Changing Business Addresses
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Anyone have a good local search "best practices" resource for advising a client who is changing business addresses (aside from cross your fingers).
For example, order of updating local citations (website first, google places, others).
Time frame for update to take effect? Other issues folks have faced in updating addresses?
I regularly follow David Mihm, Mike Blumenthal, & Andrew Shotland, I was just curious what the Moz community might be able to add.
Thanks.
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Thanks Mike.
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Thanks Ryan.
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I recommend performing a local search audit and fixing as much as you can. Of course start with your website, Google, Yahoo and Bing. Then you'll probably want to submit to Localeze as well. I would still manually correct as much data as possible which you'll uncover as part of your local search audit. Instructions for the audit can be found here: http://www.localsearchtoolkit.com/blog/local-seo/how-to-conduct-a-local-search-audit/
Good Luck to ya!
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I just learned that I'll be dealing with this issue next year and began thinking about it too. The vague strategy I formed was to update addresses in this order:
1. Website
2. Google Places
3. Yelp
4. LinkedIn
5. Then go over site logs to pick up the rest.
Its too bad you can't 301 a building huh?
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