Infinite Scrolling & "Long Scrolling" same or different??
-
Can anyone please confirm for me the difference if any, between site design that incorporates Long Scrolling and Infinite Scroll?
I was told (by an unnamed source) these were different designs and that "long scrolling" is better for SEO . However, in all my research I am unable to prove there is any difference between the two. I understand Infinite scroll may include Ajax, but does that mean Long Scrolling does not?
If anyone has any references or can supply any further education here, I'd appreciate it!
Thanks!
-
Cool - yeah that was a good question. Again I think how you proceed depends on exactly what your strategy is. And if you really don't have a ton of content to justify the infinite scroll then I can see that advantages of getting it all one page - but if it is cumbersome for the user then that is where infinite scroll is so helpful.
-
Hey Joel,
Thanks for that answer! Yes, long scrolling i.e. all content on one page, vs infinite which is what Adam mentions in his post. I did read that post, and completely understood it, but I haven't seen anything on the actual topic of "long scroll vs infinite" and therefore I was unaware there was any difference.
Thanks for clearing that up, I have a more clearer understanding - great answer !
-
Am I correct in assuming that by "long scrolling" you mean just putting all of the content on one page?
When you are doing infinite scroll you are in essence creating multiple pages and the infinite scroll makes them appear to be one. Disable javascript in your browser and make sure all of the links to those pages are working. If they are not working you have a big problem.
I can see what your "source" is arguing for, i.e. the content on the other pages won't support the SEO for the main page in the same way that they would if they were part fo the page/ However you can adapt your strategy to make multiple pages support your SEO efforts. Having pages that take forever to load because they are overloaded with content isn't good for SEO either so from a UX perspective I like infinite scroll.
Here is a good read:
http://www.adamsherk.com/seo/seo-tips-for-infinite-scrolling/
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WordPress redirects are taking too long to navigate: Anyone ever faced this?
Hi community, We are using wordpress website. We have redirected hundreds of URLs from wordpress redirect manager for last 10 years around. Suddenly from last one week, the redirects are taking too long to navigate to the pages; like around 1 minute. Could you anybody face the same issue? Please help me on this. Thanks
Web Design | | vtmoz0 -
What factors make a ranking difference between Desktop and Mobile?
Hi all, What makes a website rank better on mobile? Usually page load speed and mobile responsiveness matters and makes a difference to rank w website better on mobile than desktop. our website is surprisingly ranking better on Mobile but not much on desktop. What might influenced here in improvement in mobile ranking and drop in desktop? Thanks
Web Design | | vtmoz0 -
Pushstate and Infinite Scrolling Article Pages: Is it detrimental to not change URLs as the page is being scrolled?
I've noticed a recent trend of news sites using infinite scrolling on article pages to garner more pageviews and I can assume serve up more ads. Here is an overview. Here is an article from NBC news that uses this technique: http://www.nbcnews.com/pop-culture/music/grammys-2016-here-s-why-adele-s-performance-was-out-n519186 Studies have shown that this technique has decreased bounce rates by +15% for some sites. My question is: If a site is using the technique without changing URLs as the user scrolls down what overall negative effects does this have? Obviously you wouldn't be getting credit for the extra pageviews but I was wondering if there were any indexation implications with this. Here is an example of article infinite scrolling without changing the URL: http://www.wftv.com/news/national-content/deputies-wife-attacks-husband-because-he-didnt-get-her-a-valentines-day-gift/87691927
Web Design | | Cox-Media-Group1 -
For a real estate website, is a different mobile site warranted vs a responsive site?
I researched the major real estate websites: Zillow, Trulia, Remax, Keller Williams, Century 21, etc. They all have a separate mobile site and not a responsive one. The client wants it to be easy to search for properties from a smartphone. Is it possible to get a responsive version of a real estate website on a smartphone?
Web Design | | MassMedia0 -
Question & Answers Forum pluggin for wordpress
I am looking to install on my website a Question & Answers Forum pluggin for wordpress Like MOZ Q&A What pluggin do you recommend for questions and answers Would be to replace the one on this site that i don't like due to some problems i have on configuration. http://www.propdental.es/dentista/
Web Design | | maestrosonrisas0 -
Our "home page" is behind a member wall, options?
So www.pch.com(portal) redirects to www.pch.com/unrecognized(landing page) if you are not registered with us and logged in. This means that the search engines are not logged in, so they see only our landing page. It used to be that there was no portal/home, on pch.com, that was just the landing page, but that changed about 6 months ago. We do rank for our brand terms, but my company would like to rank for terms like "sweepstakes." They DO understand why we don't, thankfully. They don't think SEO is magic voodoo. They get it. But they asked for options, as I have said that the portal on www.pch.com really is a good page to optimize for non-brand, core terms like sweepstakes....but only if the search engines can see it. I gave them these options, and they asked me to seek out more. So any thoughts would be good: 1. Best case scenario would be to abandon the landing page, just have the keyword rich portal page be the actual home page with no re-direct. (this won't happen, but I decided it needed to be first on my list). 2. Turn the portal into the home page (remove the redirect), but have the landing page overlay in a light box. This should, if I am not mistaken, be a best of both worlds situation, where the light box landing page would still have all of the value of the actual keyword rich portal page behind it. 3. If the landing page has to remain as it does now with the non-logged in redirect to it, change the URLs so that the landing page is www.pch.com and the portal becomes www.pch.com/members/ or something like that. Any other thoughts? Thanks! Kenn Gold Publishers Clearing House
Web Design | | Kenn_Gold0 -
Drop Down Menus & SEO?
Do these typically have a negative impact on SEO? I know this is kind of a vague question, does it make it harder to spider? Are there SEO friendly ways of coding these? There are so many sites out there that have these, so I've got to assume it's different on a case by case basis.
Web Design | | MichaelWeisbaum0