Updating old dated pages or making new ones?
-
Hey All,
I'm working on a project that relies on deals with specific dates like a fair or rodeo. However, fairs happen every year during the same time. I'm not sure if I should delete the old ones or updated them with new information. What do you suggest?
-
This does help. Thank you for taking the time to answer!
-
This is great thank you for the insight!
-
If you have great links pointing to the old dated pages, just update them with new information. Generally its better not to have outdated info on your site, but sometimes pages are left, even if dated, as they have great links pointing to them. This gives you best of both, as long as the link does not say site.com/fair-2012 and you are adding new info to it. Might want to keep it general and not date specific.
Hope this helps
-
Place these pages on a permanent URL. Then update the content of that page as needed.
If you change the URL then all of the people who linked to your event page will then see their links hit old information or hit an error page if you delete the page. And, you don't want to do a new redirect every year.
We link to some academic sites that change their URLs frequently. We are always cussing about them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unique pages per search phrase, Yes or No?
Hi People What is the general consensus regarding having bespoke pages for several search phrases? Should you have an individual page on your site for each main key phrase you want to target or should you target several phrases for each page e.g. Target 3 phrases per page. And if having separate pages for key phrase should there be links on site to these pages or is it enough just to have them in a site map? Thanks Andy
Link Building | | First-VehicleLeasing0 -
Diluted Link Pages
When looking at a competitor's links, is it worth the time to try to get listed on sites they're listed on if all they seem to be are pages with links? Here's an example: http://blacktieaffairlimousines.com/links.html I'm finding a lot of these, along with other low quality links from sites in other countries such as China, that have nothing to do with their business. This is for a self storage company. Most of what I'm finding are what seem to be more "old school" link building (farming).
Link Building | | DougHoltOnline0 -
What are your favorite tactics for getting links to money-pages?
We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.) For example: For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events Some sites can give their product to bloggers to review If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far. What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
Link Building | | AdamThompson0 -
Blog Commenting Question Off Page
While blog commenting, many people tend to use their 'anchor text' when asked to provide with their name. Hyperlinking anchor text inside the blog comment is perfectly understandable for me but using anchor text when asked to provide your name is something that I see as spam and something that totally confuses a normal user who reads the blog comment and sees a weird name in the name section. Search engines too must be perfectly aware of this and thus I am of the opinion that such anchor texts don't care much weightage in the eyes of search engine. However many of my fellow SEO colleagues tend to differ. They say you should use anchor text when asked to provide with a name. And I am totally against this form of promotion That's why I wish to ask the opinion of experts in SEO MOZ on this topic. Awaiting your feedbacks
Link Building | | pulseseo0 -
Building separate pages for local searches
I found one of our competitors developed URLs for every state in the US. They linked all these sites back to their site and they are ranking very high for each of these states. Here are 2 examples http://metalbuildingsmississippi.com/ #1 for "metal buildins mississippi" http://metalbuildingsoklahoma.com/ #3 for "metal buildings oklahoma" these pages don't even have a PR. Would you recommend doing the same with my site, writing unique content for each URL and building links?
Link Building | | SEODinosaur0 -
My first infographic, how to make it exceptional
Hi, I'm creating an infographic for nlpca.com We're thinking of doing it on "What is NLP?" This is the most common question, and "What is NLP" it's a small but good search term There's not a lot of statistics if we do "What is NLP?", but there are drawings about the different parts of NLP. What recommendations do you have? I still need to go through all of our competitors' info and look at the content of competitors and make sure we've got the right topic Thanks.
Link Building | | BobGW0 -
Link building and directory links to a new site
I have three new sites all hosted on the same server in the same public html folder and each site is in a different folder inside the public html folder. These sites are a listing of live music venues in different cities in Texas. Should I link these sites together to increase page rank to each other and also put key search phrases in the anchor text and place these links in the text in the center of each page of each site to make the links more effective? Also, because the sites are about a year old they don't have many inlinks yet. If i submit them to about 50 directories will Google not like this because there are way more directory links than natural links? I've been told that it is trouble to have more than about 50% directory links compared to natural links. Thanks in advance for your answers! Take care,
Link Building | | Ron10
Ron0