How can we boost our rankings in a London-based Google search?
-
Hi all,
I work for enterprise app development & mobile consultancy, Mubaloo.
We tend to rank fairly well on Google for our targeted keywords in the Bristol area but not as well in London. Obviously there is more competition in London but that aside, we still don't rank brilliantly.
We use our London address as our main address on our website, same for our London telephone number. Both of our offices are submitted to Google Maps and we include blog content with London and Bristol in the headers. Our main HQ is in Bristol but the London office is growing. What are the ways we can improve our rankings from a London-based Google search?
Thank you in advance!
-
Hi Gary,
I thought I had added a local listing for London, do you know where I can do this?
-
Sorry Andy! Thanks so much for your help.
-
^-^ Andy
-
Thanks so much Gary.
I've absolutely no idea how you found out this information but it's all correct! I'll take a look into your suggestions.
-
Thank you so much! This is all very useful.
-
Hi Clair,
Let me recommend a few learning resources for you here from Moz as it sounds like you may just be starting on the big task of Local Search Marketing.
Here's an intro to the very basics:
http://moz.com/blog/free-local-seo-education-for-businesses-on-a-shoestring-budget
Here is the big new Moz Local Learning Center, which is literally chock-full of information about this topic:
Here is an illustrated guide to the Top 20 local search ranking factors:
http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide
And here is the official annual expert survey from 2013, Local Search Ranking Factors, that you can study in great detail:
http://moz.com/local-search-ranking-factors
If you're experiencing a local ranking failure, check out this post:
http://moz.com/blog/troubleshooting-local-ranking-failures
And you will need to understand the concept of building local landing pages. This should help:
http://moz.com/blog/local-landing-pages-guide
Hope these resources will get you off to a terrific start!
-
Ok so I looked at the site and there are a few things you can do.
Firstly I looked at your site on archive.org all the way back to 2009 it seems you have had a UK address and Bristol address on the site for the time in the contact us page. In July of 2012 the site was re-designed and the London address was used on the homepage. Then in July of 2013 until now the registered address in Bristol is used at the bottom of the page in a format favored by Googlebot and Google+
Second I looked at Google.com results (not UK) to see where your default local listing points to. The answer is Bristol.
First of all I do not see a local listing for London, I would get that sorted out as a priority.
Secondly I would used rich snippets with schema.org to markup your code.
Lastly (an option if the others do not solve the issue) I would create a London page on the site with correct schema featuring the London office and the services provided at that address. maybe something like Mubaloo.com/london-office/
I suspect however that most of your issues will resolve fairly quickly with a local listing. But giving Google more content to work with directly on the subject matter is always a winner.
-
Hi Clair,
How is your Google local listing? Has this been confirmed? It is also worth looking for some localised listings and cocitations from sites dedicated to London - Google will still use these sites to confirm your site and contact details.
i would also suggest having a look at http://www.whitespark.ca/ as they are a great way to find local listings. This has helped me many times in the past.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I make iframe video SEO friendly?
Hello there, Is it possible to make iframe SEO friendly? I have to use iframe to add video to the page. I know I can use the name and title attributes, but will it help to rank my page? Also can I put alternative content to describe the video? some iframe examples: <iframe<br>name="example-name-a"
Image & Video Optimization | | BBI_Brandboost
width="300"
height="300"
src="example-a.html">
Alternate content video a</iframe<br> <iframe <br="">name="Example-video-name-b"<br /> title="Example-video-title-b"<br /> width="300"<br /> height="300"<br /> frameborder="0"<br /> src="example-b.html"><br /></iframe>0 -
Google images not showing on SERP
Hi, I recently noticed that after a specific name search, Google images on the 'Web' SERP are no longer showing up. About a month ago, there were atleast 4-5 headshots of this particular person showing up whenever his name was searched. Now no images are showing, just the ten organic links and two links from adwords campaign we have going. The images are still optimized and some are even from editorial sites. Does anyone know what may have caused the images to disappear and what we can do to bring them back to the main SERP? (Not sure if it matters but we are in Canada) Thanks
Image & Video Optimization | | Lorne_Marr0 -
How can I get around creating multiple Gmail accounts with the same phone number?
You know how, when you setup a Gmail account, Google asks you for a phone number to verify the account? I've run into a problem where Google is not letting me create anymore accounts with the same phone number. I set up an account for every new client we take on so that we have complete control of the inbox for verification purposes. Is there a way to get around this verification issue? We tried an app called Burner Phone but found out Google won't call the number because it's not supported by any major providers (e.g. Verizon, AT&T, etc.). Any suggestions? Thanks for your help!
Image & Video Optimization | | copyjack0 -
Google Places For Display Homes
Hi all, We have a client who is looking to get their Display Homes on Google Places. The main issue is as they are display homes, they do not get post delivered to them yet. So the old 'postcard verification' is not going to work, but its the only option we are getting. I would normally say, this might not be possible. Unfortunately one of their key competitors has somehow got all their Display Homes verified - so I was looking for some insight as to how this is possible? Am I missing something here? Thanks! J
Image & Video Optimization | | Jon_bangonline0 -
Thoughts on Google's New NAP Dispaly on Google+ Local
Hi, Do you think ACTION needs to happen based on Google's new NAP formatting change? They are changing Suite or STE to #. So for example 265 Racine Dr #100 Wilmington, NC 28403 Even if you enter in Suite they change it to pound. I am wondering the thoughts of the community of the following: 1. Do you think Google knows that STE, Suite, and # are all the same 2. Do you feel that we need to change ALL online local business listings and our website to match this change. 3. Here is the letter from Google on the matter FROM GOOGLE: Thanks for informing us about your address appearing differently on your local Google+ page than it does on your dashboard. After looking further, we've determined that 240 Stockton St #300 San Francisco, CA 94108 is an appropriate way for your listing to be displayed. Note that the address on your page might be different from what you've input into your dashboard. Our processes might alter user-input addresses to make them more standardized and easier for users to access. Thanks for understanding. Best, Nathan
Image & Video Optimization | | WebBizIdeas
The Google Team0 -
Google Shopping
i am searching a tool which shows me the price ranking of my products in google shopping. that means when i type in a product which i sell in google shopping on which place is my ranking for this product. google has a free api to read this out but i just cant find a service that shows my ranking.
Image & Video Optimization | | droelfzwuenf0 -
Google Video Results
Hello Team, I've video website as: www.medikalekran.com . Website has 3550 index. But no result as video. I've 750 video in my website. And also I created a videositemap as: http://www.medikalekran.com/vdstmp.xml I added it to my Google Webmaster Tools account. What can I do for video indexing? Regards,
Image & Video Optimization | | medikalekran0 -
Will Google Places put ranking weight on google reviews instead of 3rd party now?
WIth the visual update to Google Places over the past 2 days do you think that Google reviews will become a higher ranking factor as compared to 3rd party reviews. The research I have done shows that 3rd party reviews seem to correlate better with higher rankings..Any thoughts on what might be coming down the road?
Image & Video Optimization | | NiftyMarketing0