Keywords under product listing pages
-
Hi guys,
One of my main concerns when we start redesigning the site Trespass.co.uk, is the current pages like this one http://www.trespass.co.uk/snow-sports/clothing/ski-jackets/womens-ski-jackets are bordering over optimisation.
Is this the case as each product listed in the url above has "womens ski jacket" under each product. If we have 50 products on each product listing page with the product name + type of product, ie. flora womens ski jacket, xyz mens waterproof jacket.
Are we over optimising the page for the main keywords by having them under each product?
Would that page be over optimised for womens ski jackets?
Thanks guys
-
"If it aint broke...." Hard to argue against that! I'd test removing it on a category though... I'm like that
I'm off to do some window shopping then.
-
H Mat,
I'm gonna leave it alone and keep the current format as it works well. Guess I'll have to wait and see what updates Google has in store and cross that bridge when it happens.
I agree that the on page tools aren't exactly accurate. In fact I once questioned this and got no response. I think over optimisation for a page targeting 1 specicific keyword is easy to do if you follow everything in the on page report.
Still loving moz though
Haha are you a fan of trespass then? You should check out Nevisport.com which is also owned by trespass. Big brands at great prices.
Kind regards
Robert
-
I think you are very right to look ahead. That is why I try to look at things in terms of "does this add value / make sense if search was out of the equation". I can't see that the text you point out currently does.
I suspect that your existing rankings for that term are down to a lot more than the repetition of that phrase on page. Let's face it, Trespass gives off pretty convincing brand signals*. However it would be pretty easy to test the removal of that label on a couple of less critical categories to see if there was any impact before making any site-wide decisions.
Uhm, how to say this here... I'm not overly convinced by the Moz on page / on-site tools (Ready for a barrage of thumbs down for criticising he holy Moz). I think they are a little dated in places and can put undue emphasis on some minor issues whilst overlooking bigger ones. They're a really good starting point for smaller sites, those new to the web and those in less competitive niches. I do though think that they have quite limited use for a site like Trespass. Just add a pinch of salt to everything and that'll probably be about right.
*Google secretly uses the number of times a business appears on my credit card bill as a brand indicator
-
Hi Mat,
The current site is actually custom e-commerce which will soon be redesigned and built on Magento enterprise.
The site has great rankings already for the phrase "women's ski jackets" ranks number 2. My concern is future updates and whether Google will see it as over optimisation for "womens ski jacket"
The text below each product will be pulled from the title of the product field. ie. Flora womens ski jacket.
I'll check what the on page report ays from moz and take it from there. Just wanted to get some feedback and decide how the product listing pages should display product name and category.
Thanks for your reply.
-
I've always been nervous about this on e-commerce sites. I personally believe that it can be enough to tip the balance in to being seen as manipulative, although my experience is that by itself it isn't a problem. The issue there is you never know what else is already counting against you.
It could be argued that such labels are useful to the user. If that was a "Ski outerwear" category or similar then having labels such as "Women's ski jacket" would be good clarification. Pushing the boundary a little you could even argue the case if it were just "Ski Jackets". However it adds nothing for the user to have it when they are all the same.
Considering that keyword stuffing doesn't work any more the possible benefits of doing this then would seem to be close to zero. The potential for triggering an alarm in a dark corner of Google is there though. Weighing it up I would drop them when they match the category.
A smart approach might be to replace the "women's ski jacket" label with another useful piece of info when they all just match the category name. Hard to see what common fields you do have available. Sizes would be useful, outer material (in the case of jackets) - not sure how easy it would be to change that based on category. Looks like Magento.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After adding a ssl certificate to my site I encountered problems with duplicate pages and page titles
Hey everyone! After adding a ssl certificate to my site it seems that every page on my site has duplicated it's self. I think that is because it has combined the www.domainname.com and domainname.com. I would really hate to add a rel canonical to every page to solve this issue. I am sure there is another way but I am not sure how to do it. Has anyone else ran into this problem and if so how did you solve it? Thanks and any and all ideas are very appreciated.
Intermediate & Advanced SEO | | LovingatYourBest0 -
Our client's web property recently switched over to secure pages (https) however there non secure pages (http) are still being indexed in Google. Should we request in GWMT to have the non secure pages deindexed?
Our client recently switched over to https via new SSL. They have also implemented rel canonicals for most of their internal webpages (that point to the https). However many of their non secure webpages are still being indexed by Google. We have access to their GWMT for both the secure and non secure pages.
Intermediate & Advanced SEO | | RosemaryB
Should we just let Google figure out what to do with the non secure pages? We would like to setup 301 redirects from the old non secure pages to the new secure pages, but were not sure if this is going to happen. We thought about requesting in GWMT for Google to remove the non secure pages. However we felt this was pretty drastic. Any recommendations would be much appreciated.0 -
Is it a good strategy to create pages that are specific to different keywords to rank higher in SEO?
