Location targeting with no physical location
-
If you have no physical premises (i.e. operate online) but you only serve clients in a specific area, what is best practice for targeting a local area?
I know G. Places can be used if you have a premises, and that .co.uk / hosting server location make a difference, but beyond that... ?
Thanks!
-
Branagan's suggestion is a good one. You might also want to consider blogging in a manner that highlights geographic terms associated with your target audience.
-
Muchos gracias
-
Apart from server location, your link profile carries a lot of weight. For example, if you are targeting users in Germany, you'd want to get links from German IP's and .de domains.
Besides that, the other important thing would be to establish your geographic target within GWT (domain geolocation). You can read more here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Geographical targeting with Magento
We have a Magento store, with multiple stores/domains setup. There is only really one reason that we have the multiple domains; we use an automatic GEOIP store switcher to send a customer to the right store, so that they pay the proper shipping, see the proper pricing etc, and a couple small differences in the design templates. But all the content is identical. So we have: domain.com (main website)
Technical SEO | | maartenvr
domain.ca (where most other countries are directed to based on GEOIP)
domain.eu Since the content is the same, what is the best strategy here? I looked at several options: 1. Custom canonical urls, making each page on the .ca and .eu use canonical url of the .com
2. Completely block the .ca and .eu from robots.
3. Leave it the way it is0 -
Event Schema markup for multiple events (same location/address)?
I was wondering if its possible to markup multiple events on the same page for one location/address using the event schema.org markup? I tried doing it on a sample page below: http://www.rama.id.au/event-schema-test/ Google's schema testing tool shows that its all good (except for warning for offers). Just wanted to know if I am doing it correctly or is there a better solution. Any help would be much appreciated. Thank you 🙂
Technical SEO | | Vsood0 -
Target Keywords not being picked up by Moz On-Page Grader
Thanks in advance for any help, It seems our target keyword "digital marketing agency" is not being picked up by yoast or the on-page grader as having the keyword in our home page content. Exact Keyword Used in Document Text at Least Once comes back as a zero. When we run our website through Google Webmasters fetch tool the keyword shows up fine in the content. Any ideas how we can fix this?
Technical SEO | | DerekDenholm0 -
Target="_blank"
Do href links that leave a site and use target="_blank" to open a new tab impact SEO?
Technical SEO | | ChristopherGlaeser0 -
Creating a Target URL For 301 Redirect in Wordpress
I am confused as to what to put in as the target URL. Is this just a new URL that I must create a name for? I am having trouble finding any answer for this on the internet, just more people asking the same question. I am finally realizing that all the information is found right here at SEOmoz to both learn and ask questions about.
Technical SEO | | lartinos0 -
Targeting by IP Address... SEO Issues?
I'm setting up a site to display a different site header graphic depending on which U.S. State the IP address is coming from. In theory we may end up doing 50 different images, although we'll probably start with 4 or 5 and then the other states will get a "default". How will the SE's treat this... if it's just an image change, but the text on the page is the same, will it affect anything? Any best practice advice out there? thanks!
Technical SEO | | JMagary0 -
I physically changed my URL and now I have two...How do I get rid of the old one?
Hi, I physically changed my URL as something else and now Google thinks I have two duplicate pages (I know not to do this in the future). e.g. I had www.example.com/i-like-seo.aspx and changed it to: www.example.com/i-love-seo.aspx Google sees this as two pages now and my CMS system is only showing one page (The new page) Also, SEOMOZ is seeing two pages and further more sees them both as having two different amounts of inbound links? When I change content on the new url page, the old url page also updates. I'm really confused as to what has happened here and don't know how to get rid of the old url so that Google doesn't think that I have duplicate content. Any help to what has happened or how to fix it would be so helpful and appreciated. Many thanks.
Technical SEO | | CoGri0 -
Rel=Canonical Header Location
Hello, I've been trying to get our rel=canonical issues sorted out. A fellow named Ayaz very kindly pointed out that I'm trying to put the code into the wysisyg editor, but this might not be the best place to put the code. We are using Drupal 6. Where do I insert the code? head> <link rel="canonical" href="http://www.example.com/blog/my-awesome-blog-post"> Thanks!
Technical SEO | | OTSEO0