Is a lot of inbound traffic coming from site a problem for SEO?
-
We have a site which is going to deliver content to a big news site and in return we will receive a lot of traffic from the news site.
Estimates are that it will be about 50% of our daily traffic.
Before this we have about 2000 daily visits, where 50% is from organic traffic.
How will this affect our rankings?
(It should be pretty obvious to Google that an increase like that in reffered traffic is bought - which I assume will ahve a negative impact on our organic rankings)
What is the best tactic to use - regarding SEO - if (when) we proceed to deliver content/recieve traffic from that news site? (we have a lot of decent rankings on several branch keywords, and we don't want to risk those rankings. On the other hand - if we could improve our rankings from this deal - we would like inputs to that as well?
Best regards,
Chris
-
One other thing...
I'm assuming (hoping) that the content you will be providing the news site will be original and not reprinted on your site. If you do reprint on your site, you should use a canonical tag to establish the originator of the content, which the news site will probably want to be them.
Also, if you have setup a Google+ authorship account, you can claim authorship of the articles that are being published on the news site as well as content on your own site. That can help with your search rankings as well. Right now, Google says authorship doesn't affect rankings (which i think is debatable), but I know for a fact that it does affect personalized results.
-
If you are paying for the site to publish your content or even if it's like a guest blog thing, you should use no-follow for the links. Google shouldn't care if you get a huge bump in traffic (technically, they say the Google search algorithm doesn't ever look at analytics data. So, the bump in traffic should be any concern for you, only the new links. As long as you no-follow the links, you should be fine. In fact, that's specifically what Google says to do if you are paying for links or guest blogging.
Kurt Steinbrueck
OurChurch.Com -
Thanks a lot Dennis
-
And which should I choose on links from the news site - do-follow or no-follow?
Normally I would always choose "do-follow" but in this instance - where I have some fears that Google would see it as bought traffic (which it in some way is) - I am contemplating no-follow...but will it make any difference?
Chris
-
Id make sure your site can load fast, promote engagement with social media, other posts you have or whatever, so you lower your bounce rate and improve your inbound signals. You should be ranking better than ever after that. Just keep them on the site and make good use of your traffic
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
INBOUND LINKS FROM OTHER OWNED BRANDS HARMING MY MAIN SITE?
Hey, I work for a company that owns 5 brands, all pretty large sites with 10,000s of pages. We have one primary site, that has inbound links from all the other owned sites (4) resulting in 950k backlinks pointing to the domain. For context, the primary domain has 781 referring domains (with 4 of them being the other owned sites). My question was, will this excess of linking be harming the primary domain? Will the ration of backlinks to referring domains be seen as a negative quality indicator? Charlie
Link Building | | charliehowes10 -
Www and non www site
We have 2 sites one with and one without www - http://forrestwilliamssolicitors.com/ The www site has no content and just re directs to the non www site. I have added some links to the site but stupidly have split them between the 2 sites so I am assuming that the links to the www site are a waste? There aren't many to be fair so I may be able to just simply go back to the link and change it but do I need to? Also could someone explain in simple terms what the difference between the 2 sites is and why we need both! Many thanks
Link Building | | stevewilliams0 -
How do we get rid of irrelavant inbound links
Hi Moz Community, We were previously doing Content services and Design services. Now, we are only into design service and we have deleted all content services related pages. Our website has many inbound links coming because of the content services pages but they are not relevant to our present service anymore. Will this affect our credibility on google and other search engines? We have applied 410 code to many of these old pages. We have also redirected some of them to the wayback pages. However, they still appear as one of the popular pages. Is there any solution for this? What can we do to do away with many of these inbound links coming to our website which are not relevant anymore to our current service? Your advice is so much appreciated. Thanks!
Link Building | | Chillibreeze0 -
Linking root domains to your own site
I have been using the moz open site explorer tool and glancing at my competition. I noticed most sites if not all in the linking domains section have a link to there own site. How do i do this? On my site i have no established links and my score is only 1/1. Even with lower ranking sites that have there own site linking to there self have a 16/16. Any help would be appreciated I am pretty new to all of this. thanks
Link Building | | unlimitedairbrush0 -
Outbound links for SEO
A colleague of mine is arguing that having the right outbound links on your website is important for SEO. It seems to me that it would help Google and other SEs to categorize your site, but it wouldn't be a significant ranking factor in itself as anyone could do that. This is being used as an argument to keep links on our site linking to theirs. I've not done any experiments with it, however, and the site in question is ranking fairly well currently. I just don't think that's the main ranking factor as they have fairly good backlinks as well. Anyone have direct experience with this sort of argument? Thanks, Tom
Link Building | | TomBristol0 -
Can copyright links to your site have a negative impact on your SEO?
many of the websites we designed have a copyright link in the footer. Like: webdesign by company name then this is made a hyperlink to our company website. Some of these websites have a high PR and other metrics but rarely are about webdesign. What is a clever thing to do? Tom
Link Building | | Onlinq0 -
SEO advice for Link roundup
I publish a link roundup on my company blog on weekdays.
Link Building | | maribha
Example: http://www.shack.co.in/blog/argolinkroundups/daily-trail-game-jams-future-of-mapping-and-chomsky-on-education/ I do this using a Wordpress plugin created by Project Argo for NPR news websites. Right now, these link roundup pages have a very low authority score. Could you suggest a checklist of things to keep in mind while doing SEO for link roundups? Thanks, Abhiram0 -
Over 47.000 inbound links from one site - can it hurt my rankings?
Im currently having some banner commercials on a relatively large Danish forum. I talked the forum owner into maing the banner "dofollow" so i could get the "juice" from the site, however im in doubt if this is good or bad for my SEO. Webmaster tools is telling me that i now have over 47.000 links from this forum. it seems like a Lot of links considering that i only have external links from about 5 other sites and the fact that my site is quite new. It seems like my site is not ranked very good yet(as mentioned in another question). I hope someone has some input 🙂 Best reguards
Link Building | | Havalina0