Content Syndication Strategies
-
Hi
I'm currently doing some research into content syndication strategies for our new and existing client base. Does anyone on here have any case studies, better still, success stories that may help broaden my exposure within this topic?
Many thanks
Gary
-
Some resources mentioned below:
More Strategies (i'd be careful with the article directories suggestion in this post)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suggest Me About my Site Content
I have build a " Healthy Breakfast " related website...I have some post on my site related "health breakfast" keywords.But i am not sure is my Content is Doing well to beat my Competitor or what type content i should write My Competitor for " healthy Breakfast" keywords are : http://www.realsimple.com/food-recipes/recipe-collections-favorites/healthy-meals/breakfast-to-go-10000001047596/index.html http://www.eatingwell.com/nutrition_health/nutrition_news_information/healthy_breakfast_foods_for_weight_loss http://www.womenshealthmag.com/nutrition/healthy-breakfast http://www.fitnessmagazine.com/recipes/healthy-eating/nutrition/the-you-can-do-it-diet-breakfast-choices-/ http://www.foodnetwork.com/topics/healthy-breakfast/ Actually I am confused what i should write to keep my traffics happy and get Good Rank in Google Let me know if you have any more info thanks
Content Development | | seolearner0070 -
Page Content?
So I have review pages for websites on my site, each website has a review around 400-500 words. Recently I had my writers write 2 additional articles on each site but about something they have there. My thinking was interlinking them allowing them to rank individually etc. However now after looking around etc.. I see that content that is upwards of 1000 words or more might be more powerful and the way this is all written etc.. I could easily put it all on one page.... So my question is do I go with 3 pages or 1 page. I can see strength in both
Content Development | | dueces0 -
Stolen Content and a Panda Penalty
Hey Folks Question for those folks that have spent some time helping people with the recent penalties and the like. I have a client who has a clear Panda Penalty, huge drop in traffic on the initial Panda date and a further drop on the second date. Much smaller incremental drops on subsequent recent updates as well. From digging in it seems fairly cut and dry - copyscape shows another 250 or so sites with content from this site and there are nearly 2000 external URLs with duplicate content across these sites. We are talking complete, shameless copies of all of the text, sometimes the images as well. The client claims the content is all 100% unique and is his content and that the other blogs must have stolen his content resulting in the penalty - which, if it is true, and I have no reason to suspect otherwise, kind of sucks. Now, many moons ago, way before Penguin or Panda (maybe around 2006) I had a client that had suddenly lost all traffic and their historical rankings. No funny business, it was a small company, had been online since around 2000 and they were pretty much the first of their kind and always did very well from organic search. As it turned out, the content from the site had not really changed since it was set up and as lots of companies had sprung up offering a similar service they had seen their content copied wholesale, across many sites, all over the world. We attempted to contact many of these sites and got some results but many were just old, abandoned copy cat sites on advert supported hosting that had ceased to trade so we maybe got rid of about 20%. Well, in the end we just decided to rewrite the content, we did this and sure enough, the site bounced back to it's previous standing and has been pretty much there ever since. Now that was kind of easy, the site had maybe 20 pages, and it needed a sprucing up but in this case the site has around 500 pages so doing a rewrite is not going to be so easy. Problem is, I don't see removal requests being particularly successful either. So, I see the options and steps as being. Contact all the sites and request the removal of the content use the Google content removal facility:
Content Development | | Marcus_Miller
https://www.google.com/webmasters/tools/removals File a DMCA takedown for anything remaining Report Scraped Pages to Google:
https://docs.google.com/spreadsheet/viewform?formkey=dGM4TXhIOFd3c1hZR2NHUDN1NmllU0E6MQ&ndplr=1 Submit a spam report for all sites involved ? Submit a reconsideration request to let Google know what we have been doing (unlikely In a nutshell, do everything we can to get this content removed and then documenting this to Google in the hope we catch hold of someone who hears our plight. Interestingly enough, this is a sensitive one, so no URL but I would welcome any thoughts or experiences any of you may have had with similar problems. There is a little extra info here from Matt Cutts + Barry Schwartz that kind of tallies with my approach above but would really like to hear any feedback. http://www.seroundtable.com/google-stolen-content-13243.html Cheers all Marcus0 -
Typepad.com blog migration & duplicate content
I've migrated a typepad.com blog with a bunch of content (but little traffic) onto a hosted WordPress site under my own domain name (the way I should've done it in the first place). Now I don't want to confuse Google that the new site is duplicating content from the other site, so would I be better off with: 1) meta-refresh redirecting each typepad.com post to the same post on the new blog, or 2) just killing the typepad.com blog entirely so Google will not find duplicate posts anywhere. In favor of #2 is the fact that these posts get very little traffic today. I figure I will lose more traffic from duplicate content ranking penalties than from losing the posts themselves in the original blog. What do you think?
Content Development | | chriscrabtree0 -
Google + Content Strategies
Hello, We are currently promoting a website and are considering promoting content via google + We have technical issues that prevent us from promoting content via the company blog. Our question is how beneficial is it to write original articles and post them directly on a company google + page. Is it good to post articles on google + and write original content directly to the google + page? is a technical option to integrate the goole+ content to the website? Do you have any advice as far as the length of original google + articles or any other practical advice? Thanks! Guy
Content Development | | ciznerguy0 -
Using syndicated content / videos
Hi all, We are looking at using some syndicated video content on our main category pages. We are an pharmacy and offer prescription medicines (Yes we are NHS registered and no we don't sell generic products). I want to use the videos to increase the UX for the category pages and increase stickiness......however i am a little worried about how Google will see this. We don't have the time or budget to create our own videos but the rest of the content around them is all ours. The videos are provided by the NHS so they are good quality content and should add value to the consumer. Will big G stiff us for doing this?
Content Development | | nicc19760 -
Clear examples of SEO success with content marketing needed.
I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site. Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for). Any help greatly appreciated. Thanks
Content Development | | kevinmorley0 -
Why is this store getting hurt in SERPs when they removed duplicate content?
I work with an e-commerce client who got hit hard by Panda. They are very cautious, and want small-scale tests to prove each hypothesis before committing to larger changes. Recently, we reworked content on 30 product detail pages. Before, these product pages featured some original content mixed with some manufacturer content. The change we made was to remove the manufacturer content completely from the product page, leaving about 300 words of high-quality, original content--all of which was written by subject matter experts. I assumed that Google viewed this manufacturer text as duplicate content. However, when these 30 modified pages were compared to the control, they performed significantly worse. Question 1: Does any have any idea why these pages would perform worse than the control?
Content Development | | merch_zzounds
Question 2: Do you have any tips for convincing this client to try another test or get the buy-in to make the larger changes that--in theory--need to happen? FWIW, this client has about 10,000 product detail pages--the vast majority of which contain just manufacturer content. I appreciate your thoughts.0