Bolding Keywords
-
A client has just switched from us to another provider and I have been checking up on the work done and the only change they have made is to bold lots of keywords on each page - I thought this was a practice that did not work - is there any evidence of this working or not working? Any articles/proof that we are not using out dated practices as we stopped doing this ages ago and yet the new provider is doing this.
Who is right or wrong?
-
we doubled her traffic and were just waiting for the off site seo to start to have an effect but she said it was taking too long and went somewhere else.
Hey... if bolding the keywords was a kickass method you would be seeing it EVERYWHERE!
I don't do that on my site because it gives the site a bad odor.
Don't worry so much about why she left. Start thinking about how to handle it when she returns. These guys could build a ton of junk links for you.
If you have copies of the files when you stopped work, you will not have to search the entire site to remove the code that these people have added.
-
Yep, agreed on both points Sometimes I think it's easy for us old-timers to forget that there are a lot of folks just starting out who might not have know the difference.
-
I assumed people would knew I meant !!! Personally I think it's going to be seen as over optimization and get penalized....
-
Hey guys, interesting thread about an old tactic. Fresh Fire Media, I feel your pain. I was an in-house SEO for a very similar business owner who laid me off so they could dump all their marketing money into domain spamming and fake blog networks. So frustrating, but sometimes all you can do is shake your head and move on. They'll learn the hard way.
Just a note for newbies reading this thread, and this might be screamingly obvious to you web devs out there, but when people say "bold" they don't really mean the tag. This tag is deprecated and has been for many years. They mean the tag. They both visually do the same thing, but to my knowledge the tag is completely ignored by search engines, while the tag can still be a signal to a bot that the content it contains is of some particular importance to the content of the page.
Hope that helps!
-
The Point is that You must have your Keyword in your title So If you have Keyword in your Title then It will be Bold
And I strongly believe that bolding keywords in Post Will not help SEO But yes,, Sometimes It will help users So you can do it for the users.
thanks
-
Strangely enough, Moz's "On Page Grader" does suggest bolding your keyword at least once and actually lists the number of bolds in the row of counts at the top.
So maybe it's still a little bit effective?
-
Was looking for proof - I feel sorry for the client as the other people have mis-guided her - we doubled her traffic and were just waiting for the off site seo to start to have an effect but she said it was taking too long and went somewhere else. I have proof in analytics that we doubled the traffic and sent it her just before she left but so clients won't learn. We are a small company with a conscience and hate to see people ripped off so not trying to get her back so much as guide her and just send her some sort of proof without referring her to this post
-
Hi Buddy,
You are Right. Bold Words have nothing to do SEO and it just looked cheesy and spammy.
So There is No Need of doing that.
Regarding New Company that Took over your Clients; Well they are trying to prove a Point that they are working hard on their website But It will not help SEO.
You can see big authorized blogs like Google official and Moz Etc and You will never see bold words So You get the answer
thanks
-
I found this but it does not really answer the question...
http://makeyourselfvisible.com/internet-marketing/seo/does-bold-text-help-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google understand misspellings in terms of what keywords I should optimize a page for
Hey there! This is sort of an oddball question. We do a lot of hospital websites. One client that we have spells "Orthopedics" as "Orthopaedics" which is another spelling. When I did initial keyword research the volume for Orthopedics as I expected is much higher. However when I do a test search for "Orthopaedics" it looks like I'm getting the same results and Google is highlighting in the content "orthopaedics" even though my search query was "orthopedics". What I'm wondering - is it the same thing to optimize for "orthopaedics" or is it a recommendation I should make to the client to change to "orthopedics" Thanks!
Intermediate & Advanced SEO | | CentreTEK0 -
Name change to include a keyword?
Hello All...Just signed up for the 30 day trial with Moz. I am a wedding photographer here in the UK. If I was to change my company name to Simon Cook Wedding Photography from Simon Cook Photography, will this help my presence in anyway?
