Local Search: Technically optimised for Reviews & Stars, but not showing in SERPS
-
Hi,
for over a year now we actively use schema.org into our yellow pages platform.
Simultaneaously we managed to set up a review platform to attract more users to write reviews.We also monitor closely local search experts like (blumenthal and co ). So I learned in this post http://blumenthals.com/blog/2013/07/19/how-many-reviews-to-get-the-star-treatment-somewhere-between-4-and-5/ that it takes you 4-5 reviews to get the star treatment by Google.
But at this moment, I cannot find any star treatment. For example on this listing http://www.goudengids.be/hollywok-kortrijk-kortrijk-8500/1/ you can notice the presence of 6 review (http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.goudengids.be%2Fhollywok-kortrijk-kortrijk-8500%2F1%2F) but in Google itself it is not displayed as such.
So my question is: in your experience, are there any other parameters that will trigger the stars to appear?
-
Basically I learned that you cannot put schema markup in tags, everything is fixed now.
-
Hi,
I received an answer from the Google Rich Snippets Team. For the moment I cannot fully understand what this all means. Seems I'm hiding content, but not clear yet how. If any of you experts can help me out. I'll try to get an answer at google.
This is the mail i received this morning:
Hello Pieter,
Thank you for your interest in rich snippets for your site.Google can’t display rich snippets for your site goudengids.be because of the following issue(s):
Your content is marked up for rich snippets. But all the values of the attribute has been marked up under the content attribute. We allow the use of content attribute only when we need values in the machine readable format such as for currency. Please markup the actual content on the webpage.
Example URL:-http://www.goudengids.be/mort-subite-a-la-brussel-1000/#sayso-reviews
Markup Type: Review-aggregate
Hidden content:
http://schema.org/CafeOrCoffeeShop">http://schema.org/PostalAddress"> http://www.alamortsubite.com" />http://schema.org/AggregateRating">http://schema.org/Review">http://schema.org/Rating"> http://schema.org/Review">http://schema.org/Rating">
Once you have fixed your markup, run your pages through the rich snippets testing tool <http://www.google.com/webmasters/tools/richsnippets> to check for errors. When you’re all set, use the rich snippets submission form <http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback>
to resubmit your site.
Thanks again,
Google Rich Snippets Team
-
Hi Goudengids,
Thank you for explaining that! I think some members may have assumed you were a local business owner hoping stars would show up from your single business website, but now you've clarified this. I have never worked with a YP site, hands on, but I think two things would be at play here.
-
That you've got correct markup on your individual pages. Use: http://www.google.com/webmasters/tools/richsnippets to check if your markup is correct.
-
The authority of your pages, in Google's mind. Could there be any issues going on with duplicate content between goudengids.be and goldenpages.be? Typically, I see YP sites have a single domain with sub-sections for different languages, so the structure you are using is not what I'm used to seeing.
Also, how well you manage your review base may be a factor. For example, on a page like this one, I see 3 identical reviews: http://www.goudengids.be/qn/business/detail/en_BE_YP_PAID_248495_0000_76551_7575_2013000536113021/
You know how strict Yelp is with their filters and quality controls. Your YP might consider implementing stricter quality controls, too, in order to influence Google's 'trust' of your product.
Just some suggestions, and I do hope you will get a helpful answer at Google's support forum.
-
-
Hi Miriam,
we are the official belgian yellow pages website www;goudengids.be, with platform i was referring to our website.
-
Hi Goudengids,
Can you explain this in a little more detail:
"for over a year now we actively use schema.org into our yellow pages platform."
Do you mean you are running a yellow pages-type website? Or something else? More detail would be helpful, and it's good you've started a thread in the Google support forum. Some very smart folks there, for sure!
-
Hi, thx for the link to the support page.
I believe our markup is according the guidelines, no errors in the rich snippets tool, so therefore i posted the question on https://support.google.com/webmasters/contact/rich_snippets_feedback
I'll keep you posted if I receive any feedback.
-
In addition to Bereijk's answer, have you tried testing it with the Google Structured Data Testing Tool? http://www.google.com/webmasters/tools/richsnippets
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to remove number of products in your Google SERP?
I want to remove number of product appearing in search result. Sharing the screenshot as reference. ecrUriH
Technical SEO | | RaviM0 -
I have made my new website live. But while checking in Google it is not showing in search result ( site: www.oomfr.com ). Can anybody please advice.
Hi Team, I have made my new website live. But while checking in Google it is not showing in search result ( site: www.oomfr.com ). Can anybody please advice.
