy directories, blog comments and forum profiles, some link exchanges could have been done naturally with just very good outreach. If you were looking at this one:- http://5startemplates.com/communications_links(4).html Would you say remove if I know they have definitely taken part in link exchanges (their link profile seems to suggest they have) or just change it to a brand/url. This sites rankings have been tanking due to duplicate content and possibly (although not definitely) a penguin update too. Any advice would be great! Kind Regards Neil
Technical SEO | | nezona0 -
Number of links in new nav bar
Hi We've just had a spanky new design implemented on Hypnosis Downloads.com My concern is over the top nav. While it's nice for users to get those handy dropdowns, it adds a lot of links to every page, and spreads link weight out equally over all sorts of pages. The place I really want the link weight is under the Downloads link - in those categories and so I am thinking about removing dropdowns for everything but this category. Does that sound like a sensible move to you? Is it likely to actually make a difference? Cheers Roger
Technical SEO | | RogerElliott0 -
Is this a good link?
Found a .gov link to my website www.kars4kids.org. The url it links to is http://www.nyc.gov/cgi-bin/exit.pl?url=http://www.kars4kids.org/ which does eventually redirect to kars4kids. Will search engines see this as a link?
Technical SEO | | Morris770 -
Is this seen as a Link Exchange
If i give a self serve banner ad to someone on my blog or a image with a link and they give me a text link ad is that in googles eyes a link exchange or a one way link.
Technical SEO | | DavidKonigsberg0 -
Canonical Link for Duplicate Content
A client of ours uses some unique keyword tracking for their landing pages where they append certain metrics in a query string, and pulls that information out dynamically to learn more about their traffic (kind of like Google's UTM tracking). Non-the-less these query strings are now being indexed as separate pages in Google and Yahoo and are being flagged as duplicate content/title tags by the SEOmoz tools. For example: Base Page: www.domain.com/page.html
Technical SEO | | kchandler
Tracking: www.domain.com/page.html?keyword=keyword#source=source Now both of these are being indexed even though it is only one page. So i suggested placing an canonical link tag in the header point back to the base page to start discrediting the tracking URLs: But this means that the base pages will be pointing to themselves as well, would that be an issue? Is their a better way to solve this issue without removing the query tracking all togther? Thanks - Kyle Chandler0