Intermediate & Advanced SEO | | Simon_Cook0 -
Avoid Keyword Stuffing in Document
Hi All, On my on-page-grade-report its suggested not to use keyword more than 15 times. Its a eCommerce site and we have brands and we have ranges within the brand. Now the problem i am facing is before each range the brand name is mentioned For eg. Levis is the brand and 501 is the range - the brand page is being optimized for keyword "Levis". All ranges for Levis is listed on same page as Levis 501, Levis 503, Levis 506 and so on... As the ranges are above 15 in number my main keyword "Levis" is being used well over 15 times. I would appreciate if you guys can suggest if its very necessary to remove repetitive keyword before each range i.e call it Just 501, 503, 506. Or can i leave it as it is. Let me know your views, Sohail
Intermediate & Advanced SEO | | tigersohelll0 -
A Keyword Occupied Google Top 7 Ranking. Please Comment........
Hello Everyone, When the whole world is debating on EMD, whether one should use it or avoid. Many bloggers from India still crack a very good traffic from EMD only. Recently, I was researching and found a very impressive link. Keyword: " sad shayari hindi" Google India Search Top 7 position occupied by a single domain with multiple URLs. I would like to request everyone to check the screenshot and comment. VJSQkuy
Intermediate & Advanced SEO | | pushkar630 -
Page URL keywords
Hello everybody, I've read that it's important to put your keywords at the front of your page title, meta tag etc, but my question is about the page url. Say my target keywords are exotic, soap, natural, and organic. Will placing the keywords further behind the URL address affect the SEO ranking? If that's the case what's the first n number of words Google considers? For example, www.splendidshop.com/gift-set-organic-soap vs www.splendidshop.com/organic-soap-gift-set Will the first be any less effective than the second one simply because the keywords are placed behind?
Intermediate & Advanced SEO | | ReferralCandy0 -
Ranking For Misspelling of Primary Keyword
I have been baffled for the past few months for ranking for the misspelling of our primary keyword BELIZE in the Google U.S. Serps. We are nowhere to be found, but are ranking for the misspelling BELIZ (without the final "e"). We have been online since 1995 on page one everywhere. 11 months ago we did a site redesign changing over to WP as a CMS. We changed all pages from widget-example.html to widget-example and properly 301ed all pages after deleting the old pages. Then we accidentally de-indexed the site for a month due to a robots.txt error. This has been corrected 4 months now. We shared this on the Google Webmaster forums and some kind folks helped with advice - nothing major in our opinion but we implemented most of the tips given. We are doing fine everywhere with all search engines and Google itself in other areas Google.ca Google.bz Google.mx for example. But in our primary market is the U.S. where the majority of our readers are - tourists and retirees looking for our information - we do not exist. The joke is that searching for BELIZ in the U.S. Google Serps has us on Page One. It is a joke that is NOT funny - or maybe some human evaluator made a mistake or is playing a sick joke? We have done a reconsideration request in case there was a manual penalty and we received the no manual penalty form letter. I notice increasingly in Google Live Analytics people typing in our full domain name - I guess out of frustration not getting the site when inputting the primary keyword. I find that I can write a new article and in a couple of weeks it ranks in the top couple pages. Many other pages are found via long-tail only. I find it intriguing that yesterday I wrote a very small article, a press release actually, and today searching for the misspelling BELIZ in the U.S. Google Serp the root domain is ranked #2 and the snippet and image displayed is from this little article which is nothing really great. I am new here. Thanks to anyone who can help. The site: Belize http://www.belize.com
Intermediate & Advanced SEO | | Belize0 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0 -
What to do with keyword specific domains
I have a few domain names with the keywords I'm trying to target for my website. My website currently has been in operations for a couple years, and while not hugely authoritative, has built some value. Now, are these domain names with keywords any use to me? Is there any point to forward them to my site? Do I try to build up a page (or a few of content) and then have a link to my main site? Any insight would be mucho appreciated! Thanks!
Intermediate & Advanced SEO | | gregalam0