We have a main website and a local website. Would it be a right strategy to create new pages on the local website specific to rank for certain keywords in the non-branded space? Is creating new pages to rank for keywords the right approach? I
Intermediate & Advanced SEO | | FedExLocal0 -
Product Tag Pages - Shopify
My website is Sportiqe.com. We sell t-shirts and use Shopify. We're finding that Google is assigning a higher than normal (normal being "1") page authority ranking on our product tag pages (ie - Products Tagged "knicks"). Would it make sense to do 301 redirects for these product tag pages to the Product pages we want to rank for? (ie - would we do a 301 redirect for a page called "Products Tagged 'Knicks'" to our "New York Knicks Shirts" page?) OR Would it make sense to change these Product Tag Page titles to another key term to have multiple search results (assuming that ordering the products in a different way would eliminate any Duplicate Page Content issues?) For example, renaming the page title from "Products Tagged Knicks" to "TAG NAME | Sportiqe Apparel" Appreciate any insight from the Moz community, Shopify store managers and fellow t-shirt enthusiasts.
Intermediate & Advanced SEO | | farmiloe0 -
Site less than 20 pages shows 1,400+ pages when crawled
Hello! I’m new to SEO, and have been soaking up as much as I can. I really love it, and feel like it could be a great fit for me – I love the challenge of figuring out the SEO puzzle, plus I have a copywriting/PR background, so I feel like that would be perfect for helping businesses get a great jump on their online competition. In fact, I was so excited about my newfound love of SEO that I offered to help a friend who owns a small business on his site. Once I started, though, I found myself hopelessly confused. The problem comes when I crawl the site. It was designed in Wordpress, and is really not very big (part of my goal in working with him was to help him get some great content added!) Even though there are only 11 pages – and 6 posts – for the entire site, when I use Screaming Frog to crawl it, it sees HUNDREDS of pages. It stops at 500, because that is the limit for their free version. In the campaign I started here at SEOmoz, and it says over 1,400 pages have been crawled…with something like 900 errors. Not good, right? So I've been trying to figure out the problem...when I look closer in Screaming Frog, I can see that some things are being repeated over and over. If I sort by the Title, the URLs look like they’re stuck in a loop somehow - one line will have /blog/category/postname…the next line will have /blog/category/category/postname…and the next line will have /blog/category/category/category/postname…and so on, with another /category/ added each time. So, with that, I have two questions Does anyone know what the problem is, and how to fix it? Do professional SEO people troubleshoot this kind of stuff all of the time? Is this the best place to get answers to questions like that? And if not, where is? Thanks so much in advance for your help! I’ve enjoyed reading all of the posts that are available here so far, it seems like a really excellent and helpful community...I'm looking forward to the day when I can actually answer the questions!! 🙂
Intermediate & Advanced SEO | | K.Walters0 -
How to avoid content canibalizm? How do I control which page is the landing page?
Hi All, To clarify my question I will give an example. Let's assume that I have a laptop e-commerce site and that one of my main categories is Samsung Laptops. The category page shows lots of laptops and a small section of text. On the other hand, in my article section I have a HUGE article about Samsung Laptops. If we consider the two word phrases each page is targeting then the answer is the same - Samsung Laptops. On the article i point to the category page using anchor such as "buy samsung laptops" or "samsung laptops" and on the category page (my wishful landing page) I point to the article with "learn about samsung laptops" or "samsung laptops pros and cons". Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Hidden keywords - how many per page?
Hi All, We have a booking website we want to optimize for keywords we cannot really show, because some of our partners wouldn't want it. We figured we can put said keywords or close synonyms onpage in various places that are not too dangerous though (e.g. image names, image alt tags, URLs, etc.). The question is how much keywords we can target though? We know keyword stuffing is detrimental, and we will not start to create long URLs stuffed with keywords, same for H1 tags or page titles. So how many is acceptable/not counterproductive? Thanks!
Intermediate & Advanced SEO | | Philoups0 -
What to call pages
I reckon I've bagged one of the most interesting SEO projects of the year. My new client is selling vibrators. The site is not even in development yet but they want to make it fun and friendly and take away the stigma and "seediness" of the product. Anyway, the owenr has presented a list of "places" within this site which are places where the products are going to be showcased. These are along the lines of, Royal Rabbits Palace, Clitoral Courtyard, Dungeon Dildos, Magical G-arden etc. (there is a bit shreky/fariy tale thing going on) Clearly, these places add a lot to the look and feel of the site but as URL's and Titles, they are clearly not optimal in an SEO sense. What is for the best...making sure we shift the owner back into SEO best practice or hope that having these weird and wonderful names for the pages is going to add enough to the user experience to make it worthwhile to let through. FYI, did you know you can get vibrators that you can plug an ipod into. Man, I've seen some weird things researching this client!
Intermediate & Advanced SEO | | FDC0