Internal link text
-
Hi
With internal links, should I make sure to always use the same anchor text im trying to rank the page for?
For example im having a tidy up and have realised im linking to the same page in multiple blog posts using different anchor text.
Whats the rule of thumb here?
Thanks
Chris
-
Exactly, it depends as per the content & structure of the page and website. Make it sure, whatever you are doing should be for humans not search engines. Best practice is, you can use combinations of anchor texts, like exact keywords as anchor texts + long phrases having your targeted keyword.
-
It really depends what you are trying to accomplish, and there are two ways to look at it.
The first way to view it would be, yes, technically speaking you want the search engine to see what page you are about to send the user to. I would imagine your anchor text matches the URL and keywords used on the page?
Second, depending upon how your site is structured, the audience will react different ways to visiting the links. If you are referencing a subject matter, I would use a more general form of anchor text. EXAMPLE: "You can view the FULL ARTICLE here" The "full article" text being the link to your other page. If it is in the nature of navigation, I would use exact match text to the page URL or title, because its clear to the user what is about to happen. Promoting interaction on your site and increasing on page time by intriguing your users can also have a positive effect on traffic. Remember, build your site around users, not search engines. Use whatever method allows users to navigate your site the easiest.
-
Hey Chris,
I saw this Q&A post a while ago that addresses this issue. Peter answers it quite well here: http://moz.com/community/q/internal-linking-anchor-text
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating Tables with Multiple Links
Hello, Is Creating Tables with Multiple Links and using schema markup bad SEO? For example I have a real estate website which I have a hierarchy of home page -> County pages -> city pages-> blog posts.. However at the bottom of the county pages I list the city pages i serve under a table with links..
On-Page Optimization | | sqc0 -
Number of internal links and passing 'link juice' down to key pages.
Howdy Moz friends. I've just been checking out this post on Moz from 2011 and wanted to know how relevant it is today? I'm particularly interested in a number of links we have on our HP potentially harming important landing page rankings because not enough 'link juice is getting to them i.e) are they are being diluted by all the many other links on the page? (deeper pages, faqs, etc etc) It seems strange to me that as Google as has got more sophisticated this would still be that relevant (thus the reason for posting). Anyway, I thought I was definitely worth asking. If we can leverage more out of our on-page efforts then great 🙂
On-Page Optimization | | isaac6630 -
Navigational Links in Dropdown Menus
Hi Mozzers will navigational links in dropdown menus carry the same weight for Google, just as navigational links that are always visible to the user do? Thx, Chris
On-Page Optimization | | Diderino0 -
Linking Out To External Sites
Hi, All If I have created a (website, logo, email campaign) for a client and written an article about it with screen shots on my website and link to them with a (do-follow) link how does Google see the (do-follow) link? Regards to the sites they have one link in the footer on the home page, which is a (do-follow) back to our site. Also, the websites are not in my Niche.
On-Page Optimization | | deskjet0 -
SEO targeted text on Mobile Site Version
Hey Mozzers, I run SEO for a retail site www.uncommongoods.com. We are building a mobile version of our site on m.uncommongoods.com On each of the category pages of www.uncommongoods.com, we have included a few lines of text at the bottom of the page to get some of our target keywords into the body. As an example, if you look at this page: http://www.uncommongoods.com/office/journals-stationery/journals You'll see this copy at the bottom: "Find unique journals and diaries at UncommonGoods. Our creative journal gifts are great for marking special occasions with sentimental keepsakes." We are debating whether or not to remove this copy on the category pages of our mobile site, just to keep the pages as clean as possible. Would there be any risk in leaving this out ? Thanks for your help on this! -Zack
On-Page Optimization | | znotes0 -
Are there to many internal links here?
This is our main Motorcycle Parts page. In my opinion there are to many links on this page. They have put links to all the top brands after products. Do you think having all these links could be hurting our rankings/ ability for google to crawl the site efficiently? The links are good for navigation, I just think there are way to many there like over 200. Here is the page you can see what i am talking about http://www.rockymountainatvmc.com/s/49/61/Motorcycle-Parts
On-Page Optimization | | DoRM0 -
Too Many on page links
What is everyone's opinion on this? < 100 at all times? 100 -200 Okay? 200-300+ A little much?
On-Page Optimization | | MirandaP0