Technical SEO | | nlogix0 -
Why has my search traffic suddenly tanked?
On 6 June, Google search traffic to my Wordpress travel blog http://www.travelnasia.com tanked completely. There are no warnings or indicators in Webmaster Tools that suggest why this happened. Traffic from search has remained at zero since 6 June and shows no sign of recovering. Two things happened on or around 6 June. (1) I dropped my premium theme which was proving to be not mobile friendly and replaced it with the ColorMag theme which is responsive. (2) I relocated off my previous hosting service which was showing long server lag times to a faster host. Both of these should have improved my search performance, not tanked it. There were some problems with the relocation to the new web host which resulted in a lot of "out of memory" errors on the website for 3-4 days. The allowed memory was simply not enough for the complexity of the site and the volume of traffic. After a few days of trying to resolve these problems, I moved the site to another web host which allows more PHP memory and the site now appears reliably accessible for both desktop and mobile. But my search traffic has not recovered. I am wondering if in all of this I've done something that Google considers to be a cardinal sin and I can't see it. The clues I'm seeing include: Moz Pro was unable to crawl my site last Friday. It seems like every URL it tried to crawl was of the form http://www.travelnasia.com/wp-login.php?action=jetpack-sso&redirect_to=http://www.travelnasia.com/blog/bangkok-skytrain-bts-mrt-lines which resulted in a 500 status error. I don't know why this happened but I have disabled the Jetpack login function completely, just in case it's the problem. GWT tells me that some of my resource files are not accessible by GoogleBot due to my robots.txt file denying access to /wp-content/plugins/. I have removed this restriction after reading the latest advice from Yoast but I still can't get GWT to fetch and render my posts without some resource errors. On 6 June I see in Structured Data of GWT that "items" went from 319 to 1478 and "items with errors" went from 5 to 214. There seems to be a problem with both hatom and hcard microformats but when I look at the source code they seem to be OK. What I can see in GWT is that each hcard has a node called "n [n]" which is empty and Google is generating a warning about this. I see that this is because the author vcard URL class now says "url fn n" but I don't see why it says this or how to fix it. I also don't see that this would cause my search traffic to tank completely. I wonder if anyone can see something I'm missing on the site. Why would Google completely deny search traffic to my site all of a sudden without notifying any kind of penalty? Note that I have NOT changed the content of the site in any significant way. And even if I did, it's unlikely to result in a complete denial of traffic without some kind of warning.
Technical SEO | | Gavin.Atkinson1 -
Local Google vs. default Google search
Hello Moz community, I have a question: what is the difference between a local version of Google vs. the default Google in regards to search results? I have a Mexican site that I'm trying to rank in www.google.com.mx, but my rankings are actually better if I check my keywords on www.google.com The domain is a .mx site, so wouldn't it make more sense that this page would rank higher on google.com.mx instead of the default Google site, which in theory would mean a "broader" scope? Also, what determines whether a user gets automatically directed to a local Google version vs. staying on the default one? Thanks for your valuable input!
Technical SEO | | EduardoRuiz0 -
No Local & Global Search Volumes Next to Competition%
Hi everyone at Moz, I am quite happy with the Moz tool but am surprised that search volumes do not seem available... What is the current status of the situation described in the Q&A below? http://moz.com/community/q/why-does-the-keyword-difficulty-tool-shows-no-search-volume When handling avg. of 1000 keywords and paying for a tool to calculate volume, competition & KEI I find it weird and annoying to find this information is not available. Does this mean that for each keyword one would have to enter it in the Google adwords keyword tool Thanks for your much needed help on this matter as this is difficult to sell to my clients and I need to make final Keyword choices soon and have no data availble. Greetings, Fries
Technical SEO | | Fries0 -
Parallax Scrolling & SEO
Does anyone know the impact of Parallax scrolling from a SEO prospective?
Technical SEO | | AlgoFreaks0 -
Verifying hreview reviews
Hi all, I'm trying to get all the microformats done for reviews on a few sites, and would like clarification for aggregate reviews. Specifically, if I create an aggregate reviews page and put that a product or company has a 9 out of 10 rating, with 15 reviews (counts) am i correct in thinking that I then need to make sure that there are indeed 15 individual reviews on the same page, each listing their own score (votes) to ensure that the figures for the average come out right?
Technical SEO | | CenturionSigns0 -
Does a CDN affect search rankings?
I feel kind of stupid asking this, but if i use one it would speed things up quite a bit. It is for a ecommerce website, any guidance on this would be awesome!
Technical SEO | | Hyrule0