Where does Schema.org Microdata go on a page?
-
Say you've got a Magento e-commerce site and you want to add Schema.org Microdata to it to take advantage of Google's Rich Snippets feature.
Would the markup be part of the page's HTML TITLE . . . or somewhere in the bare-bones description (usually wrought by inputting data into separate fields in the CMS), e.g.,
Item: Something
Price: $00.00
Short Description: blah, blah, blahOr, hidden somewhere in the header?
Or, can it be marked-up somewhere beneath my lengthy (and Panda-friendly) content and subsequently extracted by Google and highlighted in the SERPs?
Admittedly, I'm more than a bit late to the Schema.org party and I'm a content-guy anyway; and not much good at under-the-hood stuff. I figure I'd better get my chops together, now.
I've searched Moz.com's Q&A as well as Google's and Schema.org's and haven't come up with an answer yet that doesn't require that I learn a whole new vocabulary.
-
Yes, your question makes sense.
You can put the schema.org properties in any order, but spitting the description like that is going to be problematic. I would also suggest that your example is tedious to read and lacks a product description heading. A more realistic example would be:
h1 Widget /h1
The widget comes in blue, green, ...Hiding the price in the middle of the description is also difficult for humans to read. Putting aside the schema syntax, the example IMO is a poor user experience.
-
Perhaps I worded my question poorly.
When I've tested Schema.org, it returns a result that looks something along the lines of:
Item: widget
Price: $00.00
**Short Description: **blah, blah, blah, blah, blah, blah, blah, blah, blahBut, what if my on-page content reads:"The **widget **comes in blue, green or yellow, and costs $00.00. It blows away the competition and could easily be described as blah, blah, blah, **blah, blah, blah, **blah, blah, blah."
In other words, the page's content is written in a narrative form, and I'd rather not have that narrative broken up with a block showing just the Item, Price, and Description—but, I'd still like to have the benefits of rich snippets.
Did that make more sense?
-
I do not work on Magento, I work with Prestashop, but I think you might come across the same problem I did with my clients. Google does not specifically say you cannot pass a product amount with a currency sign, but I have found they will not accept the "offer" if the price has a currency sign. We had to develop a regex function in smarty to break the currency sign off of out products prices and they were all accepted after that.
-
Thank you. I'll give it a try.
-
The markup is used to identify what the content is. When a human sees
2003 Boxster, Red with Black convertible top, 26,000 miles, $14,000
we know someone is trying to sell something and we know what the item is, the description, and price, but search engines may or may not know this is a product for sale or is a review of a product or something else. The schema.org allows you to tell search engines this is indeed a product for sale and here are the attributes of that product including item name, price, etc.
So, in answer to your question, the markup goes in the body of the page and marks up the content.
Best,
Christopher
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it ok to repeat a (focus) keyword used on a previous page, on a new page?
I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.
Intermediate & Advanced SEO | | Vitzz1 -
Pillar pages and blog pages
Hello, I was watching this video about pillar pages https://www.youtube.com/watch?v=Db3TpDZf_to and tried to apply it to my self but find it impossible to do (but maybe I am looking at it the wrong way). Let's say I want to rank on "Normandy bike tou"r. I created a pillar page about "Normandy bike tour" what would be the topics of the subpages boosting that pillar page. I know that it should be questions people have but in the tourism industry they don't have any, they just want us to make them dream !! I though about doing more general blog pages about things such as : Places to rent a bike in Normandy or in XYZ city ? ( related to biking) Or the landing sites in Normandy ? (not related to biking) Is it the way to do it, what do you recommend ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
How would you handle these pages? Should they be indexed?
If a site has about 100 pages offering specific discounts for employees at various companies, for example... mysite.com/discounts/target mysite.com/discounts/kohls mysite.com/discounts/jcpenney and all these pages are nearly 100% duplicates, how would you handle them? My recommendation to my client was to use noindex, follow. These pages tend to receive backlinks from the actual companies receiving the discounts, so obviously they are valuable from a linking standpoint. But say the content is nearly identical between each page; should they be indexed? Is there any value for someone at Kohl's, for example, to be able to find this landing page in the search results? Here is a live example of what I am talking about: https://www.google.com/search?num=100&safe=active&rlz=1C1WPZB_enUS735US735&q=site%3Ahttps%3A%2F%2Fpoi8.petinsurance.com%2Fbenefits%2F&oq=site%3Ahttps%3A%2F%2Fpoi8.petinsurance.com%2Fbenefits%2F&gs_l=serp.3...7812.8453.0.8643.6.6.0.0.0.0.174.646.3j3.6.0....0...1c.1.64.serp..0.5.586...0j35i39k1j0i131k1j0i67k1j0i131i67k1j0i131i46k1j46i131k1j0i20k1j0i10i3k1.RyIhsU0Yz4E
Intermediate & Advanced SEO | | FPD_NYC0 -
Google indexing only 1 page out of 2 similar pages made for different cities
We have created two category pages, in which we are showing products which could be delivered in separate cities. Both pages are related to cake delivery in that city. But out of these two category pages only 1 got indexed in google and other has not. Its been around 1 month but still only Bangalore category page got indexed. We have submitted sitemap and google is not giving any crawl error. We have also submitted for indexing from "Fetch as google" option in webmasters. www.winni.in/c/4/cakes (Indexed - Bangalore page - http://www.winni.in/sitemap/sitemap_blr_cakes.xml) 2. http://www.winni.in/hyderabad/cakes/c/4 (Not indexed - Hyderabad page - http://www.winni.in/sitemap/sitemap_hyd_cakes.xml) I tried searching for "hyderabad site:www.winni.in" in google but there also http://www.winni.in/hyderabad/cakes/c/4 this link is not coming, instead of this only www.winni.in/c/4/cakes is coming. Can anyone please let me know what could be the possible issue with this?
Intermediate & Advanced SEO | | abhihan0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Should I merge these pages
I have this business and am not sure if I should have a separate page for all of the different roofing subservices or if i should put them all on one page. Even though they are separate, but related services, I feel they could end up competing against one another If I merge them I will also have more related and keyword rich content on one page that I could focus my efforts on.
Intermediate & Advanced SEO | | Atomicx0 -
Can a home page penalty cause a drop in rankings for all pages?
All my main keywords have dropped out of the SERPS. Could it be that the home page (the strongest) page has been devalued and therefore 'link juice' that used to spread throughout the site is no longer doing so. Would this cause all other pages to drop? I just can't understand how all my pages have lost rankings. The site is still indexed so there's no problem there.
Intermediate & Advanced SEO | | SamCUK0