How do YOU use site explorer?
-
I normally use open site explorer to identify links that competitors of my clients have and sometimes this gives me what I call 'some low hanging fruit' to go after. (and of course links that are more challenging to get)
I don't know why this didn't occur to me sooner. If my client is a chiropractor why not look at the links for 50 or 100 of the top rankings chiropractic sites all over the US? This would HAVE to uncover a wealth of blogs to comment on that have good authority, great industry associations, publications, forums - a whole wealth of items.
It made me wonder how many people use site explorer like I have been (top 3-4 competitors that your client has) or identifying links pointing to LOTS of competitors? How do you use it?
Couldn't you almost base an entire link building campaign using OSE? Why would this be a bad idea if not?
Just some random thoughts. THE WEEKEND IS ALMOST HERE - Have a great day everybody!
-
One way I use it is for ideas of types of links I might be able to get for my husband's business (selling model RC warships). There are only a couple of competitors for the fiberglass ship hulls in the US, so I look at their backlink profile. Just this evening I was browsing through, and saw that my competitor had a link from a crew website for people who had served on a certain ship, for anyone interested in building a model of that ship.
We don't carry the same hull so we couldn't get a link on that page, but we do have about 35 hulls, so there are opportunities for several links from other sites.
-
If this is the case for me, then i would just take top 2 competitors only with all their links. And then start refining the each links manually whether this is okay to consider or simply ignore the one, finally you will get clean links opportunities areas where you need to build links and compete your competitors. I won with THIS. .yes, you can too!
-
You could build a link campaign entirely around OSE but I would also look at other options too that competitors haven't thought of.
-
We use OSE exactly like you do, but also use it as an education tool for our clients. Many people has so many misconceptions about SEO and if you take the time to explain the basis of what you are actually doing they will see the value.
-
hi
Sure you could. We use it to export link reports to excel and then filter by moz page rank. we'll do that for every site that comes up in google under terms we want to compete for. next, we'll add a column in excel for yes/no to qualify the links in terms of whether we can/should go after them. It's a great tool to wrap your head around what other sites are doing and where you are relatively and to get in that "link circle" so to speak.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How are you using Moz Content?
Hey people, I just subscribed for Moz Content and I am wondering how are other professionals using it as a strategy tool. Today I just released a blog post talking about how larger content impacts PA. Not a big deal. I would appreciate some ideas and insights.
Moz Pro | | amirfariabr0 -
Spammy Directories Using Title Meta-Tag For Link
I've been noticing a growing amount of spammy directories using my title Meta-Tag to create a link back to my site. Since my title uses competitive keywords, these external links on spammy directories look over optimized and I fear an algo penalty might get triggered. Should I be concerned and what can I do?
Moz Pro | | alrockn0 -
Low KDS but high DA for all page 1 sites
Hi there A KDS report question... My client has a keyword with a low KDS (garden hose - 28). Intuitively this seemed too low, and when I checked what ranks, it is all high quality brand sites with high DAs. Admittedly the specific pages ranking have low PAs, but I can't see my client ever being able to compete with these big boys right now. How come the KDS is so low? This seems just wrong as the metric implies it is a good keyword to target - I know there are always lots of other things to check, but this does make me less confident with KDS reporting Anyone got any thoughts on this? Many thanks
Moz Pro | | Chammy3 -
Why would my site return an error when using Open Site Explorer to crawl it?
I have built several new sites over the last few months for others, but recently built a new one for myself. I have gone through most of the checklists from this site to address on-page SEO, and now I am looking at link building. When using Open Site Explorer, I receive an error saying that no information about the URL is available, even when I add competitor sites. Wondering if this is a common issue and if there is a convenient remedy? thanks!
Moz Pro | | MindSpark0 -
Need Good Idea for my new site SEO strategy.
Hello, I register new domain and i research on keywords and got 16 keywords for 16 pages one keyword for every page.
Moz Pro | | wildcat143
now i want SEO of my site please give me some good idea how to do my white hat SEO of my website? 16 pages + 16 keywords
How many backlinks submission i can do daily base? Directory submission?
Social bookmarking submission?
Blog comment?
Articles submission?
any more..................... Hope you will give me positive response. Thanks0 -
What do you use for site audit
What tools do you use for conducting a site audit? I need to do an audit on a site and the seomoz web crawler and on page optimization will takes days if not a full week to return any results. In past Ive used other tools that I could run on the fly and they would return broken links, missing htags, keyword density, server information and more. Curious as to what you all use and what you may recommend to use in conjunction with the moz tools.
Moz Pro | | anthonytjm0 -
How do you solve this issue? Pages coming up as [No Title] in Open Site Explorer
I see this when researching top pages. I know for a fact that the pages have title tags that appear to be fine on google and our site, so I'm not sure what the [No Titlle] means or why it's appearing in Open Site Explorer. Thanks!
Moz Pro | | JasonBilog0